All growth resources

Pipeline doesn't fill itself. These tools help you identify who to target, reach them at scale, and create content that earns attention in crowded markets.

The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.

Deals slip through cracks when your sales stack doesn't work together. These tools keep your pipeline visible, your follow-ups timely, and your process tight.

Acquiring customers is expensive. These tools help you keep them longer and grow their accounts so your acquisition costs actually pay off over time.

Traffic means nothing if it doesn't convert. These tools help you capture leads, nurture them automatically, and understand what's actually working in your funnel.

HubSpot is powerful when configured properly and a mess when it's not. Set up your instance correctly from the start so your data stays clean and your team trusts the system.

LinkedIn gives you access to decision-makers other channels can't reach. But the platform is expensive if you don't know how to target precisely and create ads that resonate.

Revenue per customer determines how much you can spend to acquire them. Get this number wrong and every other growth decision is built on bad assumptions.

Demographics don't determine what message resonates. Belief stage does. Map what people need to believe at each stage and your campaigns will resonate instead of falling flat.

Following up manually doesn't scale. Automated sequences with the right cadence and messaging keep deals warm without requiring you to remember every prospect.

A bad discovery call wastes everyone's time. A good one uncovers real needs, builds trust, and positions your solution as the obvious choice before you ever pitch.

Getting someone interested is only half the battle. A proper booking flow with confirmations, reminders, and no-show handling converts more interest into actual conversations.

Generic pages get generic results. Campaign-specific landing pages convert better because they continue the conversation your ad started instead of making visitors figure things out.

Spreading budget across every channel guarantees mediocrity. Focus on the channels where your buyers actually spend attention and scale what works before expanding.

Underpricing leaves money on the table. Raising prices without losing customers requires clear value communication and timing that minimises churn while improving margins.

Most teams waste ad spend testing randomly. A structured approach to creative testing compounds your learnings so every campaign performs better than the last.

Marketing Hub is powerful when set up correctly. Configure lifecycle stages, segments, lead routing, and reporting so your marketing efforts actually translate to measurable pipeline.

Anonymous visitors are worthless. A strategic approach to forms, lead magnets, and often-forgotten sources turns traffic into contacts you can actually nurture and convert.

Small improvements multiply. A 10% gain across twelve metrics doesn't add up to 120% - it compounds to 3x growth. This is the mathematical engine behind systematic growth.

Your profile is a landing page. Your content is demand generation. LinkedIn works for B2B when you treat it as a channel to drive pipeline, not a place to collect likes.

Four decisions that shape everything else. When growth feels harder than it should, the problem is usually here. Get these right and execution becomes much easier.

Without a system for managing your week, important work gets crowded out by urgent work. Structure your time so you stay proactive instead of reactive.

Bad tracking means bad decisions. Set up your analytics properly from the start so you know which traffic converts, which campaigns work, and where to focus your budget.

Sales reps waste hours on admin when HubSpot isn't set up for how they actually work. Configure your workspace so the CRM helps you sell instead of slowing you down.

New customers are expensive. Growing existing accounts is where margins improve and growth becomes sustainable without constantly feeding the acquisition machine.

Churn kills growth. Identifying at-risk accounts early and addressing concerns proactively keeps customers longer and makes your acquisition investment worthwhile.

Deals stall when proposals are slow or confusing. Clear structure, smart pricing presentation, and templates that pull from your CRM keep deals moving toward close.

Your website works while you sleep, but only if visitors understand what you do within seconds. Build pages that answer questions before they're asked and make the next step obvious.

Most leads aren't ready to buy today. Automated sequences keep you top of mind and build trust over time so prospects come to you when timing is right.

Assumptions kill campaigns. Real customer insight reveals why people actually buy, what language resonates, and which objections need addressing before you spend on ads.

Without rhythm, effort becomes scattered and progress invisible. A consistent operating cadence keeps your team aligned and your growth system continuously improving.

Paid ads let you reach buyers immediately but waste money quickly if targeting and creative aren't right. Learn the fundamentals before scaling spend.

Opinions are cheap. Data is expensive but worth it. Build an experimentation system that produces valid results and compounds your learnings.

Cold outreach works when it feels warm. Infrastructure setup, list building, and sequences that sound human instead of automated get replies from people who usually ignore cold email.

Paid traffic stops when you stop paying. Organic compounds over time but only if you're creating content that answers what your buyers are actually searching for.

Quo

Quo (formerly OpenPhone) is a cloud-based phone system that brings calls, texts, and contacts into one platform. It integrates with HubSpot and Salesforce so every conversation is logged automatically without manual data entry.

Awesome Screenshot

Awesome Screenshot is a screen capture and recording tool that lets you annotate screenshots, record screen videos with webcam overlay, and share visual feedback through instant cloud hosting.

