Project Management Essentials

Learn the principles of effective project management.

Understand how to define and organise project objectives and deliverables.

Techniques for effective project planning and milestone setting.

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Utilisation Rate

Measure the efficiency of resource usage to optimise operational performance.

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Utilisation Rate

The percentage of time that a resource is being used effectively in comparison to the total time available.

Important for assessing the efficiency and productivity of resources.

Helps in planning and allocating resources effectively.

What is Utilisation Rate?

Utilisation rate is a metric that indicates the percentage of billable hours out of the total working hours. It's calculated as (Billable Hours / Total Working Hours) x 100.

Why is Utilisation Rate Important?

In the world of agencies, time literally is money. A high utilisation rate means that your team is spending more time on revenue-generating tasks. Low utilisation can be a red flag, signalling inefficiencies or underutilisation that needs to be addressed.

How Do I Use Utilisation Rate?

  1. Track Time: Keep accurate timesheets to distinguish between billable and non-billable hours.
  2. Calculate: Periodically calculate the utilisation rate for individual team members and the team as a whole.
  3. Optimise: If rates are low, investigate the reasons and consider redistributing tasks or client loads.

Utilisation Rate for Managers

Managers need to keep an eye on utilisation rates to predict revenue, manage team workloads, and make hiring or outsourcing decisions. Software solutions can automate these calculations and provide valuable insights into overall team performance.

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The combination of lightning-fast strategic and creative thinking, a systematic approach, and a healthy dose of enthusiasm is what makes Ewoud's approach both fun and valuable. Although we are experienced marketers, Ewoud gave us fresh insights and practical tips for each step of the funnel through his probing questions. T

Marloes van Gasteren
Marloes van Gasteren
CEO Springlab