Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

13

Retention marketing automation

Give every reason to stay, engage, and purchase again.

Transform first-time buyers into lifelong fans with sophisticated Klaviyo flows tailored to every stage of the customer journey.

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Retention marketing automation

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Post-purchase pathfinding

Post-purchase pathfinding

Lost after the first sale? Create post-purchase flows that guide customers back for more.

The win-back wilderness

The win-back wilderness

Navigating the jungle of lost customers? Deploy win-back flows to reclaim and reengage wayward shoppers.

Sunset strategy struggles

Sunset strategy struggles

Fading into the background? Illuminate the way with sunset flows that revive engagement and interest.

Replenishment roadblocks

Replenishment roadblocks

Running on empty with repeat purchases? Fuel up with replenishment flows to keep the loyalty engine running.

Upsell undertows

Upsell undertows

Caught in the currents of missed opportunities? Navigate upsell flows to elevate customer value and journey.

Topics

Retention marketing automation

Shorten the learning curve and get up to speed on these topics:

Engaging new customers

Perfect the post-purchase journey for new customers

Empower your brand by perfecting the post-purchase journey for new customers. Develop immediate engagement strategies and construct a Klaviyo flow that welcomes, educates, and builds trust, transforming first-time buyers into lifelong fans.

Engaging new customers

Nurturing Repeat Purchasers

Target repeat customers when they're ready to buy

Target repeat customers at the optimal moment in their buying journey by analyzing customer behavior and purchase patterns.

Nurturing Repeat Purchasers

Winning Back Customers

Re-engaging customers at risk of churning

Learn to construct targeted Klaviyo win-back sequences that resonate with customers' previous interactions and motivations.

Winning Back Customers

Sunset inactive customers

Maintain a Healthy Email List

Ensure your email list's vitality by implementing strategic sunset flows in Klaviyo. Learn how to gracefully disengage low-activity subscribers while providing avenues for re-engagement, thereby upholding list quality and subscriber satisfaction.

Sunset inactive customers

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

Retention marketing automation

€3,000

Level 13 Retention marketing automation [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Lifetime Value

€12,000

Get access to Retention marketing automation and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Engaging new customers

Perfect the post-purchase journey for new customers

Empower your brand by perfecting the post-purchase journey for new customers. Develop immediate engagement strategies and construct a Klaviyo flow that welcomes, educates, and builds trust, transforming first-time buyers into lifelong fans.

Understand the importance of the post-purchase experience for first-time customers.

Learn strategies for immediate engagement after the first purchase.

Develop skills to create a welcoming and educational journey for new customers.

Practice building a first-time purchaser flow in Klaviyo, focusing on providing value and building trust.

Nurturing Repeat Purchasers

Target repeat customers when they're ready to buy

Target repeat customers at the optimal moment in their buying journey by analyzing customer behavior and purchase patterns.

Explore the characteristics of repeat purchasers and their importance to business growth.

Understand how to analyse customer data to identify potential repeat purchasers.

Learn to create personalised email flows in Klaviyo targeting second-time purchases.

Practice designing a repeat purchase journey that encourages ongoing engagement and sales.

Winning Back Customers

Re-engaging customers at risk of churning

Learn to construct targeted Klaviyo win-back sequences that resonate with customers' previous interactions and motivations.

Identify the signs of a customer at risk of churning and understand the win-back concept.

Learn strategies for re-engaging lapsed customers and the timing for win-back campaigns.

Develop skills to build win-back email sequences in Klaviyo, based on customer behavior and purchase history.

Practice segmenting inactive customers and crafting win-back messages tailored to different reasons for churn.

Sunset inactive customers

Maintain a Healthy Email List

Ensure your email list's vitality by implementing strategic sunset flows in Klaviyo. Learn how to gracefully disengage low-activity subscribers while providing avenues for re-engagement, thereby upholding list quality and subscriber satisfaction.

Understand the concept of a sunset flow and its role in email list health.

Learn how to create a sunset flow in Klaviyo to identify disengaged subscribers and attempt re-engagement.

Develop techniques for segmenting low-engagement subscribers and deciding when to remove them from active lists.

Practice designing a multi-step sunset flow that respects customer preferences while maintaining list quality.

Workshop about this level

Klaviyo retention workshop

In this workshop, we'll go through the Klaviyo flows you've set up based on the course.

Engaging new customers

Post-purchase flow review

Winback inspiration & tips

List cleaning + sunset

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop