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I help B2B teams replace random tactics with a repeatable system that stacks 10% gains week after week, so revenue climbs without brute force.
Random Rick chases shiny objects. Steve is the best technical marketer, but he gets stuck when conversion isn't high enough. Solid Sarah plays all 12 growth metrics and gets compound results.
Rick jumps from one shiny tactic to the next, hoping something sticks. He’s always busy but never sure what actually moved the needle.
Steve squeezes every drop from a single traffic source. Results climb fast... until they don't. With the core channel hitting the limit, extra budget won't grow anymore.
Sarah gets how growth really works: she tunes all four engines, not just traffic. By focusing on the metrics that move revenue, her small weekly tweaks stack into outsized, compounding gains.
Small lifts in each engine compound faster than any single-channel push.
All 3 marketers have the same starting point, and 6 experiments each. After 6 experiments Sarah’s compound growth approach has more than doubled revenue while Rick and Steve stay far behind.
Free course
45 min
English
English, Dutch
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Demand, funnel, pipeline and contract value act like interlocking gears. Improve any gear and the rest turn faster; improve all four and growth multiplies.
Fix the weakest engine first
Each engine feeds the next
Free course
45 min
English
English, Dutch
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You don't need moon-shot experiments. With just three 10% improvements in each engine, revenue grows by 214%.
Free course
45 min
English
English, Dutch
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Raising contract value lifts your max CPA, so you can keep bidding on Google, LinkedIn or YouTube long after rivals hit their limit.
Outbid your competitors in paid ads
Win ad auctions rivals can’t afford
Free course
45 min
English
English, Dutch
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With the same team, you can get way better results. A different way to operate growth, gives you compound results.
Stack results on top of 4 growth engines
Same 6 experiments, very different results
Free course
45 min
English
English, Dutch
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Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.
And for those who don't know Ewoud, he's one of the best Growth Experts I know!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Finish a full growth cycle in 12-weeks and see momentum from week 1.
Quick wins from week 1
12-week step-by-step schedule
Focus on 1 growth metric each week
My exact process that has worked for 50+ companies and 1500+ marketers.
1500+ marketers trained on the system
Built for real world: includes room for error
My exact process to grow 50+ companies
Fits service, SaaS, and consultancy models—whatever your funnel or pricing.
B2B service companies
From €100K - €15M annual revenue
Funnels based on meetings & proposals
Complete toolkit with example data, templates, and step-by-step guidance.
Covers all 4 engines & 12 metrics
Demo dataset for hands-on practice
60+ examples & quick wins
Implement compound growth next to current workload. Designed with busy teams in mind.
1h/week video course
3h/week direct implementation
Fits alongside daily work
Use the tools you already have; learn exactly how to wire them in.
Works with Hubspot, Pipedrive & others
Simple scorecard that works for anyone
Track the essential data (bonus)
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Pick the level of support that matches your bandwidth and timeline. The system is the same in every option—only the amount of live help changes.
Watch nine hours of focused lessons, duplicate the templates, and run your first 12-week cycle on your own schedule.
Get the course plus 12 live group calls. Get weekly feedback and accountability to implement compound growth.
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Hire Ewoud as a fractional Head of Growth for one day a week. Your metrics lift while your team learns the system hands-on, then takes over a fully documented playbook at week twelve.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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