Concepts explained from one marketer to another

Predict the net profit attributed to the entire future relationship with a customer.

Evaluate the expense involved in acquiring a new customer to optimise marketing spend.

Organise your pending tasks effectively to streamline prioritisation and execution.

Traffic sources refer to the different channels through which visitors come to your website.

Digital marketing involves promoting your business online through various channels.

Growth principles are fundamental concepts or rules that guide sustainable business growth.

A traineeship is a structured training programme, often focusing on developing specialised skills.

Backlinking is when other websites link to your website, which helps improve your search rankings.

A keyword strategy is a plan to target specific search terms to drive traffic to your site.

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Content marketing involves creating valuable content to attract and engage your target audience.

Improve your website to boost the percentage of visitors taking desired actions.

Sessions represent the total number of visits to your website.

Ad spend is the total amount of money spent on paid advertising.

An email sequence is a series of automated emails designed to nurture leads and engage customers.

The GoalTree model is a strategy framework for structuring business goals and growth objectives.

Retention refers to keeping existing customers and encouraging repeat business.

Bounce rate refers to the percentage of visitors who leave your site after viewing only one page.

Paid traffic refers to visitors driven to your site through paid advertisements.

SEO is the process of optimising your website to rank higher in search engines organically.

A growth plateau occurs when business growth stagnates after a period of rapid growth.

Growth levers are key drivers that, when optimised, contribute to business growth.

Optimise this crucial page to convert a higher percentage of visitors into leads or customers.

AOV is the average amount spent by a customer per order.

Landing pages are web pages designed to convert visitors by focusing on a single goal or offer.

CPC is the cost you pay for each click on your paid advertisement.

A case study is an in-depth analysis of a particular business situation to illustrate a concept or strategy.

Profit per order is the profit made on each individual customer order.

Affiliate marketing involves promoting other companies’ products and earning a commission for sales.

Organic traffic refers to visitors coming to your site without paid advertisements.

SEA involves paying for ads that appear on search engine results pages to drive traffic.

Conversion rate is the percentage of visitors who take a desired action on your website.

Utilise available resources to maximise the impact and efficiency of your efforts.

An exit strategy is a plan for how an owner will leave their business, often by selling it.

Conversion optimisation is the process of improving your website to increase the number of visitors who become customers.