The books behind how we run a business

Every book here earns its place by one test: it gives you an idea you can put to work in your business, not just a good read.

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My top ten books

Client acquisition35

  • $100M Leads
  • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
  • 12 Months to $1 Million
  • Breakthrough Advertising
  • Building a StoryBrand
  • Copywriting by Design
  • Crossing the Chasm (3rd edition)
  • Demand-Side Sales 101
  • Dotcom Secrets
  • Expert secrets
  • Fanatical Prospecting
  • Founder brand
  • From Impossible to Inevitable
  • Gap Selling
  • Getting to Yes
  • Hacking growth
  • Influence
  • Launch (Updated & Expanded Edition)
  • Lean Analytics
  • Never Split the Difference
  • Obviously Awesome
  • Positioning: The Battle for Your Mind
  • Predictable Revenue
  • Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
  • Spin selling
  • Startup growth engines
  • The Challenger Sale
  • The JOLT Effect
  • The Sales Acceleration Formula
  • The Science of Selling
  • The Win Without Pitching Manifesto
  • They Ask, You Answer (revised edition)
  • Traction (channels)
  • Traffic secrets
  • Write to Sell

Value delivery2

  • Customer Success
  • The Pumpkin Plan

Value creation11

  • Competing Against Luck
  • Continuous Discovery Habits
  • Cracking the PM Career
  • Decode and Conquer
  • Disciplined Entrepreneurship Expanded & Updated
  • Escaping the Build Trap
  • Inspired (2nd edition)
  • Lean Startup
  • Product-Led Growth
  • The Lean Product Playbook
  • The Mom Test

People51

  • 48 Laws of Power
  • Atomic Habits
  • Blue Ocean Strategy (expanded edition)
  • Building a Second Brain
  • Buy back your time
  • Checklist Manifesto
  • Clockwork, Revised and Expanded
  • Company of One
  • Deep Work
  • Digital Minimalism
  • Essentialism
  • Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline
  • Fix This Next
  • Getting Things Done
  • Good Strategy Bad Strategy
  • High Output Management
  • Limitless
  • Managing The Professional Service Firm (1993)
  • Measure What Matters
  • No Bullsh*t Strategy
  • Principles
  • Pyramid Principle
  • Rework
  • Scaling Up
  • Seeking Wisdom: From Darwin to Munger
  • Slow productivity
  • SYSTEMology
  • Team: Getting Things Done with Others
  • The 10X rule
  • The 12 Week Year
  • The 4-Hour work week
  • The 80/20 Principle
  • The Algorithm
  • The Dichotomy of Leadership
  • The E-Myth Revisited
  • The Effective Executive
  • The Goal
  • The Great Mental Models: General Thinking Concepts
  • The Hard Thing About Hard Things
  • The One Thing
  • The Personal MBA
  • The Rational Optimist: How Prosperity Evolves
  • The road less stupid
  • The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll
  • The War of Art: Winning the Inner Creative Battle
  • Tiny Experiments
  • Traction: Get a Grip on Your Business
  • UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship
  • Who Does What by How Much
  • Work the System
  • Writing That Works, 3e: How to Communicate Effectively in Business

Finance7

  • 100M Money Models
  • Antifragile: Things That Gain from Disorder
  • Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
  • Monetizing Innovation
  • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
  • The Millionaire Master Plan
  • The Ultimate Blueprint

More books3

  • Empire of AI
  • Enlightenment Now
  • The Sovereign Individual: Mastering the Transition to the Information Age

Videos worth your time

Videos I have watched and reviewed, with the ideas I took from them and who they are for.