Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

9

Conversion marketing automation

Supercharge conversion with targeted marketing automation

Learn strategies for nudging potential customers closer to purchase and re-engaging those who slip away.

Get your free growth score

Receive your free personal PDF report in 2 minutes

Conversion marketing automation

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Addicted to sending emails

Addicted to sending emails

Caught in a constant cycle of manual newsletters? Embrace automation to deliver the right message at the right time.

Bulk email blunders

Bulk email blunders

Sending the same old message to everyone? Segment and personalise for meaningful connections and conversions.

Missing out on automation magic

Missing out on automation magic

Missing out on automation's magic? Harness the power of Klaviyo to transform routine outreach into revenue.

Customer journey detours

Customer journey detours

Ignoring the map of your customer’s journey? Utilise it to guide your marketing automation and enhance engagement.

Engaging with delight

Engaging with delight

Struggling with the pop-up blues? Craft captivating and timely pop-ups that turn visitors into valued customers.

Topics

Conversion marketing automation

Shorten the learning curve and get up to speed on these topics:

Klaviyo configuration

Configure Klaviyo for success and scalability

Set up Klaviyo to transform your email marketing strategy. Learn to configure segments, automate workflows, and analyze data to create personalized, impactful email campaigns that drive engagement and sales.

Klaviyo configuration

Convert visitors to subscribers

Warmly welcome new subscribers

Dive into the art of creating captivating pop-ups and nurturing new subscriber flows. Warmly welcome new subscribers, setting the stage for long-term customer relationships.

Convert visitors to subscribers

Abandonded cart & checkout

Reel back in hesitant customers

Tackle cart and checkout abandonment. Develop persuasive messaging and reel back in hesitant customers, effectively turning lost opportunities into completed sales.

Abandonded cart & checkout

Browse abandonment strategies

Converting casual browsers into committed customers

Uncover the secret to converting casual browsers into committed customers. Engaging window shoppers with personalised, compelling content that guides them back to complete their purchases.

Browse abandonment strategies

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

Conversion marketing automation

€3,000

Level 9 Conversion marketing automation [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Customer Acquisition

€12,000

Get access to Conversion marketing automation and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Klaviyo configuration

Configure Klaviyo for success and scalability

Set up Klaviyo to transform your email marketing strategy. Learn to configure segments, automate workflows, and analyze data to create personalized, impactful email campaigns that drive engagement and sales.

Understand the basics and benefits of Klaviyo for email marketing automation.

Learn to set up and integrate Klaviyo with your e-commerce platform.

Develop strategies for segmenting your audience effectively in Klaviyo.

Practice creating and managing email lists to optimize engagement.

Convert visitors to subscribers

Warmly welcome new subscribers

Dive into the art of creating captivating pop-ups and nurturing new subscriber flows. Warmly welcome new subscribers, setting the stage for long-term customer relationships.

Learn the principles of designing effective pop-ups for email list growth.

Understand best practices for timing, placement, and messaging in pop-ups.

Develop skills to create engaging new subscriber welcome flows in Klaviyo.

Examples of good popups & new subscriber flows

Abandonded cart & checkout

Reel back in hesitant customers

Tackle cart and checkout abandonment. Develop persuasive messaging and reel back in hesitant customers, effectively turning lost opportunities into completed sales.

Understand the importance of cart and checkout abandonment flows in recovering lost sales.

Learn to set up and customise abandonment flows in Klaviyo.

Develop techniques for crafting compelling messages that encourage customers to complete their purchases.

Practice analysing and optimising abandonment flows for better conversion rates.

Browse abandonment strategies

Converting casual browsers into committed customers

Uncover the secret to converting casual browsers into committed customers. Engaging window shoppers with personalised, compelling content that guides them back to complete their purchases.

Explore the significance of browse abandonment in e-commerce and email marketing.

Learn to set up browse abandonment flows in Klaviyo.

Develop strategies for engaging customers who have shown interest but haven't added items to their cart.

Practice monitoring and refining browse abandonment communications for increased conversions.

Workshop about this level

Klaviyo conversion flows feedback

You will set up the flows yourself based on the course. In the workshop, I'll give you pointers on how to improve the flows to drive more revenue.

Klaviyo configuration check

Pop-up & welcome series improvement inspiration

Cart & checkout improvement inspiration

Browse abandonment inspiration

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop