Conversion in the Goal Tree

Understand the conversion segment of the Goal Tree and its significance in achieving business goals.

Learn how to analyse conversion funnel and identify bottlenecks within the funnel.

Master the use of Google Analytics to find conversion leaks and trends.

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User Experience (UX)

Design your product to provide a seamless and satisfying experience for users.

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User Experience (UX)

Involves a person's emotions and attitudes about using a particular product, system, or service.

Encompasses practical, experiential, affective, meaningful, and valuable aspects of human-computer interaction.

Crucial for designing products that are easy to use and meet the needs of the user.

What is UX?

Think back to a time when you visited a beautifully designed cafe. The ambiance was perfect, the menu was easy to read, and everything just flowed seamlessly. That's a bit like UX, but for digital products. UX is all about the overall feel and experience a user has when interacting with a product, website, or app. It's not just about how it looks, but how it works and feels.

Why is UX Important?

In today's digital age, users have countless options at their fingertips. A great UX ensures that they not only use your product but enjoy the process, leading to longer engagement, brand loyalty, and positive word-of-mouth. It's about meeting user needs and ensuring that interactions are intuitive and delightful.

How Do I Focus on UX?

Start by understanding your users—what they need, what they value, and what challenges they face. Then, design with these insights in mind. Regularly gather feedback, conduct usability tests, and iterate based on real-world use. Remember, a great UX is an ongoing journey, not a one-time task.

In a Nutshell...

UX is the heart and soul of any digital product. It's about ensuring that users have a smooth, enjoyable, and efficient experience from start to finish. By prioritising UX, you're not just designing a product; you're crafting memorable experiences that users will love and return to.

This content is part of

Customer Acquisition

Programme

3

Lifetime Value

Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.

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Level

15

Turn happy customers into advocates

Loyalty program

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

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Frequently asked questions

Frequently asked questions about this concept.

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Joël Monté
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Growth Markteer