Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

12

Segmentation

Unlock the power of segmentation

Learn how to dissect your customer base into meaningful segments that reveal hidden opportunities for targeted engagement.

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Segmentation

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Segment discovery expedition

Segment discovery expedition

Lost in a sea of customers? Chart the hidden segments to tailor engagement and unveil new opportunities.

No segmentation

No segmentation

Treating all customers the same, regardless of their interaction and purchasing behavior, leads to missed opportunities for targeted engagement and higher value transactions.

The targeting puzzle

The targeting puzzle

Can't crack the code on customer needs? Piece together meaningful segments for sharper, smarter campaigns.

Engagement exploration error

Engagement exploration error

Sending the same message to everyone? Map out targeted strategies to increase relevance and resonance.

AOV adventure abyss

AOV adventure abyss

Missing out on higher spends? Use segmentation to reveal paths to enhanced average order values.

Campaign crafting conundrums

Campaign crafting conundrums

Struggling to hit the mark with your campaigns? Navigate the nuances of customer segments for better results.

Topics

Segmentation

Shorten the learning curve and get up to speed on these topics:

Introduction to segmentation

Learn the essentials of segmentation

Dive into the essentials of segmentation and discover how it can significantly increase customer lifetime value.

Introduction to segmentation

Segmentation analysis

Find the hidden gems in your client database

Acquire the skills to collect, clean, and analyse customer data effectively. Understand the critical metrics that inform segmentation.

Segmentation analysis

Building segments for LTV

Create personas based on LTV

Learn to identify and build customer segments that promise high lifetime value. Discover segmentation techniques based on purchasing patterns and frequency

Building segments for LTV

Applying segmentation

Applying precise segmentation

Explore how to apply detailed customer segmentation to email automation and ad campaigns

Applying segmentation

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Approach

Our unique approach

Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.

Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.

Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.

See all 15 courses

Learn at your pace

Self-paced online course

Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.

Accessibility for every team member, anytime.

Foundation-building for uniform understanding.

Encourages individual responsibility in learning.

Tailors to different learning styles and speeds.

Immediate application

Practical workshops

Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.

Hands-on application of course material.

Immediate improvement in business processes.

Fosters team collaboration on real projects.

Customises strategies to your business needs.

Team upskilling

Elevate your team

Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.

Enhances team competency and confidence.

Promotes a culture of continuous learning.

Strengthens team dynamics and cooperation.

Upskills your team for future challenges.

Funnel Improvement

Direct impact on growth

Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.

Direct application to your marketing funnel.

Strategies for immediate funnel optimisation.

Measurable impact on funnel performance.

Continuous improvement for long-term success.

Let's chat

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

Segmentation

€3,000

Level 12 Segmentation [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Lifetime Value

€12,000

Get access to Segmentation and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Introduction to segmentation

Learn the essentials of segmentation

Dive into the essentials of segmentation and discover how it can significantly increase customer lifetime value.

Understand the role of segmentation in maximising lifetime value.

Learn the basics of creating segments based on customer behaviour and value.

Explore the relationship between segmentation and lifetime value in e-commerce.

Practice identifying potential segments within anonymized customer data.

Segmentation analysis

Find the hidden gems in your client database

Acquire the skills to collect, clean, and analyse customer data effectively. Understand the critical metrics that inform segmentation.

Learn how to collect and export customer data from various sources.

Understand key metrics and data points relevant for effective segmentation.

Develop skills in cleaning and preparing data for analysis.

Practice with real-world data sets to identify trends and groupings.

Building segments for LTV

Create personas based on LTV

Learn to identify and build customer segments that promise high lifetime value. Discover segmentation techniques based on purchasing patterns and frequency

Discover methods to segment customers based on purchase behavior, frequency, and value.

Learn to identify high-value segments with potential for increased lifetime value.

Understand how to create actionable segments for targeted marketing efforts.

Practice segmenting an anonymised dataset and hypothesise strategies for each segment.

Applying segmentation

Applying precise segmentation

Explore how to apply detailed customer segmentation to email automation and ad campaigns

Learn how to leverage segments in email marketing.

Learn how to leverage segments in paid advertising.

Learn how to leverage segments for bundling & upsells

Learn how to leverage segments for reducing costs

Workshop about this level

Segmentation workshop

Creating segments for your business based on customer interviews or purchase data.

Discussing your segments

Creating custom segments

Segmentation strategy development

Creating segments together

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop