Traffic in the Goal Tree

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

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Search Engine Advertising (SEA)

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Search Engine Advertising (SEA)

Involves paying for ads to appear on search engine results pages (SERPs) to increase visibility and drive traffic.

Targets specific keywords related to the business or product.

Can be an effective way to generate leads and sales from online searches.

What is SEA?

Imagine you're hosting a grand event and you've got the option to place your banners in prime locations where everyone can see them. SEA is somewhat like that, but in the digital realm. It's the practice of placing ads on search engine results pages, ensuring your business gets prime visibility when someone searches for relevant keywords.

Why is SEA Important?

In today's digital age, when someone needs an answer, product, or service, they usually start with a search engine. SEA ensures that your business is right there at the top, grabbing attention immediately. It's a direct way to position yourself in front of potential customers, right when they're actively looking for what you offer.

Which Search Engines Can You Use for SEA?

  1. Google Ads: The big player in the game. Given Google's vast user base, advertising here can reach a massive audience.
  2. Bing Ads: Powered by Microsoft, Bing is a significant player, especially in certain regions and demographics.
  3. Yahoo! Search Ads: Once a dominant search engine, Yahoo! still holds relevance in specific markets and offers advertising opportunities.
  4. DuckDuckGo: Known for its privacy-focused searches, DuckDuckGo also offers ad placements, appealing to a niche yet growing user base.
  5. Baidu: If you're targeting the Chinese market, Baidu is the go-to search engine for advertising.
  6. Yandex: Russia's leading search engine also offers advertising opportunities for businesses targeting the Russian-speaking audience.

In a Nutshell...

SEA is your spotlight in the vast digital theatre of search engines. It's about strategically placing your ads to capture attention and drive targeted traffic to your site. With various search engines catering to different audiences and regions, it's essential to choose the right platform for your business goals.

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The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters
Michelle Wolters