Traffic in the Goal Tree

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

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Retargeting

Re-engage users who have shown interest in your product but have not yet converted.

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Retargeting

A form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions.

Helps to increase conversions by reminding users of products and services they viewed but did not purchase.

Should be part of a comprehensive digital marketing strategy.

What is Retargeting?

You know those times when you've browsed a pair of shoes online, and then, like magic, ads for those shoes seem to follow you around on other websites? That's retargeting in action. It's a digital marketing strategy where you target ads specifically to people who've previously visited your website or interacted with your brand online, but didn't make a purchase or take a desired action.

Why is Retargeting Important?

Let's face it, not everyone who visits your website is going to make a purchase or sign up on their first visit. Retargeting acts as a gentle nudge, reminding them of what they were interested in and encouraging them to come back. It's a way to stay top-of-mind and increase the chances of converting a potential customer.

How Do I Use Retargeting?

Begin by placing a small piece of code (often called a pixel) on your website. This pixel tracks visitors and allows you to display targeted ads to them as they browse other sites or social media platforms. You can customise your retargeting campaigns based on specific behaviours, like which pages they visited or how long they stayed, ensuring your ads are as relevant as possible.

In a Nutshell...

Retargeting is like having a friendly shop assistant who gently reminds a window shopper of the lovely item they were admiring earlier. It's a strategic way to re-engage potential customers, making sure your brand stays in their thoughts and increasing the likelihood of them returning to complete a purchase.

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Frequently asked questions about this concept.

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen
Nino van Viegen
Prodos
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Online Marketing Specialist