Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

10

Experimentation

Refine your funnel to perfection with the power of A/B testing.

This final level teaches you to scientifically test different elements of your customer journey.

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Experimentation

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Testing turmoil

Testing turmoil

Avoiding A/B tests? Break the cycle of guesswork with structured experiments for undeniable improvements.

Conversion confusion

Conversion confusion

Witnessing a dip instead of a rise? Pinpoint and rectify missteps through methodical testing.

The unknown impact

The unknown impact

Implementing changes blindly? Uncover what truly works with A/B testing across emails, ads, and pages.

Solution missteps

Solution missteps

Rushing to solutions without evidence? Validate your strategy with clear, actionable data.

Not testing ideas

Not testing ideas

Sticking with "set it and forget it" tactics in customer acquisition efforts means missing out on incremental improvements that could significantly boost performance.

Analytics ambiguity

Analytics ambiguity

Paralysed by indecision? Clarify your next steps with focused, insightful experiments.

Topics

Experimentation

Shorten the learning curve and get up to speed on these topics:

Hypothesis forming

Set up meaningful experiments with great hypotheses

Learn to create powerful, data-driven hypotheses to guide your A/B tests. Master the art of pinpointing improvement areas and setting the stage for meaningful experiments that directly address your e-commerce challenges.

Hypothesis forming

Building Experiments

Design and set up effective A/B experiments

Gain the knowledge to design, segment, and measure impactful A/B tests. Understand the nuances of setting up control and variation groups on your e-commerce platform, paving the way for insightful experimentation.

Building Experiments

How to set up an A/B test

Execute Flawless A/B Tests

Master the execution of A/B tests, from implementation to monitoring, ensuring the integrity and reliability of your data. Learn the right moment to conclude tests and how to adapt to external influences affecting outcomes.

How to set up an A/B test

Analysing A/B test

Derive actionable insights from A/B testing data

Develop the ability to analyse and interpret A/B testing results with precision. Learn to distinguish statistical significance and extract valuable insights to inform data-driven decisions and optimise your funnel.

Analysing A/B test

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

Experimentation

€3,000

Level 10 Experimentation [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Customer Acquisition

€12,000

Get access to Experimentation and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Hypothesis forming

Set up meaningful experiments with great hypotheses

Learn to create powerful, data-driven hypotheses to guide your A/B tests. Master the art of pinpointing improvement areas and setting the stage for meaningful experiments that directly address your e-commerce challenges.

Understand the importance of a well-constructed hypothesis for A/B testing.

Learn the components of a good hypothesis and how it drives the testing process.

Develop skills to identify areas of improvement and formulate actionable hypotheses.

Practice creating hypotheses based on common e-commerce scenarios and data analysis.

Building Experiments

Design and set up effective A/B experiments

Gain the knowledge to design, segment, and measure impactful A/B tests. Understand the nuances of setting up control and variation groups on your e-commerce platform, paving the way for insightful experimentation.

Learn the fundamentals of designing A/B tests, including control and variation setup.

Understand best practices for creating effective and measurable experiments.

Develop strategies for segmenting your audience and selecting relevant metrics.

Practice setting up an A/B test structure using e-commerce platform tools or A/B testing software.

How to set up an A/B test

Execute Flawless A/B Tests

Master the execution of A/B tests, from implementation to monitoring, ensuring the integrity and reliability of your data. Learn the right moment to conclude tests and how to adapt to external influences affecting outcomes.

Master the steps to correctly implement an A/B test on an e-commerce website.

Learn to monitor tests ensuring data integrity and avoiding common pitfalls.

Understand when to stop a test and how external factors can influence results.

Practice launching a simple A/B test based on previously formed hypotheses.

Analysing A/B test

Derive actionable insights from A/B testing data

Develop the ability to analyse and interpret A/B testing results with precision. Learn to distinguish statistical significance and extract valuable insights to inform data-driven decisions and optimise your funnel.

Learn techniques for analysing A/B test results effectively.

Understand statistical significance and how to interpret test outcomes.

Develop skills to draw actionable insights from test data.

Learn how to calculate how much traffic you need

Workshop about this level

A/B testing workshop

Setting up the design for your first experiment in Figma

Forming a hypothesis together

Best practices & inspiration

How to set goals

Experiment design

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop