Acquisition

Strategic marketing approaches for driving traffic and conversions. Integrate owned and paid channels to maximise your growth efforts.

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Introduction

Marketing is the engine of customer acquisition and brand growth. This page is your guide to integrating owned and paid media for maximum impact. From driving organic traffic with blogs and SEO to scaling reach with paid campaigns, every resource is designed to help you build sustainable, cost-effective marketing systems. Tailored for SMBs and scale-ups, these strategies focus on real-world application rather than theory.

Acquisition

Tools

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ActiveCampaign
ActiveCampaign

Automate your marketing with ActiveCampaign, providing robust tools for email, CRM, and customer journeys.

Mailchimp
Mailchimp

Simplify email marketing with Mailchimp, offering tools for segmentation, automation, and campaign analytics.

Klaviyo
Klaviyo

Boost eCommerce conversions with Klaviyo’s advanced email marketing and automation features.

Typeform
Typeform

Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.

Webflow
Webflow

Design and launch stunning websites without coding using Webflow, built for creativity and control.

Video courses for growth pros, built on 13 years of experience.

Course
Master your workweek

Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.

Take control of your inbox, calendar, and tasks.
Feel in control instead of overwhelmed.
The best tools & tips for growth professionals.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Course
Solid B2B Growth

Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.

Generate 3x more high-quality leads with proven strategies.
Optimise your funnel to increase conversion rates by 30% or more.
Scale revenue sustainably with higher deal sizes and efficient operations.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Course
Solid Ecommerce Growth

Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.

Truly understand profitable ecommerce growth.
A simple 90-day growth plan for focused action.
Consistent ecommerce growth with a clear strategy.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.

Step-by-step guides packed with actionable insights and tips.

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Foundational books that shape my proven growth frameworks.

Breakthrough Advertising
Breakthrough Advertising

Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.

Expert secrets
Expert secrets

Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.

Dotcom Secrets
Dotcom Secrets

Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.

Influence
Influence

Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.

Traffic secrets
Traffic secrets

Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.

Hacking growth
Hacking growth

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Traction (channels)
Traction (channels)

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Startup growth engines
Startup growth engines

Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.

Articles

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Blog posts with insights on topics that matter for growth pros.

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Wiki articles

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Simple, jargon-free explanations of key growth concepts.

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Affiliate Marketing

Drive traffic and sales with partnerships through affiliate marketing.

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Beach Head Market

Target your niche strategically to dominate your initial market.

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Before and After State

A framework showing the transformation a product or service delivers.

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Click-through-rate

Optimise CTR to improve engagement and drive actionable user responses.

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Content Marketing

Create high-quality content that drives traffic, builds authority, and converts.

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Copywriting

Write persuasive copy that turns readers into buyers with compelling messaging.

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Direct Traffic

Drive more direct traffic by building audience loyalty and brand recognition.

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Growth Hacking

Drive rapid growth through innovative, cost-effective strategies.

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Stages of Awareness

The levels of a customer’s understanding of a product or problem.

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T-shape Marketer

Develop versatile skills and deep expertise to thrive as a T-shaped marketer.

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Traction (Marketing Channels)

Identify and refine marketing channels that drive consistent traction.

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Traffic Sources

Uncover and optimise traffic channels that drive growth effectively.

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Viral Marketing

Create campaigns that grow organically through word-of-mouth and shareability.

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Other topics

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Owned media

Build long-term marketing success with owned channels like blogs, websites, SEO, and newsletters, driving organic growth and audience loyalty.

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Owned media
Paid advertising

Amplify your reach and conversions with effective ad strategies for platforms like Google Ads, Meta Ads, and LinkedIn.

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Paid advertising

Frequently asked questions (FAQ)

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Answers to the most frequently asked questions I get on this topic.

Coming soon.

Further reading

Course
Solid Ecommerce Growth

Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Get 1st moduleSee Course