Introduction to the Goal Tree

Understand the concept and structure of the Goal Tree and its application in business growth.

Learn how the Goal Tree integrates various unit economics to drive strategic decisions.

Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.

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T-shape Marketer

Develop a breadth of knowledge in various marketing disciplines and depth in one or two.

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T-shape Marketer

Refers to a marketer who has broad knowledge covering a wide range of topics and deep knowledge in one or a few specific areas.

Valuable in teams as they can contribute to many aspects while specialising in particular domains.

Encourages continuous learning and adaptability in the fast-paced marketing environment

What is a T-shape Marketer?

Picture the letter 'T'. It has a long vertical line and a shorter horizontal line at the top. In the world of marketing, a T-shape marketer is someone who mirrors this shape in terms of skills. The vertical line represents deep expertise in one specific area of marketing, while the horizontal line signifies a broad understanding of various marketing disciplines. In essence, a T-shape marketer is both a specialist and a generalist.

Why is a T-shape Marketer Important?

Having T-shape marketers on the team offers several advantages:

  1. Versatility: They can wear multiple hats, contributing value in various areas of marketing.
  2. Collaboration: With knowledge across disciplines, they can bridge gaps and collaborate effectively with different teams.
  3. Innovation: Their broad perspective combined with deep expertise can lead to innovative solutions.
  4. Career Growth: Being a T-shape marketer often opens up more opportunities for career advancement.

How Do I Become a T-shape Marketer?

  1. Pick Your Specialty: Identify one area of marketing where you want to dive deep. It could be SEO, content marketing, paid advertising, etc.
  2. Broaden Your Horizons: Familiarise yourself with other marketing disciplines. Attend workshops, take online courses, or collaborate with peers.
  3. Stay Updated: The marketing landscape is ever-evolving. Regularly update both your core expertise and your general knowledge.
  4. Network: Engage with other marketers, join communities, and participate in discussions to gain diverse insights.

In a Nutshell...

A T-shape marketer is like a Swiss Army knife in the marketing world. They bring a unique blend of depth and breadth to the table, making them invaluable assets in diverse projects. Whether it's diving deep into analytics or brainstorming a holistic campaign, a T-shape marketer has the toolkit to deliver.


Frequently asked questions

Frequently asked questions about this concept.

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw
Peter-Paul de Leeuw