Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

14

LTV amplification

Craft irresistible offers based on customer data

Elevate the average order value and transform single purchases into ongoing relationships through strategic bundling, upselling, and cross-selling.

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LTV amplification

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Bundle building blocks

Bundle building blocks

Struggling to create combos that click? Construct bundles that entice and enhance the customer experience.

Cross-sell crossroads

Cross-sell crossroads

At a junction of missed connections? Find the right cross-sell paths to enrich customer carts and journeys.

Upsell upswings

Upsell upswings

Stuck on the same selling level? Elevate your upselling game to lift lifetime value and customer satisfaction.

Offer crafting chaos

Offer crafting chaos

Overwhelmed by options? Tailor irresistible offers that turn heads and open wallets.

Strategic selling stalemate

Strategic selling stalemate

Paralysed by choices? Design data-driven strategies for upselling and cross-selling success.

Topics

LTV amplification

Shorten the learning curve and get up to speed on these topics:

Increase AOV

Increase profitability with AOV tactics

Master the art of upselling, cross-selling, and crafting compelling on-site promotions to elevate your AOV.

Increase AOV

Product bundling & offers

Promote enticing product bundles that meet customers' desires

Dive into the consumer psychology of bundling to understand how it influences buying behavior. Learn to craft and promote enticing product bundles that meet customer desires and enhance value perception.

Product bundling & offers

Finding high-LTV customers

Build a marketing strategy around high-value customers

Identify and analyse the defining characteristics of high-value customer segments to transform your marketing strategy. Craft tailored marketing and product offers that resonate deeply with these key segments, significantly enhancing customer engagement and boosting revenue.

Finding high-LTV customers

Competitive Pricing Strategies

Improve your market position with better pricing

Gain a deep understanding of how competitive pricing impacts brand positioning and customer lifetime value. Learn to analyse the market and competitors' strategies effectively, enabling you to adjust your pricing dynamically without diminishing your brand's perceived value.

Competitive Pricing Strategies

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

LTV amplification

€3,000

Level 14 LTV amplification [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Lifetime Value

€12,000

Get access to LTV amplification and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Increase AOV

Increase profitability with AOV tactics

Master the art of upselling, cross-selling, and crafting compelling on-site promotions to elevate your AOV.

Understand the factors contributing to AOV and its importance in LTV amplification.

Learn strategies to increase AOV, such as product recommendations, upselling, and cross-selling.

Develop techniques for effective on-site promotions and targeted offers.

Practice designing campaigns aimed at increasing AOV through real-life examples or case studies.

Product bundling & offers

Promote enticing product bundles that meet customers' desires

Dive into the consumer psychology of bundling to understand how it influences buying behavior. Learn to craft and promote enticing product bundles that meet customer desires and enhance value perception.

Explore the psychology behind bundling and its impact on purchasing decisions.

Learn how to create attractive bundles that add value for customers.

Develop skills to test and measure the effectiveness of different bundling strategies.

Practice creating and promoting product bundles that align with customer needs and preferences.

Finding high-LTV customers

Build a marketing strategy around high-value customers

Identify and analyse the defining characteristics of high-value customer segments to transform your marketing strategy. Craft tailored marketing and product offers that resonate deeply with these key segments, significantly enhancing customer engagement and boosting revenue.

Identify characteristics of high-value customer segments.

Learn how to use data analytics to identify and target these segments effectively.

Develop strategies to tailor marketing and product offers to high-value segments.

Examples & ideas about high-value customers

Competitive Pricing Strategies

Improve your market position with better pricing

Gain a deep understanding of how competitive pricing impacts brand positioning and customer lifetime value. Learn to analyse the market and competitors' strategies effectively, enabling you to adjust your pricing dynamically without diminishing your brand's perceived value.

Understand the impact of pricing on lifetime value and brand positioning.

Learn methods to analyse competitors' pricing and market position.

Develop strategies to adjust pricing without sacrificing perceived value.

Evaluating your pricing strategy in the context of current market conditions and competitor pricing.

Workshop about this level

Bundle & upsell workshop

We'll create bundles, upsells and offers for your company based on your customer data.

Create bundles of products bought together

Which hero products we should push

Building profitable offers

Cross-sell inspiration

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop