Conversion in the Goal Tree

Understand the conversion segment of the Goal Tree and its significance in achieving business goals.

Learn how to analyse conversion funnel and identify bottlenecks within the funnel.

Master the use of Google Analytics to find conversion leaks and trends.

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Conversion Rate Optimisation (CRO)

Improve your website to boost the percentage of visitors taking desired actions.

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Conversion Rate Optimisation (CRO)

Involves enhancing the website to increase the percentage of visitors who complete a desired action.

Uses A/B testing, user feedback, and analytics to improve conversion rates.

Focuses on understanding user behaviour and eliminating obstacles to conversion.

What is CRO?

Picture this: you've invited a bunch of friends over for a party. You've got the music, snacks, and drinks all set up. But, for some reason, most of them just peek in and leave without really joining the fun. Frustrating, right? CRO is like figuring out how to make your party irresistible, so more of your guests stay and enjoy. In the digital world, it's about tweaking and optimising your website or landing pages to ensure more visitors take the action you want, be it signing up, buying a product, or any other desired outcome.

Why is CRO Important?

Traffic to your website is great, but if it doesn't lead to action, it's a bit like having a shop with lots of window shoppers but few buyers. CRO ensures that you're not just attracting visitors but converting them into customers, subscribers, or whatever goal you're aiming for.

How Do I Use CRO?

Begin by understanding your users' behaviour. Use tools to track where they click, how long they stay, and at what point they leave. Then, make informed changes—maybe it's a more compelling call-to-action, a clearer product description, or a simplified checkout process. Test these changes, measure the results, and refine further.

In a Nutshell...

CRO is all about maximising the value of your website visitors. It's a systematic approach to ensure that a higher percentage of your visitors do what you want them to do. Think of it as fine-tuning your website to make it as effective and user-friendly as possible.

This content is part of

Customer Acquisition

Programme

3

Lifetime Value

Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.

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Level

15

Turn happy customers into advocates

Loyalty program

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

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FAQ

Frequently asked questions

Frequently asked questions about this concept.

Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen
Noor Jansen
Yaya
-
Junior Online Marketeer