Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

15

Loyalty program

Turn happy customers into advocates

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

Get your free growth score

Receive your free personal PDF report in 2 minutes

Loyalty program

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Loyalty labyrinth

Loyalty labyrinth

Lost in the maze of loyalty options? Craft a program that captivates customers and keeps them coming back.

Engagement enigmas

Engagement enigmas

Struggling to keep customers interested? Solve the puzzle of ongoing engagement with a compelling loyalty plan.

Referral riddle

Referral riddle

Wondering how to spread the word? Unlock the secrets of successful referral programs for mutual rewards.

Reward route roadblocks

Reward route roadblocks

Hitting dead ends with loyalty rewards? Navigate a clear path to value-packed rewards that truly resonate.

Loyalty leap of faith

Loyalty leap of faith

Unsure how to start the loyalty journey? Take the leap with strategies that turn first-timers into lifers.

Topics

Loyalty program

Shorten the learning curve and get up to speed on these topics:

Introduction to loyalty programs

Foster lasting customer relationships.

Dive into the world of loyalty programs to understand their significance and mechanisms in enhancing customer retention and e-commerce success.

Introduction to loyalty programs

Designing Your Loyalty Program

Set up a successful loyalty program

Master the art of constructing a loyalty program with clear goals that resonate with your customer base.

Designing Your Loyalty Program

Set up loyalty program

Set up a successful loyalty program

Learn the intricacies of setting up and customising referral programs within Loyalty Lion. Develop and apply strategies to motivate existing customers to refer new ones, designing attractive referral rewards that boost customer acquisition while maintaining business profitability.

Set up loyalty program

Promoting loyalty program

Grow & promote your loyalty program

Master promotional techniques across channels and launch your programs effectively. Gain expertise in seamlessly integrating loyalty and referral programs into your e-commerce strategy.

Promoting loyalty program

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

Loyalty program

€3,000

Level 15 Loyalty program [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Lifetime Value

€12,000

Get access to Loyalty program and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Introduction to loyalty programs

Foster lasting customer relationships.

Dive into the world of loyalty programs to understand their significance and mechanisms in enhancing customer retention and e-commerce success.

Understand the importance and benefits of loyalty programs in e-commerce.

Learn the basics of how loyalty programs work and different types of loyalty rewards.

Explore best practices for designing an effective loyalty program.

Introduction to Loyalty Lion and its features for creating and managing loyalty programs.

Designing Your Loyalty Program

Set up a successful loyalty program

Master the art of constructing a loyalty program with clear goals that resonate with your customer base.

Learn how to set clear goals and objectives for your loyalty program.

Understand how to segment your customer base and tailor rewards accordingly.

Develop strategies for balancing customer value with business profitability.

Creating a loyalty program structure using Loyalty Lion’s platform.

Set up loyalty program

Set up a successful loyalty program

Learn the intricacies of setting up and customising referral programs within Loyalty Lion. Develop and apply strategies to motivate existing customers to refer new ones, designing attractive referral rewards that boost customer acquisition while maintaining business profitability.

Learn how to set up and customise referral programs in Loyalty Lion.

Develop effective strategies to encourage customers to refer new leads.

Practice designing compelling referral rewards and messages.

Develop strategies for balancing customer value with business profitability.

Promoting loyalty program

Grow & promote your loyalty program

Master promotional techniques across channels and launch your programs effectively. Gain expertise in seamlessly integrating loyalty and referral programs into your e-commerce strategy.

Understand how to integrate loyalty and referral programs into your e-commerce ecosystem.

Learn techniques for promoting your programs through various channels.

Develop a launch plan for your loyalty and referral programs.

Practice using Loyalty Lion’s tools to track program performance and customer engagement.

Workshop about this level

Loyalty Program review

In this workshop, I'll review your loyalty program setup and give you improvement ideas.

Q&A on loyalty

Review of your account

Review of your loyalty strategy

Promotion inspiration & tips

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop