Traffic in the Goal Tree

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

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Affiliate Marketing

Explore leveraging partnerships to promote your offerings and boost revenue.

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Most important about

Affiliate Marketing

Involves earning a commission by promoting other people's products.

Relies on partnerships with affiliates to expand market reach.

Requires monitoring and optimising affiliate performance.

What is Affiliate Marketing?

Imagine you've got a mate who's opened a new cafe. You tell all your friends about it, and every time one of them visits based on your recommendation, your mate gives you a free coffee as a thank you. That's the essence of affiliate marketing. It's a system where businesses reward partners (known as affiliates) for directing customers their way through the affiliate's own marketing efforts.

Why is Affiliate Marketing Important?

It's a win-win scenario. For businesses, it's a cost-effective way to get the word out and drive sales without upfront advertising costs. For affiliates, it's an opportunity to earn commissions for promoting products or services they believe in. It's like word-of-mouth marketing but on steroids.

How Do I Use Affiliate Marketing?

If you're a business, start by setting up an affiliate programme with clear terms and commission structures. Then, partner with individuals or companies that align with your brand. If you're looking to be an affiliate, join programmes of products or services you genuinely like and promote them to your audience, ensuring transparency and trust.

In a Nutshell...

Affiliate marketing is all about leveraging partnerships for mutual benefit. It's a performance-based system where rewards are given for specific actions like sales or registrations. Whether you're a brand looking to expand your reach or an individual keen on monetising your platform, affiliate marketing offers a collaborative approach to growth.

This content is part of

Customer Acquisition

Programme

3

Lifetime Value

Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.

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Level

15

Turn happy customers into advocates

Loyalty program

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

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FAQ

Frequently asked questions

Frequently asked questions about this concept.

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does
Machteld van der Does
SOPHIA MAE
-
Senior Allround Marketeer
What is affiliate marketing and how does it work?
How do you choose the right affiliates for your products?
What are the common commission models in affiliate marketing?
How can you ensure your affiliate marketing is transparent and ethical?