Identify e-commerce bottlenecks

Find and solve issues that limit your growth to improve sales and performance.

Identify e-commerce bottlenecks

Introduction

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Identify e-commerce bottlenecks

ChatGPT

ChatGPT

Gain valuable insights and assistance in decision-making and content creation with ChatGPT, your digital marketing assistant.

Airtable

Airtable

Collaborate seamlessly and organise data-driven projects with ease using Airtable, enhancing productivity for marketers.

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Wordpress

Best for marketers looking for flexibility and customisation. With a large ecosystem of plugins, WordPress can be adapted to fit any B2B business model, but it requires more setup and maintenance compared to other tools.

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CookieYes

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Ecommerce

Courses

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Ecommerce

E-Commerce Growth Fundamentals

Want to get started with e-commerce growth but don’t know where to begin? This free fundamentals course is your entry point. Learn the basic principles of optimising your store and improving performance in a practical, step-by-step format.

Learn the core principles of e-commerce growth.

Understand how to analyse your current funnel and identify weak points.

Take actionable steps to improve performance across key metrics.

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Free course

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Further reading

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Ecommerce Growth Strategy

Ecommerce Growth Strategy

Double your revenue without doubling the work, and save your team from burning out.

See guide
Identify e-commerce bottlenecks

Identify e-commerce bottlenecks

Find and solve issues that limit your growth to improve sales and performance.

See guide
Post-purchase experience

Post-purchase experience

Build loyal customers and increase repeat purchases for steady revenue.

See guide
Improving the checkout process

Improving the checkout process

Streamline checkout to reduce cart abandonment and close more sales.

See guide

E-Commerce Growth Fundamentals

Want to get started with e-commerce growth but don’t know where to begin? This free fundamentals course is your entry point. Learn the basic principles of optimising your store and improving performance in a practical, step-by-step format.

See course

Coming Soon
Free course

B2B Growth

Strategies and tools I use to drive impactful B2B growth, from lead generation to conversion.

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Growth Guides
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The

Identify e-commerce bottlenecks

Blueprint

Use data to find the funnel bottleneck

Learn how to use your data from Google Analytics, to pinpoint the bottleneck within your funnel. We’ll guide you through evaluating each step in the purchase journey—from landing page to checkout—to identify where you’re losing customers. This could be your first point of focus for improvement.

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Case studies of growth blockers

Explore the most common growth blockers for e-commerce businesses. This step includes case studies and examples of businesses stuck at certain bottlenecks. We’ll show you how to identify if these blockers are affecting your growth.

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How to double your revenue without doubling the work

Small improvements in key areas, like conversion rate or average order value, can compound over time to create significant growth. Just like saving money in a bank with interest, each improvement builds on the last to drive long-term gains.

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Growth principles everyone working in growth should know

Whether you’re just starting out or looking to take your business to the next level, these principles apply universally and will help you unlock new growth opportunities.

Customers insights
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Identify e-commerce bottlenecks

Page fundamentals

Page fundamentals
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Customer insights

Customers insights
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Marketing automation

Marketing Automation
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Traffic that converts

Traffic that converts
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Increase order value

Shopping cart
5

The

Identify e-commerce bottlenecks

Blueprint

Understanding growth mechanics

Learn how different growth drivers work together. Understand how small improvements across AOV, conversion, and traffic compound over time for sustainable growth.

Page fundamentals
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12-week action plan

Learn how to structure a clear, focused 12-week growth action plan. This ensures you can prioritize initiatives effectively and scale without overwhelming your team.

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Advanced AOV strategies

Explore advanced techniques for increasing AOV, such as product bundling and upselling, so you can maximise value from existing customers without over-complicating your offerings.

Shopping cart
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Advanced conversion strategies

Discover how to optimise each step of your funnel with actionable insights, so you can improve conversion rates while maintaining a seamless user experience.

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Advanced traffic strategies

Learn how to attract the right traffic with a focus on high-ROI campaigns. You’ll understand how to balance traffic acquisition with profitability to grow sustainably.

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Tracking growth with scorecards

Get hands-on training on how to set up a growth scorecard that tracks key metrics. This will help you make data-driven decisions and keep your team aligned.

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