Implement Compound Growth in 12 weeks

Get 10% improvements in the right places to compound revenue in 12 weeks.

Why B2B marketers love the compound growth approach

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker

Freelance Marketeer

I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.

And for those who don't know Ewoud, he's one of the best Growth Experts I know!

Tess Lucassen

Growth Product Manager

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo

Global Memberships Marketeer

Learn compound growth
in 12 weeks

Follow a clear timeline that turns theory into traction from week 1. Each step builds on the last, so momentum compounds as you go.

1

Learn compound growth

Growth foundations

Grasp the Growth map, double leverage, and constraint-first focus. Build your first 12-metric scorecard so you can see exactly where to act next.

2

Preparation (optional)

Growth setup

Put data, tools, and targets in line. One dashboard, a clean CRM, and automated weekly reporting mean no more manual guess-work.

3

Week 1-3

Demand generation

Master intent-tiered traffic that feeds the funnel at forecastable cost—no shady hacks, no spray-and-pray CPM spikes.

4

Week 4-6

Marketing funnel

Turn visitors into meetings by smoothing every step to book a call with sales. Forms, nurture flows, and scheduling work together to lift MQL and booking rates.

5

Week 7-9

Sales pipeline

Help sales turn close dates faster with a buyer-centric pipeline and automation that lets reps focus on selling.

6

Week 10-12

Contract value

Grow revenue per customer: upsells, retention plays, and pricing tweaks unlock headroom for higher CAC.

7

Growth strategy

Lock in wins and plan the next 12-week cycle so compounding never stops.

Choose your implementation path

Pick the level of support that matches your bandwidth and timeline. The system is the same in every option—only the amount of live help changes.

Video course illustration

Course

Implement yourself

Watch nine hours of focused lessons, duplicate the templates, and run your first 12-week cycle on your own schedule.

Course + weekly group calls

Guided implementation

Get the course plus 12 live group calls. Get weekly feedback and accountability to implement compound growth.

B2B growth resources illustration of finding your path

Fractional head of growth

We'll implement it

Hire Ewoud as a fractional Head of Growth for one day a week. Your metrics lift while your team learns the system hands-on, then takes over a fully documented playbook at week twelve.

Compare the products

Pick the level of support that matches your bandwidth and timeline. The system is the same in every option—only the amount of live help changes.

Course

Programme

Fractional
head of growth

Best for

Best for individuals

Best for individuals

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Best for teams

Course access

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Individual course access

Individual access icon

Individual course access

Team access

Team course access

Guidance

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Do it yourself

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Weekly group calls

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Private team calls

Time commitment

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9 hour total

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4 hours a week

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1 day / week

Pricing

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€995 ex VAT

Price symbol

€1,950 ex VAT

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€24,000 ex VAT

Personal 12-week plan

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Default 12-week programme

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A personalised 12-week execution plan

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A custom 12-week execution plan

Templates

Notion logoGoogle sheets logo

All templates included

Notion logoGoogle sheets logo

All templates included

Notion logoGoogle sheets logo

All templates included

About the instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Easy Ergonomics

Easy Ergonomics

Springlab

Springlab

Founders

Founders

The Talent Institute

The Talent Institute

Cortazu

Cortazu

Booomtag

Booomtag

Strategiefabriek

Strategiefabriek

Nestmanager

Nestmanager

Transpack Packaging

Transpack Packaging

Stone & Tile Company

Stone & Tile Company

Mooie Boules

Mooie Boules

Amberscript

Amberscript

Klup

Klup

Kees de Boekhouder

Kees de Boekhouder

SOPHIA MAE

SOPHIA MAE

Yaya

Yaya

Snappcar

Snappcar

Bridgefund

Bridgefund

Ligo

Ligo

Friesland Campina

Friesland Campina

Decathlon

Decathlon

NU

NU

Want to know if this is for you?

Book a friendly call to explore whether the programme fits your goals, what the first steps look like, and get clarity before joining. No pressure.

Frequently asked questions

How many hours per week will this take?
Does the framework suit outbound, inbound and account-based motions?
What baseline revenue or traffic do I need?
How do the weekly calls work?
What tools or data access must I have before starting?
Can I start with Course only and upgrade later?
When can I begin?