Strategic Traffic Growth

In this module, you’ll learn how to drive traffic by strategically aligning your channels with your customers’ needs and intentions at each stage of the funnel. The focus is on building a watertight system where traffic sources work together to guide customers through their journey—from end-of-funnel conversions to top-of-funnel brand awareness. By understanding the customer journey and selecting the right traffic sources, you’ll create a cohesive, customer-centric approach to driving sustainable traffic growth.