Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

11

LTV training

Understanding the Lifetime landscape

Begin your journey with a deep dive into the lifetime value model. Unravel the mysteries of retention rates, churn, and their critical impact on your business's bottom line.

Get your free growth score

Receive your free personal PDF report in 2 minutes

LTV training

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

No focus on lifetime

No focus on lifetime

Businesses often focus on short-term gains rather than understanding and investing in the long-term value of their customers, missing out on sustainable growth opportunities.

Navigating the LTV maze

Navigating the LTV maze

Lost in the lifetime value labyrinth? Grasp the essentials of LTV, from churn to repeat purchase rates, and steer your strategy towards success.

Churn churn go away

Churn churn go away

Struggling with customer goodbyes? Turn churn around with retention strategies that keep them coming back for more.

The AOV enigma

The AOV enigma

Puzzled by average order value? Unlock the secrets behind AOV to boost your revenue and refine your growth blueprint.

Repurchase riddles

Repurchase riddles

Stuck on one-time buyers? Solve the mystery of repeat purchases to transform single transactions into lasting relationships.

Data-driven decisions

Data-driven decisions

Drowning in metrics without insight? Navigate the numbers to make informed, impactful growth decisions.

Topics

LTV training

Shorten the learning curve and get up to speed on these topics:

Understanding Retention

Retain your customers

Unlock the secrets of customer retention to build a loyal customer base and drive sustainable growth. Learn to calculate and interpret retention rates.

Understanding Retention

Exploring Churn

Reduce your churn rate

Understand and apply different tactics to minimise churn, improving overall customer satisfaction and securing long-term business health.

Exploring Churn

Repeat Purchase Rate

Boost repeat orders for lasting LTV

Elevate your understanding of the repeat purchase rate and its critical role in customer value. Implement effective strategies to encourage repeat business, fostering a more engaged and loyal customer base.

Repeat Purchase Rate

Calculating Lifetime Value

Master the art of LTV

Gain a comprehensive understanding of Lifetime Value (LTV) and its pivotal importance in shaping e-commerce strategies. Master the art of LTV and utilize this insight to make informed decisions that enhance long-term business success.

Calculating Lifetime Value

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

LTV training

€3,000

Level 11 LTV training [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Lifetime Value

€12,000

Get access to LTV training and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Understanding Retention

Retain your customers

Unlock the secrets of customer retention to build a loyal customer base and drive sustainable growth. Learn to calculate and interpret retention rates.

Learn the definition and significance of customer retention in e-commerce.

Understand how to calculate retention rates and interpret them.

Explore strategies to improve retention and their impact on business growth.

Learn how you can apply retention yourself

Exploring Churn

Reduce your churn rate

Understand and apply different tactics to minimise churn, improving overall customer satisfaction and securing long-term business health.

Understand what churn rate is and why it's critical for e-commerce businesses.

Learn how to calculate churn rate and differentiate between voluntary and involuntary churn.

Discover methods to reduce churn and increase customer satisfaction.

Analyse different churn reduction strategies and their effectiveness.

Repeat Purchase Rate

Boost repeat orders for lasting LTV

Elevate your understanding of the repeat purchase rate and its critical role in customer value. Implement effective strategies to encourage repeat business, fostering a more engaged and loyal customer base.

Learn the definition and importance of the repeat purchase rate in the context of customer value.

Understand how to calculate and improve the repeat purchase rate.

Explore strategies for encouraging repeat purchases through customer engagement and personalisation.

Learn how you can increase the repeat purchase rate

Calculating Lifetime Value

Master the art of LTV

Gain a comprehensive understanding of Lifetime Value (LTV) and its pivotal importance in shaping e-commerce strategies. Master the art of LTV and utilize this insight to make informed decisions that enhance long-term business success.

Understand the concept of lifetime value and its importance for e-commerce success.

Learn the formulas for calculating LTV and identify the inputs needed for accurate calculations.

Explore the relationship between retention, churn, and LTV.

Practice calculating LTV using example data sets and understand how to use LTV in strategic decision-making.

Workshop about this level

Applying LTV workshop

In this workshop, we'll discuss the concepts explained in the course. How can we apply them to your use case?

Exploring retention for your brand

Exploring reasons for churn

Deep dive into repeat purchasers

Calculating your lifetime Value

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop