Conversion in the Goal Tree

Understand the conversion segment of the Goal Tree and its significance in achieving business goals.

Learn how to analyse conversion funnel and identify bottlenecks within the funnel.

Master the use of Google Analytics to find conversion leaks and trends.

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MOFU (Middle of the Funnel)

Engage and nurture leads who are considering your product or service.

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MOFU (Middle of the Funnel)

Refers to the stage in the sales funnel where potential customers evaluate their options.

Focuses on nurturing leads with targeted content and offers.

Crucial for moving leads from awareness to the decision-making stage.

What is MOFU?

Continuing the car shopping analogy, MOFU is the stage where you've recognized your need for a new car and are now researching different models, reading reviews, and comparing features. In marketing, the Middle of the Funnel (MOFU) is where potential customers are evaluating their options and considering solutions.

Why is MOFU Important?MOFU serves several key purposes:

  • Nurturing Leads: Building relationships with potential customers.
  • Educating Prospects: Providing information to help them make informed decisions.
  • Segmenting Leads: Identifying which leads are more likely to convert.

How Do I Engage with MOFU Customers?

  • Offer Content: Provide eBooks, webinars, or case studies.
  • Create Engagement: Use interactive tools like quizzes or calculators.
  • Provide Support: Offer live chat or consultations.

In a Nutshell...

MOFU is about nurturing and educating potential customers. It's a critical stage for building relationships and guiding leads towards making a purchase decision.

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Frequently asked questions

Frequently asked questions about this concept.

Ewoud helped us find impactful improvements in our retention funnel with a retention framework that fits our business model. With the right questions, Ewoud challenged our current approach when needed. All in all, Ewoud is able to combine high level strategic thinking and detailed campaign-expertise.

Christoph van der Klaauw
Christoph van der Klaauw