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Topics
Growth marketing
Demand generation
Attract the right leads and build awareness before they’re ready to buy.
Growth marketing
Marketing funnel
Turn attention into sales-ready leads through effective funnel design.
Growth marketing
Sales pipeline
Move deals faster and improve conversion rates between sales stages.
Growth marketing
Customer value
Build better client relationships at scale. Increasing customer value increases profit by a lot.
Growth operations
Reporting & insights
Turn data into clear priorities so you know exactly what to focus on next.
Growth operations
Funnel automation
Automate workflows to improve speed and raise conversion rates.
Growth operations
CRM & data
Have a single source of truth so your marketing and sales teams stay aligned.
Growth operations
Leverage technology
Make tools work together and use AI to create smart, scalable workflows.
Playbooks
Go to playbooksAudience & message
Define who to reach and what to say. Map pains to benefits, shape simple offers, and test messages quickly. Create a short list you can reuse across ads, emails and key pages.
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Outreach automation
Pick a prospecting method and tidy data. Warm domains, protect deliverability, build short email and LinkedIn sequences, and route positive replies to the right owner with tasks in the CRM.
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LinkedIn thought leadership
Post consistently on LinkedIn with a routine that grows authority, attracts buyers and turns visibility into pipeline. Turn posts into warm leads without spam or gimmicks.
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Organic search
Rank in Google and LLMs by publishing content that answers real buyer questions and attracts high intent traffic. Build content pillars that compound results with steady effort.
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Website conversion
Find and fix friction on key pages. Tighten forms and calls to action, match offers to intent on each page, and run a light test plan so more visitors become qualified leads.
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Marketing automation
Keep leads moving with email workflows that educate and convert. Build sequences that help, not annoy, with clear triggers, goals and data capture that syncs to the CRM.
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Meeting scheduling
Choose the right scheduler. Set fair routing and buffers, send reminders that cut no shows, and ensure every booking creates the correct record, owner and follow up tasks in the CRM.
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Lead qualification
Design forms with only what you need. Add progressive fields, enrich and deduplicate, route to the right owner and calendar, and score activity so follow up starts with the best leads.
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Proposal & quotes
Use clear templates that pull data from the CRM, add price and terms blocks, automate approvals and e signature, and track status so deals move forward without copy and paste work.
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Customer retention
Define onboarding milestones and owners, set health signals and alerts, and run a simple weekly review that catches risk early, proves value delivered, and keeps customers for longer.
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Upsell opportunities
Spot signals that more value is possible, craft add on offers, set triggers for outreach, and track conversion and revenue so expansion becomes a repeatable habit.
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Go-to-market strategy
Build a go to market plan that aligns your offer, motion and channel, so you stop guessing and start growing with purpose. Map goals, owners and next steps for the next quarter.
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Experimentation
Test and learn faster. Set up an experimentation system that helps you prioritise, track and repeat what works. Keep a backlog and a clear way to decide what to try next.
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Tracking implementation
Set up funnel tracking that works. Use tag manager and analytics to capture key actions and track what actually drives results across channels, forms and the CRM.
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Dashboard setup
Build dashboards that show what matters. Give your team clarity without noise or vanity metrics. Agree definitions and review insights on a simple schedule.
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CRM optimisation
Shape pipelines and stages, standardise fields, automate tasks and alerts, and clean data, so reps know what to do next and reports match reality across teams.
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Sales enablement
Equip your sales team with a structured system that shortens cycles, lifts win rates and compounds revenue.
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Customer research
Talk to customers and turn insights into growth. Recruit, interview and synthesise without overthinking it. Capture findings in simple notes that feed decisions and content.
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AI for marketers
Use AI for research, briefs and QA. Set prompts and review steps, train the team, and track time saved without risking quality. Focus on cases that strengthen the work.
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Automation tools
Save time and automate repetitive marketing tasks using Zapier, n8n or Make. Move data cleanly and reduce manual effort with small, safe automations that earn back hours.
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Personal productivity
Take control of your week. Use habits and systems to focus on work that actually moves the needle. Add a quick daily review so important tasks get done without burnout.
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Team collaboration
Help your team work better together. Set up shared rituals and tools to remove friction and move faster. Make async the default and know who decides and where work lives.
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Record digital course
Record a course that people finish. Structure, script and film your expertise without wasting months on setup. Use light gear and a repeatable plan that fits your week.
