About Solid Growth

For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.

I have worked with a wide range of businesses, from startups to multinational companies, including NU.nl, Decathlon, Koffievoordeel, Hotelgift, and SOPHIA MAE. I also sit on the advisory board of Decathlon Netherlands, offering strategic insights on e-commerce and revenue growth.

What I have consistently seen is that businesses struggle to grow because they lack a system. They rely on fragmented tactics, disconnected tools, and short-term thinking, leading to unpredictable results. Growth is not a goal—it is a system. If sales rely too much on the founder, if marketing and sales teams are not aligned, or if revenue fluctuates unpredictably, the problem is not the effort—it is the structure.

Solid Growth exists to change that.

Too many businesses chase more leads, more sales, and more hustle, yet they do not have a structured, repeatable system that compounds results over time. Setting bigger targets does not fix a broken process. Companies do not rise to the level of their goals—they fall to the level of their systems.

This is why the Solid Growth Programme was created. It systemises growth in 100 days by improving 12 key growth metrics. These are small, measurable changes that, when combined, lead to significant, long-term results. Businesses do not need more traffic or more leads. They need a system that removes bottlenecks, creates leverage, and enables them to grow without constant firefighting.

Our approach

We help B2B service businesses structure their marketing, sales, and delivery into a repeatable system. Unlike traditional agencies that focus on one-off tactics or automation specialists who only build workflows, we take a strategic approach that ensures long-term success.

We focus on three core areas:

• Removing revenue bottlenecks that limit growth
• Aligning marketing, sales, and delivery into one structured system
• Freeing up teams from manual tasks so they can focus on strategic growth

Our methodology is designed to be simple yet powerful. Growth is not about working harder—it is about making the system work for you.

Who we work with

We specialise in working with B2B service companies that sell through meetings and calls. Our clients typically fit into one of these categories:

• Founders who still drive most of the sales and need a systemised pipeline
• Agencies and consultancies struggling with feast-or-famine revenue cycles
• Service businesses with disconnected marketing and sales processes

If any of these challenges sound familiar, solid growth can help.

Our founder

Ewoud Uphof is the founder of solid growth and has been at the forefront of revenue growth for over a decade. With experience spanning startups, agencies, consulting firms, and multinational brands, he has built and scaled businesses by focusing on structured, repeatable growth systems.

Beyond consulting, Ewoud has trained over 1,000 growth specialists and continues to share his expertise through advisory roles, workshops, and the solid growth programme. His passion lies in helping businesses stop grinding for growth and start systemising it.