Learn how to use your data from Google Analytics, to pinpoint the bottleneck within your funnel. We’ll guide you through evaluating each step in the purchase journey—from landing page to checkout—to identify where you’re losing customers. This could be your first point of focus for improvement.
Explore the most common growth blockers for e-commerce businesses. This step includes case studies and examples of businesses stuck at certain bottlenecks. We’ll show you how to identify if these blockers are affecting your growth.
Small improvements in key areas, like conversion rate or average order value, can compound over time to create significant growth. Just like saving money in a bank with interest, each improvement builds on the last to drive long-term gains.
Whether you’re just starting out or looking to take your business to the next level, these principles apply universally and will help you unlock new growth opportunities.
Learn how different growth drivers work together. Understand how small improvements across AOV, conversion, and traffic compound over time for sustainable growth.
Learn how to structure a clear, focused 12-week growth action plan. This ensures you can prioritize initiatives effectively and scale without overwhelming your team.
Explore advanced techniques for increasing AOV, such as product bundling and upselling, so you can maximise value from existing customers without over-complicating your offerings.
Discover how to optimise each step of your funnel with actionable insights, so you can improve conversion rates while maintaining a seamless user experience.
Learn how to attract the right traffic with a focus on high-ROI campaigns. You’ll understand how to balance traffic acquisition with profitability to grow sustainably.
Get hands-on training on how to set up a growth scorecard that tracks key metrics. This will help you make data-driven decisions and keep your team aligned.
Double your revenue without doubling the work, and save your team from burning out.
Gain valuable insights and assistance in decision-making and content creation with ChatGPT, your digital marketing assistant.
Collaborate seamlessly and organise data-driven projects with ease using Airtable, enhancing productivity for marketers.
Best for marketers looking for flexibility and customisation. With a large ecosystem of plugins, WordPress can be adapted to fit any B2B business model, but it requires more setup and maintenance compared to other tools.
CookieYes is a Google-certified CMP designed to automate consent management and make work easy for you.
Learn the core principles of e-commerce growth.
Understand how to analyse your current funnel and identify weak points.
Take actionable steps to improve performance across key metrics.
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Double your revenue without doubling the work, and save your team from burning out.
Find and solve issues that limit your growth to improve sales and performance.
Build loyal customers and increase repeat purchases for steady revenue.
Streamline checkout to reduce cart abandonment and close more sales.
Growth isn’t just about tactics—it’s about strategy. This course helps you understand how to prioritise growth initiatives, create a structured roadmap for scaling your business, and implement a strategy that delivers long-term, sustainable growth.
See courseStrategies and tools I use to drive impactful B2B growth, from lead generation to conversion.
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