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Tools
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Books
Go to booksFounder brand
Dave Gerhardt
A guide to purposeful visibility. Choose topics, set a cadence and turn posts, talks and interviews into warm conversations.
The Ultimate Blueprint
Keith J. Cunningham
A practical summary of how businesses really grow. Clear levers, simple maths and actions you can take this quarter.
Traction (channels)
Gabriel Weinberg
A method to discover your best channel. Prioritise, test and focus resources where traction is most likely.
The road less stupid
Keith J. Cunningham
A punchy book on decision quality. Use thinking time, write assumptions and avoid expensive mistakes.
SYSTEMology
David Jenyns
A step by step way to document and improve processes so the team delivers consistent results without heroics.
Hacking growth
Sean Ellis
A practical framework for experiments and insights. Build loops, run tests and adopt a cadence that ships learning every week.
Startup growth engines
Sean Ellis
A tour of growth case studies. Identify engines, spot patterns and design experiments that fit your context.
The Pumpkin Plan
Mike Michalowicz
A simple system for selective growth. Identify winners, cut distractors and nurture the right segments.
Fix this next
Mike Michalowicz
A decision tool for prioritising growth work. Diagnose where to act, then pick a small change that unlocks progress now.
The Goal
Eliyahu M. Goldratt
A novel that teaches constraint thinking. Apply it to backlogs, reviews and handoffs to speed delivery.
The 10X rule
Grant Cardone
A filter for action and attitude. Use big goals wisely, pair with systems and avoid noisy busyness.
E-Myth Revisited
Michael Gerber
A practical case for SOPs in growth teams. Design roles, write checklists and build a rhythm for continuous improvement.
Traffic secrets
Russel Brunson
A broad look at audience building. Useful ideas for content, partnerships and email that compound over time.
Buy back your time
Dan Martell
A straight guide to reclaiming hours. Define your buyback rate, document tasks and build small systems that pay back every week.
Measure What Matters
John Doerr
A clear guide to OKRs for growth teams. Write good objectives, choose key results and run cadences that stick.
Disciplined Entrepreneurship
Bill Aulet
Step by step approach to define customers, test value and design a go to market path that leads to repeatable revenue.
Clockwork
Mike Michalowicz
A clear way to design responsibilities and handoffs. Use time maps and simple dashboards to remove bottlenecks and protect focus.
$100M Offers
Alex Hormozi
A practical guide to shaping offers that convert. Translate ideas into pricing, guarantees and copy you can test this quarter with real customers.
$100M Leads
Alex Hormozi
Clear take on list building, offers and outreach. See how to adapt the playbook for B2B, protect your domain, and turn attention into qualified pipeline.
Spin selling
Neil Rackham
A clear walkthrough of Situation, Problem, Implication, Need payoff with examples that match complex deals.
Influence
Robert Cialdini
Classic psychology translated for B2B. Use social proof, scarcity and reciprocity in a way that respects buyers.
Dotcom Secrets
Russel Brunson
Translate funnel templates into clean journeys. Focus on offers, sequences and pages that convert instead of tactics that age badly.
The Science of Selling
David Hoffeld
Research backed techniques for discovery, framing and closing that marketers can support with better assets.
Slow productivity
Cal Newport
A humane approach to output. Plan seasons, protect focus and deliver work that matters at a sustainable pace.
Expert secrets
Russel Brunson
Position your expertise, tell stories that teach, and build simple offers that move buyers from interest to action.
Breakthrough Advertising
Eugene M. Schwartz
A field guide to message market fit. Use stages of awareness to pick angles, craft offers and brief ads that speak to real pains and jobs.
Work The System
Sam Carpenter
A plain approach to system thinking. Write procedures, make small fixes and keep operations tidy as you scale.
The One Thing
Gary Keller
A method for ruthless focus. Ask the focusing question, block time and protect momentum on the work that matters most.
Traction
Gino Wickman
A practical operating system for small teams. Install a cadence, set priorities and create accountability that sticks.
Scaling Up
Verne Harnish
Practical tools for scaling a company. Use rhythms, scorecards and priorities to keep a growing team aligned.
Rework
Jason Fried
Short essays that challenge default habits. Focus on product, talk to customers and cut pretend work.
Managing The Professional Service Firm
David H. Maister
A classic on leading expert teams. Balance sales, delivery and culture with numbers that keep the firm strong.
Lean Startup
Eric Ries
A disciplined approach to experiments. Define hypotheses, design MVPs and learn before you scale.
