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Conversion marketing automation

Supercharge conversion with targeted marketing automation

Learn strategies for nudging potential customers closer to purchase and re-engaging those who slip away.

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Conversion marketing automation

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Klaviyo configuration

Configure Klaviyo for success and scalability

Set up Klaviyo to transform your email marketing strategy. Learn to configure segments, automate workflows, and analyze data to create personalized, impactful email campaigns that drive engagement and sales.

Klaviyo configuration

Understand the basics and benefits of Klaviyo for email marketing automation.

Learn to set up and integrate Klaviyo with your e-commerce platform.

Develop strategies for segmenting your audience effectively in Klaviyo.

Practice creating and managing email lists to optimize engagement.

Convert visitors to subscribers

Warmly welcome new subscribers

Dive into the art of creating captivating pop-ups and nurturing new subscriber flows. Warmly welcome new subscribers, setting the stage for long-term customer relationships.

Convert visitors to subscribers

Learn the principles of designing effective pop-ups for email list growth.

Understand best practices for timing, placement, and messaging in pop-ups.

Develop skills to create engaging new subscriber welcome flows in Klaviyo.

Examples of good popups & new subscriber flows

Abandonded cart & checkout

Reel back in hesitant customers

Tackle cart and checkout abandonment. Develop persuasive messaging and reel back in hesitant customers, effectively turning lost opportunities into completed sales.

Abandonded cart & checkout

Understand the importance of cart and checkout abandonment flows in recovering lost sales.

Learn to set up and customise abandonment flows in Klaviyo.

Develop techniques for crafting compelling messages that encourage customers to complete their purchases.

Practice analysing and optimising abandonment flows for better conversion rates.

Browse abandonment strategies

Converting casual browsers into committed customers

Uncover the secret to converting casual browsers into committed customers. Engaging window shoppers with personalised, compelling content that guides them back to complete their purchases.

Browse abandonment strategies

Explore the significance of browse abandonment in e-commerce and email marketing.

Learn to set up browse abandonment flows in Klaviyo.

Develop strategies for engaging customers who have shown interest but haven't added items to their cart.

Practice monitoring and refining browse abandonment communications for increased conversions.

Workshop about this level

Klaviyo conversion flows feedback

You will set up the flows yourself based on the course. In the workshop, I'll give you pointers on how to improve the flows to drive more revenue.

Klaviyo configuration check

Pop-up & welcome series improvement inspiration

Cart & checkout improvement inspiration

Browse abandonment inspiration