An introductory course that helps you understand the big picture of eCommerce growth. Learn to navigate the common pitfalls and discover how to align key growth levers for sustainable success.
Enrol for freeEnrol nowJoin waiting listUnderstand how eCommerce growth components connect and influence each other.
Learn the importance of key metrics and how to leverage them strategically.
Discover the GoalTree Model to link all growth levers for significant results.
Language: English
Subtitles: English, Dutch
Length:
1.5 hours
2
modules with
6
video lessons
Lifetime updates & access
Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Module
1
Gain an overview of the eCommerce landscape and understand the fundamental concepts driving online business growth.
2
video lessons
Length:
0.5
hours
Recognise the complexity of eCommerce growth
Identify the main components influencing growth
Understand the necessity of a strategic approach
Module
2
Identify mistakes that many eCommerce businesses make, illustrated through case studies of 3 growth approaches. Learn what to avoid and how to steer your growth strategy effectively.
4
video lessons
Length:
1
hours
Recognise the limitations of unstructured growth tactics.
Understand the risks of focusing on a single growth driver.
Learn how to avoid common mistakes to achieve better results.
Bonus
Get instant access to a collection of templates, worksheets, and checklists designed to streamline your growth efforts.
Lots of examples from real ecommerce brands
B2B & B2C examples, both start-ups and scale-ups
Practical exercises that you can use today
Junior marketers: understand the big picture of growth
Marketing teams: connect marketing to the rest of the business
Managers: a framework to align the broader marketing team
Founders: align your team to revenue growth
Businesses that are not
Ecommerce
Webstores without existing revenue
Teams not ready to scale
People not committed to long-term growth strategies
Ewoud Uphof
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring a decade of experience to your team.
Ewoud Uphof
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and developing the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Pricing
The programme consists of 3 consecutive phases.
€
0
Understand how eCommerce growth components connect and influence each other.
Learn the importance of key metrics and how to leverage them strategically.
Discover the GoalTree Model to link all growth levers for significant results.
Get instant access to the full video course with lifetime updates. Learn at your own pace with case studies, exercises, and examples to apply in real-world scenarios. All courses are in English, with subtitles available in English and Dutch. A VAT invoice is provided upon request.
FAQ
Language: English
Subtitles: English, Dutch
Length:
1.5 hours
2
modules with
6
video lessons
Lifetime updates & Access