Pyramid Principle
Barbara Minto
A method for clear writing and slides. Lead with the answer, group logic well and make recommendations easy to approve.
Principles
Ray Dalio
A set of tools for clearer thinking and teamwork. Create principles, run post mortems and make better decisions together.
Getting Things Done
David Allen
Capture, clarify and review without friction. Keep projects moving with weekly reviews and clear next actions.
Lean Analytics
Alistair Croll
Pick the One Metric that Matters for your stage. Build lean dashboards and use data to decide the next best move.
Essentialism
Greg McKweon
Rules for choosing fewer, better projects. Protect time, set trade offs and align efforts with clear goals and measures.
Good Strategy Bad Strategy
Richard Rumelt
A sharp test for strategy quality. Diagnose, choose guiding policies and design actions that compound over quarters.
Digital Minimalism
Cal Newport
How to reduce low value tools and feeds. Practical steps to tidy notifications, choose channels and free up time for impact.
Deep Work
Cal Newport
A playbook for concentration in modern teams. Set focus blocks, reduce context switching and build a culture that values deep work.
The 4-Hour work week
Tim Ferriss
A pragmatic look at delegation, automation and lifestyle design. Keep the useful parts, skip the hype, ship more value.
Atomic Habits
James Clear
Turn habit theory into daily practice for marketers. Simple cues, tiny wins and scorecards that help teams deliver consistently under pressure.
Company of One
Paul Jarvis
Lessons for keeping work simple and profitable. Focus on retention, systems and selective growth that preserves quality.
Building a Second Brain
Tiago Forte
How to store research, briefs and ideas so you can reuse them later. A calm framework for notes that supports experiments and content.
The 80/20 Principle
Richard Koch
Use Pareto thinking to pick channels, ideas and customers. Cut the long tail and double down on what works.
Checklist Manifesto
Atul Gawande
Why checklists work, where to use them, and examples for launches, experiments and migrations. Keep quality high and stress low.
Blog posts
Go to blogAnalyse results
Know how to read experiment results like a pro so you don’t overreact to noise or miss a real lift hiding in the data.
Better meetings
Change your approach to meetings so they stop wasting time and start driving progress.
Build LinkedIn content calendar
Stop scrambling for ideas the night before you post. This guide shows you how to set up a simple Notion calendar, balance value and sales content, and stay three weeks ahead so you never miss consistently posting.
Build a scalable experimentation process
Turn CRO into a repeatable, collaborative workflow that consistently improves your funnel.
Build your first A/B test
Get your first structured test live—from copy or design to data setup and measurement.
Build your lead list
Find and qualify leads with precision so you can spend less time prospecting and more time closing conversations.
Build your weekly scorecard
Set up a scorecard that tracks inputs and outputs weekly so you stay focussed, see issues early and drive steady growth.
Choose the growth motion
Pick the right growth motion and you fund the channels that convert, hire the skills that matter and hit revenue targets sooner. Compare outbound, inbound, product and partner plays to choose with confidence.
Claim your space in the market
Stop wasting budget on the wrong leads. This step-by-step guide shows you how to pin down your Ideal Customer Profile, tighten targeting and lift revenue with every campaign, backed by proven data.
Clear proposal copywriting
Write proposals that are easy to say yes to by removing fluff, framing outcomes and setting expectations.
Close your week with a Firebreak
Use a weekly firebreak to close open loops, reflect, and reset so you can start next week clear and focused.
Closing deals and handing over
Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.
Cold outreach configuration
Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.
Content production workflow
Turn your organic-growth strategy into a production system. Build one board to track ideas, score by impact, move tasks through a simple workflow and publish on time. Promote and reuse each piece.
Copywriting cold emails
Write cold emails that get replies with clear value and no fluff. Learn best-practice frameworks for subject lines, openers, relevance, proof, calls to action, and follow ups, with examples you can copy.
Create high-quality content
Step-by-step guide to writing content that educates, engages and converts. Define a clear transformation, write for one reader, add proof, optimise for search and drive qualified, lasting traffic.
Create retention plan
Build a system for keeping clients engaged long-term with proactive comms, check-ins and value reminders.
Create your outreach strategy
Map the right prospects, message and channels before you send a single email, so every touch lands in the inbox of someone ready to talk.
Create your proposal structure
Set up a repeatable proposal framework that’s fast to build and easy for clients to understand and approve.
Customer interviews
Customer interviews are the best source of insight—if you know how to run them properly. Most marketers don’t.
Customer research goals
Before you start interviews or surveys, get clear on what you actually need to learn to improve your growth strategy.
