Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

6

Goal Tree

Understand what drives growth

Dive deep into the heart of customer acquisition by mastering the metrics that matter.

Get your free growth score

Receive your free personal PDF report in 2 minutes

Goal Tree

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Fixated on traffic

Fixated on traffic

Companies often fixate on boosting traffic while neglecting conversion rates and average order value (AOV), leading to inefficient spending and stagnant growth.

Hit a growth plateau

Hit a growth plateau

Hit a plateau? It's time to move beyond just pumping traffic and dive deep into conversion rates and average order values.

Fixated on more traffic

Fixated on more traffic

Fixated on buying more eyes? Shift focus from sheer numbers to meaningful engagement and real growth metrics.

Conversion unclarity

Conversion unclarity

Overwhelmed by the numbers? Let's break down the barriers and demystify your conversion rates for clarity and growth.

How do I drive more revenue?

How do I drive more revenue?

Lost in the value maze? Unlock the strategies to elevate your average order values and amplify revenue.

How to make data actionable?

How to make data actionable?

Drowning in data without direction? Navigate the storm with a KPI driver tree to anchor your growth strategies.

Topics

Goal Tree

Shorten the learning curve and get up to speed on these topics:

Introduction to the Goal Tree

make informed strategic decisions about traffic acquisition

By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.

Introduction to the Goal Tree

Traffic in the Goal Tree

make informed strategic decisions about traffic acquisition

By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.

Traffic in the Goal Tree

Conversion in the Goal Tree

Uncover the leaks in your funnel

Gain a comprehensive understanding of the conversion segment within the Goal Tree, and utilise Google Analytics effectively to identify and address bottlenecks.

Conversion in the Goal Tree

Average Order Value (AOV) in the Goal Tree

Understand the impact of AOV on paid acquisition growth

Master the crucial role of Average Order Value (AOV) within the Goal Tree framework, understanding its direct impact on revenue and business growth.

Average Order Value (AOV) in the Goal Tree

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

Goal Tree

€3,000

Level 6 Goal Tree [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Customer Acquisition

€12,000

Get access to Goal Tree and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Introduction to the Goal Tree

make informed strategic decisions about traffic acquisition

By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.

Understand the concept and structure of the Goal Tree and its application in business growth.

Learn how the Goal Tree integrates various unit economics to drive strategic decisions.

Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.

Practice with real anonymised data to identify key metrics and insights related to overall business objectives.

Traffic in the Goal Tree

make informed strategic decisions about traffic acquisition

By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

Practice with real anonymised data to dissect traffic sources and their efficiency in funnel progression.

Conversion in the Goal Tree

Uncover the leaks in your funnel

Gain a comprehensive understanding of the conversion segment within the Goal Tree, and utilise Google Analytics effectively to identify and address bottlenecks.

Understand the conversion segment of the Goal Tree and its significance in achieving business goals.

Learn how to analyse conversion funnel and identify bottlenecks within the funnel.

Master the use of Google Analytics to find conversion leaks and trends.

Practice with real anonymised data to uncover conversion insights and opportunities for optimisation.

Average Order Value (AOV) in the Goal Tree

Understand the impact of AOV on paid acquisition growth

Master the crucial role of Average Order Value (AOV) within the Goal Tree framework, understanding its direct impact on revenue and business growth.

Understand the importance of AOV in the Goal Tree and its influence on revenue and growth.

Learn strategies for increasing AOV and its effect on overall business health.

Master the use of Google Analytics to measure and improve AOV.

Practice with real anonymised data to identify factors affecting AOV and leverage them for business growth.

Workshop about this level

Build your own Goal Tree workshop

Together, we'll build your Goal Tree and find the data for specific parts of the funnel. Connecting Google Analytics 4 data to your growth foundation.

Learn how to build your own Goal Tree

Connecting real-time data to Goal Tree

Mapping ideas to the Goal Tree

Exponential growth plan

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop