Conversion in the Goal Tree

Understand the conversion segment of the Goal Tree and its significance in achieving business goals.

Learn how to analyse conversion funnel and identify bottlenecks within the funnel.

Master the use of Google Analytics to find conversion leaks and trends.

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TOFU (Top of the Funnel)

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TOFU (Top of the Funnel)

The initial stage of the buying process where potential customers are first introduced to a business or product.

Focuses on creating awareness and educating the audience.

Utilises content marketing, social media, and SEO to attract leads.

What is TOFU?

At the beginning of your car shopping journey, you realize you need a new vehicle but aren't sure what type or model. This awareness stage is like the Top of the Funnel (TOFU) in marketing. It's where potential customers first become aware of a problem or need.

Why is TOFU Important?TOFU is vital for:

  • Attracting Leads: Capturing the attention of potential customers.
  • Building Awareness: Introducing your brand, products, or services.
  • Guiding Prospects: Leading them to the next stages of the funnel.

How Do I Engage with TOFU Customers?

  • Create Awareness Content: Use blog posts, videos, or social media.
  • Offer Value: Provide free guides, tips, or resources.
  • Utilize SEO: Optimize content to attract organic search traffic.

In a Nutshell...

TOFU is the starting point of the customer's journey. It's about creating awareness, attracting leads, and providing value to guide them further into the funnel.

This content is part of

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Frequently asked questions

Frequently asked questions about this concept.

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Tech & Data Specialist