Define what you want to track
Track what matters. Decide which actions support growth and set up clear goals.
Define your organic growth strategy
Learn how to set a traffic goal, group keywords by intent and build a strategic content pillar map that scales. Finish this chapter with a clear launch plan ready to guide your organic growth.
Define your pipeline stages
Clarify what each stage in your sales pipeline means so everyone works from the same structure.
Design your experiment
Avoid vague results by designing experiments with strong hypotheses, clear metrics and a trustworthy control group.
Design your multi-touch sequence
Structure your campaign across multiple touchpoints using email, LinkedIn or both.
Design your onboarding for retention
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Document learnings
Make every experiment compound by capturing what worked, what didn’t and why — so your team gets smarter each sprint.
Experimentation backlog
A pile of test ideas won’t help you grow. Prioritise by impact and feasibility to test smart.
Filter internal traffic GA4
Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.
Follow up to close deals
Keep deals moving by ending every call or email with a clear next action—no exceptions.
Funnel strategy
Learn how to map buyer journeys, split budget, pick channels and track the right metrics so your B2B funnel turns spend into predictable, profitable growth.
Handle objections with confidence
Support your sales team with structured content that removes blockers and builds trust.
Handle objections with proof
Address common client doubts inside your proposal so you close faster and with less back-and-forth.
Install Tag Manager and GA4
Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.
Lead nurture strategy
Build a smart email nurture strategy that matches your funnel stage and turns leads into pipeline, not unsubscribes.
Learn from your experiments
Use results to fuel your next round of tests, refine your backlog, and share learnings across teams.
Long-term client relationships
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Manage your tasks with clarity
Create a trusted task system so you never forget anything and always know what to work on next.
Messaging strategy
Learn a practical framework to map pains, write value propositions and match proof to every awareness stage, so your ads click, pages persuade and sales run smoother. Apply it to any B2B go-to-market.
Optimise cold campaigns
Optimise your outreach by measuring what matters—opens, replies, and conversions.
Optimise content for SEO and AI visibility
Use this marketer-friendly checklist to turn high-quality articles into discoverable assets. Craft title tags, schema, internal links, add llms.txt, fix speed and rank in Google, Bing and AI answers.
Optimise your LinkedIn profile
Your profile is your homepage. This chapter walks you through a proven checklist to turn your LinkedIn into a lead-generating asset: clear headline, sharp pitch, strong CTAs and trust signals. Fix this before you post anything.
Plan your week like a pro
Manage your time like your ad budget— get the highest ROI of your time with these tips
Product packaging and pricing
Learn how price, feature bundles and upgrade paths fund growth motions, filter ideal buyers and scale revenue, so your go-to-market stays profitable and your marketing budget never starves.
Promote your guide for lasting organic reach
Step-by-step plan to launch your repurposed assets: timing email blasts, social drops, community posts and forum replies. Engage for 60 minutes, log results, recycle winners and grow authority.
Proposal design improvements
Use layout, spacing and visual structure to make your proposal easier to read and more persuasive.
Protect your focus
Remove distractions and control your digital environment so you can do high-quality, focused work.
Qualify and prepare for the call
Strengthen your pipeline by ensuring every deal is qualified the same way, every time.
Qualitative research
Use heatmaps, recordings and survey data to uncover friction, confusion and blockers that hurt your conversion rates.
Recruit participants
Personas shouldn’t be pretty slides. Make them sharp, testable tools that guide messaging and targeting.
Repurpose content
Convert every long-form guide into a LinkedIn post, carousel, video and podcast snippet in minutes. Follow ready-to-use AI prompts and templates that keep backlinks flowing to your original article.
Run client check-ins
Keep relationships strong by running structured check-ins that surface issues before they become churn.
Run the growth meeting
Lead a weekly growth meeting that’s short, structured and focused on solving problems — not just reciting metrics.
Sales handover sequence
Bridge the gap between marketing and sales with a nurture flow that prepares leads before the first call.
Separate leads from deals
Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Set up reports in GA4
Once your events are tracked, build useful GA4 reports to understand what’s working.
Set your 90-day focus
Align your team on one measurable growth constraint to improve every week without spinning your wheels or spreading thin.
Sharing research findings
Turn interview notes into a six-slide deck senior leaders will green-light in minutes.
Stay out of your inbox trap
Handle your email like a pro so it doesn’t constantly interrupt your day or hijack your focus.
