Set up tracking and goals for accurate data

Data is the backbone of A/B testing. Learn how to set up tracking and goals in VWO to ensure accurate measurement and performance insights.

Define testing goals and set up tracking in VWO.

Implement an A/A test to validate your tracking setup.

Troubleshoot common tracking errors and ensure data reliability.

Set up tracking and goals for accurate dataB2B A/B testing

You want to make sure that the event is fired/triggered on the exact thing we want to track. So NOT on the 'email filled out' but for the FORM SUBMITTED.

  • Check your tracking documentation to make sure everything is set up correctly and you are measuring the exact correct step. Don't assume as a marketer. Double check and get confirmation. This is essential to not measure.

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B2B A/B testing

Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.

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B2B A/B testing

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