A 12-week action plan with strategies to achieve significant growth by optimising AOV, conversion rates, and traffic.
Enrol for freeEnrol nowJoin waiting listSet up and execute a plan for exponential growth.
Increase AOV, improve conversion rates, and scale traffic effectively.
Create and implement a customised 12-week growth plan.
Language: English
Subtitles: English, Dutch
Length:
hours
5
modules with
48
video lessons
Lifetime updates & access
Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Module
1
In this module, you will learn why strategic growth is essential for long-term success in e-commerce. You’ll gain an understanding of the three core growth drivers and how to use the pyramid framework to plan and execute sustainable growth. This module also introduces the concept of a 12-week sprint to drive immediate action while keeping focus on long-term goals.
6
video lessons
Length:
hours
Understand why long-term strategy beats short-term tactics.
Learn the core growth drivers and how they compound growth.
Set up a system to plan and track growth.
Module
2
In this module, you’ll learn how to optimise your Average Order Value (AOV) to drive more revenue per transaction. You’ll discover various pricing strategies, product bundling techniques, and how to segment customers based on their purchasing habits. This module covers actionable tactics to help you increase your AOV while offering customers greater value.
7
video lessons
Length:
hours
Understand how to use pricing strategies to increase AOV
Learn effective bundling, cross-sell, and upsell techniques
Segment your customers to maximise their order value
Module
3
In this module, you’ll learn how to optimise your e-commerce conversion rates at every stage of the customer journey. You’ll discover best practices for key funnel pages, learn how to fix user experience issues with qualitative data, and implement marketing automation to reduce abandonment. This module also covers how to engage customers post-purchase and how to use A/B testing to continuously improve conversion rates.
8
video lessons
Length:
hours
Understand how to analyse and optimise the e-commerce funnel
Learn how to fix conversion issues using qualitative and quantitative data
Use marketing automation and A/B testing to drive higher conversions
Module
4
In this module, you’ll learn how to drive traffic by strategically aligning your channels with your customers’ needs and intentions at each stage of the funnel. The focus is on building a watertight system where traffic sources work together to guide customers through their journey—from end-of-funnel conversions to top-of-funnel brand awareness. By understanding the customer journey and selecting the right traffic sources, you’ll create a cohesive, customer-centric approach to driving sustainable traffic growth.
6
video lessons
Length:
hours
Understand how to align traffic strategies with customer needs and intentions
Learn how to strategically select and optimise traffic sources at each funnel stage
Build a cohesive system of traffic channels that work together to maximise growth
Module
5
Bring everything together by creating a personalised 12-week action plan. Set goals, prioritise initiatives, and measure progress to keep your strategy on track.
6
video lessons
Length:
hours
Set clear, achievable growth goals.
Prioritise actions for maximum impact.
Monitor progress and adjust strategies.
Bonus
Get instant access to a collection of templates, worksheets, and checklists designed to streamline your growth efforts.
Lots of examples from real ecommerce brands
B2B & B2C examples, both start-ups and scale-ups
Practical exercises that you can use today
Online stores that are experiencing a plateau in growth.
E-commerce managers seeking to streamline and optimise their growth strategy.
Marketing teams wanting to improve performance metrics.
Business owners looking to scale revenue with data-driven decisions.
Businesses that are not
Ecommerce
Webstores without existing revenue
Teams not ready to scale
People not committed to long-term growth strategies
Ewoud Uphof
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring a decade of experience to your team.
Ewoud Uphof
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and developing the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Pricing
The programme consists of 3 consecutive phases.
€
484
Set up and execute a plan for exponential growth.
Increase AOV, improve conversion rates, and scale traffic effectively.
Create and implement a customised 12-week growth plan.
Get instant access to the full video course with lifetime updates. Learn at your own pace with case studies, exercises, and examples to apply in real-world scenarios. All courses are in English, with subtitles available in English and Dutch. A VAT invoice is provided upon request.
FAQ
Language: English
Subtitles: English, Dutch
Length:
hours
5
modules with
48
video lessons
Lifetime updates & Access