Traffic in the Goal Tree

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

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Content Marketing

Develop and share valuable content to attract and retain a clearly defined audience.

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Most important about

Content Marketing

Focuses on creating and distributing valuable, relevant, and consistent content.

Aims to attract and retain a clearly defined audience.

Drives profitable customer action through useful and engaging content.

What is Content Marketing?

Imagine you're at a party, and instead of bragging about yourself, you captivate everyone with engaging stories, helpful advice, and interesting facts. That's content marketing in a nutshell. It's about creating and sharing valuable, relevant content to attract and engage a target audience. Instead of pitching your products or services directly, you're providing information that makes your audience more informed and connected to your brand.

Why is Content Marketing Important?

In a world saturated with ads and sales pitches, content marketing stands out by offering genuine value. It builds trust, establishes you as an authority in your field, and nurtures leads through the sales funnel. Plus, it's a fantastic way to improve SEO and drive organic traffic to your site.

How Do I Use Content Marketing?

Start by understanding your audience's needs, interests, and pain points. Then, create content—be it blog posts, videos, infographics, podcasts, or e-books—that addresses those areas. The key is consistency and quality. Over time, your audience will come to see you as a go-to resource, leading to increased loyalty and sales.

In a Nutshell...

Content marketing is all about storytelling and providing value. It's a strategic approach that focuses on creating and distributing content that resonates with your audience, fostering a deeper connection with your brand. When done right, it not only drives traffic and engagement but also builds trust and loyalty.

This content is part of

Customer Acquisition

Programme

3

Lifetime Value

Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.

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Level

15

Turn happy customers into advocates

Loyalty program

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

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FAQ

Frequently asked questions

Frequently asked questions about this concept.

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. As a startup, we really appreciated his structured plans and growth compass as well as helping us to understand our customers. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova
Kristina Palovicova
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Co-founder