The resource I wish I had when I was in your shoes: actionable, no-fluff content that solves real growth problems and helps you scale smarter.
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Free resources
These six pillars cover where most B2B service marketers get stuck and where a few well-chosen moves create outsized gains. Pick the area blocking your growth and dive straight into the exact playbooks, tools, and examples I use with clients.
Win back hours every week. Automation, templates, and personal workflows that keep you shipping while the tool stack hums quietly in the background.
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Build a dependable data and tooling layer so every decision is grounded in facts. Set up analytics, attribution, CRM, and reporting once—then let them run on autopilot.
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Fill the top of the funnel with qualified intent. Positioning, channels, and campaigns that draw the right buyers to your site rather than chasing them.
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Turn visitors into leads and booked meetings. Landing pages, nurture sequences, and conversion tests that plug leaks and accelerate hand-raisers.
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Help your sales team close more deals, faster. Better handoff, sharper calls, clearer proposals — fewer delays, more wins.
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Increase how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.
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The software I rely on, grouped by job to be done, with clear notes on when to use it and how to unlock value fast.
Battle-tested picks
What to consider before buying
Books that propelled my own career, distilled into crisp notes, examples, and practical ways B2B marketers can apply the ideas.
Key insights for B2B marketers
How to apply the lessons from each book
Buzzwords unpacked in plain English, backed by real examples and links for deeper dives.
Lots of examples in B2B context
Explained in simple language
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The exact walkthroughs I hand to clients—screenshots, checklists, and examples that take you from zero to live.
Step-by-step walkthroughs
My actual manuals
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Stand-alone articles and guide chapters sharing what worked, what failed, and why across my own experiments.
Real-world lessons
Learn from wins & failures
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One tested tactic and a quick win in your inbox every Wednesday.
3-min read
Implement the same day
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course
45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
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