Close

Close is a CRM built specifically for sales teams who live on the phone. Calling, email, and SMS are built directly into the platform so reps can work deals without switching between tools.

Outgrow

Outgrow creates calculators, quizzes, and assessments to engage visitors, capture leads, and personalise recommendations on websites.

Zoominfo

Zoominfo provides comprehensive B2B contact and company data with advanced search, intent signals, and native CRM integration for enterprise sales.

Reply.io

Reply.io combines email, LinkedIn, calls, and WhatsApp into multichannel outreach sequences with AI-powered assistance and team analytics.

Manychat

Manychat builds chatbots for Instagram, WhatsApp, and Facebook Messenger to automate customer conversations, capture leads, and drive sales.

Gorgias

Gorgias centralises customer support for e-commerce with Shopify integration, macros for common questions, and revenue-tracking analytics.

Freshdesk by Freshworks

Customer support with ticketing and automation solid for teams needing organised support without enterprise complexity.

Freshchat

Freshchat provides live chat, chatbots, and customer messaging across web, mobile, and social channels for support and sales teams.

Freshcaller

Freshcaller provides cloud phone system with call routing, IVR, and call management integrated with Freshworks support and CRM tools.

Fiverr

Freelance marketplace for quick creative work excellent for one-off tasks like design, video editing, or content when you need affordable help fast.

Dealfront

Dealfront identifies companies visiting your website, combines with intent data, and enriches with company details for B2B sales prospecting.

Contentsquare

Contentsquare analyses digital experience with AI-powered insights, heatmaps, and session recordings to identify friction points in user journeys.

Google Sheets

Google Sheets is a cloud-based spreadsheet tool for data analysis, collaboration, and automation. It's free, works in your browser, and integrates with the entire Google Workspace ecosystem.

Surfe

Surfe syncs LinkedIn profiles directly into your CRM with one click, capturing contact details, notes, and activities without manual data entry.

Trainual

Training platform that organises SOPs, processes, and role documentation so teams know what to do and how to do it great for scaling companies.

Lusha

Lusha provides instant B2B contact enrichment with email and mobile numbers via browser extension and bulk lookup for sales prospecting.

Aircall

Aircall provides cloud phone system with CRM integrations, call routing, and analytics for sales and support teams working remotely.

Claude

AI assistant for long-form writing and analysis better than ChatGPT for research, strategic docs, and working with uploaded files.

DocuSign

DocuSign provides electronic signature, contract management, and workflow automation with legal validity and extensive integrations for enterprises.

Dropbox Sign

Dropbox Sign provides electronic signatures with simple workflows, templates, and team features integrated with Dropbox for straightforward signing needs.

Salesforce

Enterprise CRM with deep customisation and ecosystem, powerful but requires clear design and governance.

n8n

Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.

Taplio

Taplio provides LinkedIn content scheduling, analytics, and engagement features with AI-powered post ideas for building personal brands.

Kanbox

Kanbox automates contract and document signature workflows with routing, approvals, and integrations built for European B2B companies.

Mailshake

Mailshake automates cold email and social outreach with simple sequencing, deliverability monitoring, and team collaboration for B2B sales.

Coda

Document platform that combines text, tables, and automation like Notion but with stronger formulas and buttons for interactive playbooks.

Google Tag Manager

Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.

Miro

Online whiteboard for mapping ideas, journeys, and plans excellent for async workshops and brainstorms when teams can't gather in person.

Customer.io

Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.

Slack

Team messaging that speeds collaboration when used well but can create notification chaos works best with clear channel structure and etiquette.

Apollo

Apollo combines a B2B contact database with email sequencing and tracking in one platform for outbound sales teams.

Make

Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.

Lemcal

Lemcal provides instant meeting scheduling optimised for speed with one-click booking, availability pools, and sales-focused features.

Spectacle

Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.

SEMrush

SEMrush is an all-in-one SEO platform covering keyword research, competitor analysis, backlink tracking, and content optimisation for organic growth.

Unbounce

Unbounce creates landing pages with drag-and-drop building, A/B testing, and dynamic text replacement optimised for paid advertising conversion.

Leadpages

Leadpages builds landing pages, pop-ups, and alert bars quickly with templates and basic A/B testing for lead generation campaigns.

Instapage

Instapage builds post-click landing pages with A/B testing, personalisation, and collaboration features for paid advertising campaigns.

Keap

Small business CRM with email automation and invoicing, good when you want sales and marketing in one light tool.

Folk

Simple CRM for relationships and outreach lists, useful for partnerships and light sales without heavy setup.

Justuno

Justuno captures email addresses and reduces abandonment through pop-ups, banners, and exit-intent offers with advanced targeting and testing.

