Concepts explained from one marketer to another

Core concepts explained for sustained growth

Tools illustration

Backlog

Organise your pending tasks effectively to streamline prioritisation and execution.

Pomodoro Technique

Break work into intervals, traditionally 25 minutes in length, to improve mental agility.

Focus Blocks

Designate uninterrupted time slots for deep work to boost efficiency and output.

Utilisation Rate

Measure the efficiency of resource usage to optimise operational performance.

MOFU (Middle of the Funnel)

Engage and nurture leads who are considering your product or service.

Scope creep

Invest in paid advertising to secure prominent placement in search engine results.

Inbound Marketing

Attract customers through relevant content and adding value at every stage in their journey.

Buffer Time

Integrate intentional breaks between tasks to enhance focus and prevent burnout.

Gmail Filters

Master email management by setting up filters to automatically organise your inbox.

Heatmap

Visualise user behaviour on your website to optimise for better engagement and conversion.

Marketing Automation

Use software to automate your marketing activities and streamline customer interactions.

SQL

Harness the power of structured query language to manage and manipulate your databases efficiently.

Backlinks

Build a network of external links to enhance your site’s authority and search ranking.

Copywriting

Craft compelling copy that persuades your audience to take specific actions.

Growth Hacking

Employ creative, cost-effective strategies to acquire and retain customers rapidly.

Funnel

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Beach Head Market

Identify and capture a focused market segment to establish a stronghold and expand.

Issues Tracker

Cultivate a mindset that thrives on challenge and sees failure as a springboard for growth.

Leverage

Utilise available resources to maximise the impact and efficiency of your efforts.

Standard Operating Procedure (SOP)

Establish a set of step-by-step instructions to achieve efficiency in operations.

Activation

Learn to convert an interested party into an active user through effective engagement strategies.

Affiliate Marketing

Explore leveraging partnerships to promote your offerings and boost revenue.

Call-to-Action (CTA)

Create impactful prompts that incite your audience to move further down the funnel.

Lifetime Value (LTV)

Predict the net profit attributed to the entire future relationship with a customer.

BOFU (Bottom of the Funnel)

Learn to convert prospects at the final decision-making stage into customers.

Fire Break

Implement strategic pauses in your workflow to reassess priorities and prevent burnout.

Chrome Extensions

Utilise browser extensions to augment your online efficiency and workflow.

SMART Goals

Set goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

A/B testing

Gauge the performance of two variants in your campaign to optimise user response.

Two-factor authentication

Enhance account security by requiring two forms of identification upon login.

Async Work

Master the art of asynchronous work to boost productivity across different time zones.

Search Engine Optimisation (SEO)

Optimise your online content so that search engines show it as a top result.

Retention

Implement strategies to keep your current customers engaged and loyal to your brand.

Lead Magnet

Offer valuable information or service to potential customers in exchange for contact information.

Prompting

Utilise cues to trigger specific behaviours, aiding in habit formation and customer retention.

Customer Acquisition Costs (CAC)

Evaluate the expense involved in acquiring a new customer to optimise marketing spend.

Churn

Analyse and reduce the rate at which customers stop using your service or product.

UTMs

Track the effectiveness of online marketing campaigns using UTM parameters in URLs.

Sprint

Implement short, time-boxed periods to complete work and review progress in agile frameworks.

Lead

Identify potential customers who have shown interest in your product or service.

TOFU (Top of the Funnel)

Attract a broad audience to your brand through wide-reaching marketing strategies.

Product-market fit

Achieve the ideal symbiosis where your product satisfies a strong market demand.

Viral Marketing

Create content that is compelling enough to be shared widely, quickly escalating brand exposure.

User Experience (UX)

Design your product to provide a seamless and satisfying experience for users.

OMTM (One Metric That Matters)

Focus on the single most important metric that aligns with your growth goals.

Braindump

Use this technique to clear mental clutter and gain pristine clarity of thought.

Landing Page

Optimise this crucial page to convert a higher percentage of visitors into leads or customers.

MQL

Identify leads that are more likely to become customers based on their engagement level.

Agile

Discover how to enhance project management with iterative, adaptable planning and execution.

Traction (Marketing Channels)

Identify and utilise the channels that most effectively acquire customers.

Roadmap

Outline a strategic plan that defines a path to achieving long-term goals and objectives.

Retargeting

Re-engage users who have shown interest in your product but have not yet converted.

Sales Funnel

Visualise the process of turning leads into customers to refine sales strategies.

Stakeholder Management

Strategically manage the relationship with those invested in your project’s success.

Content Marketing

Develop and share valuable content to attract and retain a clearly defined audience.

Search Engine Advertising (SEA)

T-shape Marketer

Develop a breadth of knowledge in various marketing disciplines and depth in one or two.

Research (Qualitative & Quantitative)

Combine data types to gain comprehensive insights into market trends and consumer behaviour.

Aha Moment

Understand the pivotal experience that turns users into ardent advocates of your product.

Conversion Rate Optimisation (CRO)

Improve your website to boost the percentage of visitors taking desired actions.

Eisenhower Matrix

Prioritise tasks by urgency and importance to maximise productivity.

Guest post

Contribute content to other websites to tap into new audiences and build domain authority.

Cybersecurity

Protect your digital assets by implementing robust security protocols and systems.