Structure your sales call
Run a consultative sales call that uncovers real needs, handles objections and builds trust from the first question.
Track engagement
Monitor which clients are slipping so you can reach out early with context, not desperation.
Track key events
Set up conversion tracking for real business actions—like meetings, sign-ups and visits.
Turn interviews into insights
You’ve got the interviews. Now what? Turn transcripts into clear, actionable insight that drives growth.
Use Kaizen habit loops
Build a culture of small, steady improvements by linking data, discussion and experiments into a repeatable loop.
Warm up your profile before you post
Boost LinkedIn reach in the week before you post. Warm the algorithm with daily chats, meaningful comments, a cleaner network and new recommendations, then watch your first post get more impressions and engagement.
When to post on LinkedIn
Stop leaving reach to chance. This guide shows you how a quick pre-posting checklist, well-timed publishing and first-hour engagement habits combine to multiply impressions and extend your post’s lifespan organically.
Write engaging LinkedIn posts
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Wiki articles
Go to wikiAIDA
AIDA maps buyer journey: attention, interest, desire, action, letting marketers craft messages that guide prospects from first glance to paid conversion.
BANT
Qualify leads fast with budget-authority-need-timing.
Braindump
Clear your mind when you're overwhelmed with this exercise.
Call-to-Action (CTA)
Craft CTAs that drive engagement and action across platforms.
Click-through-rate
Optimise CTR to improve engagement and drive actionable user responses.
Constraint
Transform constraints into opportunities to drive smarter decisions and growth.
Cost-per-X
Master CPM, CPC, CPA for smarter ad spend.
Customer journey
Map and refine each touchpoint to create seamless, engaging customer experiences.
Deep Work
Focused, uninterrupted time for cognitively demanding tasks.
Eisenhower Matrix
Prioritise tasks effectively using the Eisenhower decision-making matrix.
Engagement rate
Engagement rate shows the share of sessions that stick, not just click. Google Analytics 4 counts a visit as engaged when it lasts longer than 10 seconds, fires a conversion event or views at least two pages, so the metric filters out idle bounces.
Growth drivers
Key factors or tactics that significantly impact a company's growth.
Growth engine
A repeatable and scalable system to drive consistent growth.
Growth hacking
Drive rapid growth through innovative, cost-effective strategies.
Growth lever
Identify and activate growth levers to scale your business faster.
Growth marketing
Drive rapid growth through innovative, cost-effective strategies.
Growth mindset
Stay on top of tasks with an efficient and structured issues tracker.
Growth plateau
Break through stagnation with actionable strategies to reignite business growth.
Heatmap
Use heatmaps to track user behaviour and optimise your site experience.
Inbound Marketing
Attract and convert leads with educational, value-driven inbound marketing.
Lead
Master lead generation techniques to fill your pipeline effectively.
Lifetime Value (LTV)
Increase the value of each customer relationship through targeted strategies.
MQL
Generate high-quality leads with Marketing Qualified Lead frameworks.
Marketing Automation
Automate workflows and campaigns for increased marketing efficiency.
OMTM (One Metric That Matters)
Focus on the key metric that defines success for your business.
Objective Key Results (OKRs)
Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).
Offer
Package clear results, fair pricing and confidence-boosting extras to win B2B deals faster.
Paid search
Harness the power of Search Engine Advertising for fast, measurable growth.
Paid social advertising
Show simple ads to your ideal buyers so they discover you early.
Pareto Principle
Identify the vital 20 % and scale it for outsized growth.
Pirate metrics
Pirate Metrics tracks growth across five stages: acquisition, activation, retention, referral and revenue, revealing where to focus to compound results.
Prioritisation
The process of ranking tasks or goals by importance and urgency.
Product-market fit
Validate your product's value proposition to align with market demands.
Referral marketing
Drive traffic and sales with partnerships through affiliate marketing.
SEO
Improve rankings and organic visibility with actionable SEO techniques.
SQL
Streamline SQL processes to increase conversion rates and close deals faster.
Stages of awareness
Map every ad group to the right awareness stage so your ads meet minds, not eyeballs.
Stakeholder Management
Align goals and secure buy-in with effective stakeholder strategies.
Standard Operating Procedure (SOP)
Improve consistency and scalability with well-documented SOPs.
UTMs
Track campaign performance with clear and precise UTM tagging.
Solid growth for B2Bs in 90 days
Small improvements across your customer journey add up to 214% growth. Based on 15 years in growth, I execute fast on the root causes holding back growth.