PandaDoc

PandaDoc creates proposals, quotes, and contracts with content libraries, e-signature, and payment collection for sales teams.

Drip

Email and automation aimed at ecommerce, can work for simple B2B funnels that need easy flows and segmentation.

Brevo

Brevo provides email marketing, SMS campaigns, and marketing automation with transactional email capabilities for growing businesses.

Amplitude

Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.

SurferSEO

SurferSEO analyses top-ranking content to provide data-driven recommendations for on-page optimisation and content structure for target keywords.

Fireflies.ai

Fireflies.ai transcribes meetings, extracts action items, and syncs notes to CRM with searchable meeting library for team collaboration.

Looker Studio

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

Cal.com

Cal.com provides meeting scheduling with calendar sync, booking pages, and workflow automation, available open-source or hosted for teams.

Perplexity

AI search with citations faster than manual research and more reliable than ChatGPT alone, excellent for content prep and quick fact-checking.

MacWhisper

On-device transcription for audio and video quick, private, and accurate for meeting notes and content without sending files to cloud services.

Notebook LM

AI research tool indexing your sources excellent for briefing documents, analysing uploads, and getting answers from materials you provide.

OmniConvert

OmniConvert combines A/B testing, personalisation, and customer surveys to optimise conversion rates for e-commerce and SaaS companies.

SaneBox

Email assistant that filters noise and adds reminders so important mail surfaces when needed.

Cookiebot

Consent manager that helps control tracking based on user choice, easy to add with tag manager and clear banners.

Squarespace

Squarespace builds complete websites with beautiful templates, hosting, and e-commerce features for creators, small businesses, and portfolios.

WordPress

WordPress powers websites through open-source software with thousands of themes and plugins, offering ultimate flexibility for any web project.

Microsoft Clarity

Microsoft Clarity provides free session recordings, heatmaps, and user behaviour analytics without traffic limits or time restrictions.

VWO

VWO provides A/B testing, personalisation, and behaviour analytics to optimise website conversion rates through data-driven experimentation.

Klaviyo

Klaviyo provides email and SMS marketing built specifically for e-commerce with deep Shopify integration and revenue attribution.

Zapier

No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.

Webflow

Webflow builds custom websites visually without code, offering designer control, CMS capabilities, and hosting for professional web projects.

Trello

Straightforward kanban boards for visual task management easy to start, easy to share, best for light workflows that don't need heavy structure.

Todoist

Personal task app with quick capture, filters and calm design, great for managing work and habits.

Monday.com

Work OS with boards, automations and dashboards, flexible for marketing and ops when configured with restraint.

Leadinfo

Leadinfo identifies companies visiting your website, shows which pages they viewed, and enriches with contact details for sales prospecting.

Process Street

Workflow tool that turns SOPs into interactive checklists with forms and automation excellent for repeatable processes that need consistency.

Pipedrive

Sales focused CRM with clean pipelines and activity tracking, ideal for small teams that value speed.

Notion

Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.

Pipedream

Code-friendly automation running Node.js workflows excellent when you need custom logic, API integrations, or automations that Zapier can't handle.

Mailchimp

Mailchimp provides email marketing with automation, landing pages, and basic CRM features designed for small businesses and beginners.

Loom

Screen recording for quick updates and walkthroughs faster than meetings, clearer than text, excellent for async teams and client communication.

Lemlist

Lemlist is a cold email platform with advanced personalisation, warm-up features, and deliverability tools for B2B outbound campaigns.

Inbox When Ready

Email extension that hides your inbox by default so you can send and search without getting pulled into new mail.

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

LastPass

Password manager storing credentials securely with team sharing and policies essential for security hygiene when teams share logins responsibly.

Figma

Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.

Google Workspace

Productivity suite combining email, docs, and storage familiar, reliable, and straightforward for teams who want tools that just work without fuss.

Hotjar

Hotjar captures user behaviour through heatmaps, session recordings, and feedback polls to understand how visitors use your website.

Freedom

App and site blocker that helps protect focus time by pausing the noise across devices.

Google Analytics

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Databox

Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.

ChatGPT

AI assistant for research, outlines, and drafts fast when prompted clearly, excellent for speed and idea generation in daily marketing work.

ClickUp

All-in-one work platform that combines tasks, docs, and dashboards powerful for teams who want everything centralised but be ready for complexity.

Calendly

Calendly automates meeting scheduling with availability sync, booking pages, payment collection, and workflow integrations for professionals.

Asana

Task management that balances structure with usability, popular with marketing teams who need clean boards and timelines without complexity.

ActiveCampaign

ActiveCampaign combines email marketing, CRM, and marketing automation with sophisticated workflows and lead scoring for B2B companies.