Conversion in the Goal Tree

Understand the conversion segment of the Goal Tree and its significance in achieving business goals.

Learn how to analyse conversion funnel and identify bottlenecks within the funnel.

Master the use of Google Analytics to find conversion leaks and trends.

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BOFU (Bottom of the Funnel)

Learn to convert prospects at the final decision-making stage into customers.

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BOFU (Bottom of the Funnel)

Focuses on converting leads into customers.

Involves more personalised and targeted marketing efforts.

Critical stage for sales closure and customer trust.

What is BOFU?

Imagine you're shopping for a new car. You've researched different models, taken test drives, and narrowed down your options. Now you're at the dealership, ready to make a purchase. This final decision-making stage is akin to the Bottom of the Funnel (BOFU) in the marketing world. It's the stage where potential customers are closest to making a purchase, having moved through the awareness and consideration phases.

Why is BOFU Important?

BOFU is crucial for several reasons:

  • Closing Sales: This is the stage where leads are converted into customers.
  • Building Relationships: Engaging with customers at this stage helps in building long-term relationships.
  • Measuring Success: Understanding how many leads reach the BOFU stage helps in evaluating the effectiveness of marketing strategies.

How Do I Engage with BOFU Customers?

  • Provide Detailed Information: Offer comprehensive product or service details.
  • Offer Incentives: Discounts or special offers can encourage purchase.
  • Build Trust: Provide testimonials, reviews, or guarantees.
  • Create Urgency: Limited-time offers can prompt immediate action.

In a Nutshell...

BOFU is the final push towards making a sale. It's about understanding the customer's needs and providing the right information, incentives, and trust-building measures to close the deal.


Frequently asked questions

Frequently asked questions about this concept.

Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.

Christoph van der Klaauw
Christoph van der Klaauw