New lead sequences

Deliver what they asked for, then introduce yourself. Build trust over 3-5 emails before asking for anything. Different flows for different entry points.

Introduction

Top picks

HubSpot

HubSpot

Rating

Rating

Rating

Rating

Rating

From

45

per month

All-in-one CRM platform for marketing, sales, and customer service. Centralise contacts, automate workflows, and track every customer interaction in one place.

ActiveCampaign

ActiveCampaign

Rating

Rating

Rating

Rating

Rating

From

15

per month

A customer relationship management platform that automates marketing and sales workflows, enabling businesses to nurture leads and close deals faster through intelligent automation.

Mailchimp

Mailchimp

Rating

Rating

Rating

Rating

Rating

From

19

per month

Mailchimp provides email marketing with automation, landing pages, and basic CRM features designed for small businesses and beginners.

Customer.io

Customer.io

Rating

Rating

Rating

Rating

Rating

From

100

per month

Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.

Lead magnet delivery

Welcome sequence structure

Variations by lead source

Conclusion

Related tools

HubSpot

HubSpot

All-in-one CRM platform for marketing, sales, and customer service. Centralise contacts, automate workflows, and track every customer interaction in one place.

Rating

Rating

Rating

Rating

Rating

From

45

per month

ActiveCampaign

ActiveCampaign

A customer relationship management platform that automates marketing and sales workflows, enabling businesses to nurture leads and close deals faster through intelligent automation.

Rating

Rating

Rating

Rating

Rating

From

15

per month

Mailchimp

Mailchimp

Mailchimp provides email marketing with automation, landing pages, and basic CRM features designed for small businesses and beginners.

Rating

Rating

Rating

Rating

Rating

From

19

per month

Customer.io

Customer.io

Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.

Rating

Rating

Rating

Rating

Rating

From

100

per month

Related wiki articles

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Further reading

Activate more leads

Activate more leads

Deliver what they asked for, then introduce yourself. Build trust over 3-5 emails before asking for anything. Different flows for different entry points.