Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

7

Customer insights

Unlock the secrets of your customers' minds

This level is all about getting under the skin of your audience through user interviews, data analysis, and research.

Get your free growth score

Receive your free personal PDF report in 2 minutes

Customer insights

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Who are you, really?

Who are you, really?

Struggling to connect? Dive beneath the surface with user interviews and data analysis to truly understand your audience.

Deaf to customers

Deaf to customers

Basic demographic targeting fails to capture the nuanced needs and behaviors of potential customers, resulting in generic marketing messages and lower conversion rates.

Insight ignorance

Insight ignorance

Flying blind in customer behavior? Unearth the real drivers behind purchases to tailor your approach and skyrocket results.

The unheard customer

The unheard customer

Missing the message? Tune into your customer's voice through qualitative research and shape your offerings to their needs.

Data desert

Data desert

Thirsty for actionable insights? Quench your strategy with deep-dive data analysis and research to guide your decisions.

Feedback void

Feedback void

Living in an echo chamber? Break out and discover what your customers truly need and want with targeted insights.

Topics

Customer insights

Shorten the learning curve and get up to speed on these topics:

User Interviews

Gain valuable qualitative insights that drive growth

By designing and executing impactful interviews and accurately analyzing the data gathered, you'll gain valuable qualitative insights that inform product development, marketing strategies, and overall business decisions.

User Interviews

Customer Support insights

Translate customer support insights into actionable changes

Learn to extract and leverage the goldmine of data hidden in customer support interactions. By understanding common queries, issues, and feedback, you'll identify areas for improvement and innovation within your product or service.

Customer Support insights

Heat maps & recordings

Enhance website usability through research

Grasp the power of heat maps and session recordings to visually understand how users interact with your website. Identify hotspots, navigational challenges, and areas of disinterest to optimise the user experience.

Heat maps & recordings

Driving Actions from Customer Insights

Prioritise customer insights to drive impactful actions

Prioritise and implement changes that directly address customer needs and pain points, leading to improved product offerings, more targeted marketing campaigns, and ultimately, increased business success.

Driving Actions from Customer Insights

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

Customer insights

€3,000

Level 7 Customer insights [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Customer Acquisition

€12,000

Get access to Customer insights and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

User Interviews

Gain valuable qualitative insights that drive growth

By designing and executing impactful interviews and accurately analyzing the data gathered, you'll gain valuable qualitative insights that inform product development, marketing strategies, and overall business decisions.

Understand the importance and objectives of user interviews in gathering qualitative data.

Learn how to design and conduct effective user interviews.

Analyse and interpret interview data to extract meaningful insights.

Learn how to conduct good interviews

Customer Support insights

Translate customer support insights into actionable changes

Learn to extract and leverage the goldmine of data hidden in customer support interactions. By understanding common queries, issues, and feedback, you'll identify areas for improvement and innovation within your product or service.

Explore how to leverage customer support interactions, polls, and chat logs for insights.

Techniques for categorising and analysing support queries to identify common issues and themes.

Develop strategies to transform insights from support data into actionable improvements.

Heat maps & recordings

Enhance website usability through research

Grasp the power of heat maps and session recordings to visually understand how users interact with your website. Identify hotspots, navigational challenges, and areas of disinterest to optimise the user experience.

Learn the basics of using heat maps and session recordings to understand user behaviour.

Understand how to set up, interpret, and draw conclusions from heat maps and recordings.

Best practices for integrating findings into UX/UI improvements and content strategies.

Analyse sample heat maps and session recordings to identify usability issues.

Driving Actions from Customer Insights

Prioritise customer insights to drive impactful actions

Prioritise and implement changes that directly address customer needs and pain points, leading to improved product offerings, more targeted marketing campaigns, and ultimately, increased business success.

Understand how to translate customer insights into actionable business decisions.

Learn frameworks for categorising and prioritising insights based on their potential impact and feasibility.

Develop strategies for implementing changes based on customer feedback across different areas of the business.

Practice creating action plans that address key customer insights, ensuring they are measurable and aligned with business objectives.

Workshop about this level

User Interviews workshop

Learn how to perform user interviews by doing them together with me. I'll show you 3 examples, then you'll conduct 3 interviews under supervision.

Practice with a mock interview

Watch me do it

Do it yourself (with your clients)

Take learnings from interviews

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop