Traffic in the Goal Tree

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

Read more

Viral Marketing

Create content that is compelling enough to be shared widely, quickly escalating brand exposure.

Get your free growth score

Receive your free personal PDF report in 2 minutes

Most important about

Viral Marketing

marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means like the Internet or email.

Relies heavily on social networks and word-of-mouth to increase brand awareness.

Aims to create content that is engaging, shareable, and resonates with the target audience.

What is Viral Marketing?

Remember that catchy song or hilarious video that everyone seemed to be talking about and sharing? That's the magic of viral marketing. It's a strategy where content spreads rapidly from person to person, much like how a virus spreads. The goal is to create content so compelling that people can't help but share it, leading to exponential exposure and reach.

Why is Viral Marketing Important?

In a world where attention is a precious commodity, going viral can catapult a brand or product into the limelight overnight. It's a way to achieve massive exposure without the hefty advertising budget. Plus, content that's shared organically by real people often carries more credibility and trust.

How Do I Use Viral Marketing?

There's no guaranteed formula for virality, but there are some common elements. Start by understanding your audience and what resonates with them. Create content that evokes strong emotions, be it humour, surprise, or joy. Make it easily shareable, and consider leveraging influencers or communities to give it an initial push. And remember, while going viral can be a game-changer, it's essential to have a plan in place to capitalise on that sudden burst of attention.

In a Nutshell...

Viral marketing is like catching lightning in a bottle. It's about creating content that resonates so deeply that it spreads like wildfire, capturing hearts and minds along the way. When done right, it's a powerful way to gain visibility, credibility, and engagement in a short span of time.

This content is part of

Customer Acquisition

Programme

3

Lifetime Value

Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.

Read more

Level

15

Turn happy customers into advocates

Loyalty program

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

Read more

FAQ

Frequently asked questions

Frequently asked questions about this concept.

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
Nestmanager
-
Founder