Resources
Tools
Books
Concepts

Strategic E-Commerce Growth

Conversion Growth

In this module, you’ll learn how to optimise your e-commerce conversion rates at every stage of the customer journey. You’ll discover best practices for key funnel pages, learn how to fix user experience issues with qualitative data, and implement marketing automation to reduce abandonment. This module also covers how to engage customers post-purchase and how to use A/B testing to continuously improve conversion rates.

Conversion Growth

Resources

Conversion Growth

Tools

Google Analytics

Tool

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

VWO

Tool

VWO

Conversion optimisation tool for A/B testing and website improvement.

Klaviyo

Tool

Klaviyo

Email marketing platform with automation tailored for e-commerce.

Gorgias

Tool

Gorgias

Gorgias is an all-in-one helpdesk platform designed specifically for e-commerce brands.

Mailchimp

Tool

Mailchimp

Simplify email campaigns and audience segmentation with Mailchimp, a powerful tool for effective email marketing.

ActiveCampaign

Tool

ActiveCampaign

Empower your marketing efforts with ActiveCampaign's powerful email automation and personalisation capabilities.

Instant

Tool

Instant

Build converting Shopify pages & sections without code

Shopify

Tool

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

Webflow

Tool

Webflow

Design and build websites without coding, giving you creative control and freedom over your web projects as an entrepreneur.

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illustration steps for growth

Conversion Growth

Books

Lean Analytics

Lean Analytics

Conversion Growth

Concepts

All

Conversion Rate

Conversion rate is the percentage of visitors who take a desired action on your website.