Compound growth is the only sustainable approach to growth.

I help B2B teams replace random tactics with a repeatable system that stacks 10% gains week after week, so revenue climbs without brute force.

The only 3 growth approaches.
Which one are you?

Random Rick chases shiny objects. Steve is the best technical marketer, but he gets stuck when conversion isn't high enough. Solid Sarah plays all 12 growth metrics and gets compound results.

Shiny objects marketer

Random Rick

Rick jumps from one shiny tactic to the next, hoping something sticks. He’s always busy but never sure what actually moved the needle.

Single channel expert

Specialist Steve

Steve squeezes every drop from a single traffic source. Results climb fast... until they don't. With the core channel hitting the limit, extra budget won't grow anymore.

Compound growth marketer

Solid Sarah

Sarah gets how growth really works: she tunes all four engines, not just traffic. By focusing on the metrics that move revenue, her small weekly tweaks stack into outsized, compounding gains.

Learn Sarah's approach (free)
See free course outline
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Free course

45 min

English

English, Dutch

Why Solid Sarah always wins
and how you can do it too.

Small lifts in each engine compound faster than any single-channel push.

Solid Sarah will win every time

All 3 marketers have the same starting point, and 6 experiments each. After 6 experiments Sarah’s compound growth approach has more than doubled revenue while Rick and Steve stay far behind.

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Free course

45 min

English

English, Dutch

Growth is the output of 4 engines

Demand, funnel, pipeline and contract value act like interlocking gears. Improve any gear and the rest turn faster; improve all four and growth multiplies.

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Fix the weakest engine first

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Each engine feeds the next

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Free course

45 min

English

English, Dutch

Small 10% lifts compound to +214% growth

You don't need moon-shot experiments. With just three 10% improvements in each engine, revenue grows by 214%.

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Free course

45 min

English

English, Dutch

Higher LTV lets bid more than competitors can afford to spend

Raising contract value lifts your max CPA, so you can keep bidding on Google, LinkedIn or YouTube long after rivals hit their limit.

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Outbid your competitors in paid ads

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Win ad auctions rivals can’t afford

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Free course

45 min

English

English, Dutch

Double your revenue, not your workload

With the same team, you can get way better results. A different way to operate growth, gives you compound results.

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Stack results on top of 4 growth engines

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Same 6 experiments, very different results

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Free course

45 min

English

English, Dutch

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten

Founder

Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!

Stan van den Heuvel

General Manager AED-Partner

As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)

Stefan in 't Veld

Co-founder Replicable

Why B2B marketers love the compound growth approach

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker

Freelance Marketeer

I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.

And for those who don't know Ewoud, he's one of the best Growth Experts I know!

Tess Lucassen

Growth Product Manager

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo

Global Memberships Marketeer

Choose your implementation path

Pick the level of support that matches your bandwidth and timeline. The system is the same in every option—only the amount of live help changes.

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Course

Implement yourself

Watch nine hours of focused lessons, duplicate the templates, and run your first 12-week cycle on your own schedule.

Course + weekly group calls

Guided implementation

Get the course plus 12 live group calls. Get weekly feedback and accountability to implement compound growth.

B2B growth resources illustration of finding your path

Fractional head of growth

We'll implement it

Hire Ewoud as a fractional Head of Growth for one day a week. Your metrics lift while your team learns the system hands-on, then takes over a fully documented playbook at week twelve.

Meet your instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Strategiefabriek

Strategiefabriek

Nestmanager

Nestmanager

Cortazu

Cortazu

Stone & Tile Company

Stone & Tile Company

The Talent Institute

The Talent Institute

Booomtag

Booomtag

Transpack Packaging

Transpack Packaging

Founders

Founders

Springlab

Springlab

Easy Ergonomics

Easy Ergonomics

Mooie Boules

Mooie Boules

Klup

Klup

Snappcar

Snappcar

SOPHIA MAE

SOPHIA MAE

Bridgefund

Bridgefund

Amberscript

Amberscript

Yaya

Yaya

Kees de Boekhouder

Kees de Boekhouder

Ligo

Ligo

NU

NU

Friesland Campina

Friesland Campina

Decathlon

Decathlon