Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

8

Customer journey

Turn your website into a conversion machine

This level involves a meticulous walkthrough of your site, applying a comprehensive checklist to each segment of your sales funnel.

Get your free growth score

Receive your free personal PDF report in 2 minutes

Customer journey

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Lost in the site labyrinth

Lost in the site labyrinth

Stumbling in the dark on your conversion path? Illuminate the journey with targeted improvements and clear checklists.

Product page puzzles

Product page puzzles

Confounded by your product page performance? Decode the secrets to a compelling and converting page.

Low conversion rate

Low conversion rate

Unidentified weak spots in the sales funnel lead to potential customers dropping off before completing a purchase, wasting valuable traffic.

Journey jumble

Journey jumble

Confused on enhancing the customer journey? Streamline their path to purchase with precision and care.

Conversion rate riddles

Conversion rate riddles

Scratching your head over conversion rates? Apply strategic insights to transform browsers into buyers.

Checkout challenges

Checkout challenges

Troubled by checkout drop-offs? Optimize the path to purchase and turn hesitation into happy conversions.

Topics

Customer journey

Shorten the learning curve and get up to speed on these topics:

Ideal homepage

Engage users from your homepage

Revamp your homepage to captivate and engage visitors from the first click. Discover how to balance design, content, and navigation to guide users smoothly towards conversion, boosting traffic engagement and sales.

Ideal homepage

Ideal Category Page

Boost product discovery with better category pages

Redesign your category pages for optimal user experience, making products easier to find and explore. Implement effective categorisation and filtering to enhance user satisfaction and increase sales.

Ideal Category Page

Ideal Ecommerce product page

Create compelling product pages that sell

Refine product pages to highlight key benefits and features, persuading visitors to make a purchase. Learn the secrets to crafting compelling content and visuals that drive sales.

Ideal Ecommerce product page

Ideal cart & checkout page

Eliminate drop-offs and have a smooth checkout process

Simplify your cart and checkout process to eliminate user drop-offs and skyrocket conversions. Gain insights into creating a frictionless, trustworthy final step that encourages purchase completion.

Ideal cart & checkout page

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

Customer journey

€3,000

Level 8 Customer journey [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Customer Acquisition

€12,000

Get access to Customer journey and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Ideal homepage

Engage users from your homepage

Revamp your homepage to captivate and engage visitors from the first click. Discover how to balance design, content, and navigation to guide users smoothly towards conversion, boosting traffic engagement and sales.

Understand the role of the homepage in the customer journey.

Learn the elements of an effective homepage that aligns with user expectations and business goals.

Develop strategies for creating engaging and intuitive homepages.

Analyse best practices and common pitfalls in homepage design.

Ideal Category Page

Boost product discovery with better category pages

Redesign your category pages for optimal user experience, making products easier to find and explore. Implement effective categorisation and filtering to enhance user satisfaction and increase sales.

Understand the importance of category pages in guiding customer navigation.

Learn how to structure category pages to enhance product discovery.

Develop approaches for filtering, sorting, and displaying products.

Analyse examples of effective category page designs and functionalities.

Ideal Ecommerce product page

Create compelling product pages that sell

Refine product pages to highlight key benefits and features, persuading visitors to make a purchase. Learn the secrets to crafting compelling content and visuals that drive sales.

Explore the role of product pages in the conversion process.

Learn the elements of a compelling product page, from copy to images to social proof.

Develop strategies for optimising product pages for higher conversion rates.

Analyse successful product page layouts and features.

Ideal cart & checkout page

Eliminate drop-offs and have a smooth checkout process

Simplify your cart and checkout process to eliminate user drop-offs and skyrocket conversions. Gain insights into creating a frictionless, trustworthy final step that encourages purchase completion.

Understand the significance of a streamlined cart and checkout experience.

Learn best practices for designing cart and checkout flows that minimise abandonment.

Develop techniques for encouraging progression from cart to completed purchase.

Analyse common obstacles within the checkout process and how to overcome them.

Workshop about this level

Funnel insights workshop

In a walkthrough of your funnel, I'll uncover a lot of possibilities for improvements (yes, I can find things in any website) and share them in a Figma file.

Review of your funnel walkthrough

Adding my ideas to your funnel

Showing the principles and WHY this works

Common pitfalls in funnels

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop