Confused by growth jargon? This wiki breaks down complex concepts into simple, easy-to-understand explanations. Get clear definitions and practical advice to boost your marketing know-how.
Plain English for every acronym
Real-world examples, not theory
From a B2B growth marketer's perspective
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B2B growth can feel like a foreign language when every slide deck shouts LTV:CAC, ABM, PLG, ICP, and a dozen other acronyms before you have even brewed the coffee. After fifteen years translating that jargon into actionable plans for sales, marketing, and product teams, I decided to publish the plain-English explanations I wished I had on day one.
This wiki is the result: a living glossary that strips each term back to its job-to-be-done, adds practical examples, and links out to tools or frameworks that help you apply it. Articles are grouped by topic—demand generation, revenue operations, product-led growth, and so on—so you can dive straight into the area you are mastering without wading through unrelated theory.
My aim is simple. Whether you are an intern drafting your first campaign brief or a specialist moving sideways into growth, you should be able to land here, decode a term in thirty seconds, and return to work wiser and faster. No buzzword bingo, no filler, just the essentials and the context you need to use them confidently.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
Combat burnout and reset priorities with intentional fire breaks.
Achieve deep focus by structuring distraction-free blocks of time.
Enhance focus and reduce fatigue with time-bound work intervals.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Optimise your funnel for better lead flow and conversion efficiency.
A repeatable and scalable system to drive consistent growth.
Break through stagnation with actionable strategies to reignite business growth.
A visual tool for tracking key growth metrics and progress.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
Optimise decisions with scientific A/B testing strategies and tools.
A set of rules enabling software systems to communicate with each other.
Content displayed immediately without scrolling, crucial for grabbing user attention.
Drive user activation with strategies that encourage first-time success.
Allocate ad budgets wisely to maximise returns and cut waste.
Drive traffic and sales with partnerships through affiliate marketing.
Apply Agile methodologies for faster, smarter workflows.
Identify the key moment where users see value and boost engagement.
The process of analysing data to make informed business decisions.
Enhance flexibility and focus with asynchronous work strategies.
Using technology to perform tasks with minimal human intervention.
Increase AOV through upselling, bundling, and personalisation strategies.
Convert leads into paying customers with BOFU tactics and offers.
Build backlinks to boost SEO authority and drive traffic to your site.
Streamline task management by maintaining an organised backlog.
Target your niche strategically to dominate your initial market.
A framework showing the transformation a product or service delivers.
A detailed plan or strategy to achieve specific goals effectively.
Identify and resolve bottlenecks to unlock productivity and accelerate growth.
Reduce bounce rates and enhance site engagement with actionable solutions.
Build flexibility into schedules with strategic buffer time allocation.
A tool to manage customer relationships and streamline sales processes.
Craft CTAs that drive engagement and action across platforms.
Craft compelling case studies to showcase results and win trust.
A structured list of tasks or items to ensure nothing is overlooked.
Save time and enhance productivity with effective Chrome extensions.
Minimise churn by enhancing retention with proven strategies.
A visual representation of user clicks on a webpage to analyse behaviour.
Optimise CTR to improve engagement and drive actionable user responses.
Initial contact with prospects to generate interest in a product/service.
Transform constraints into opportunities to drive smarter decisions and growth.
A platform for creating, managing, and publishing digital content.
Create high-quality content that drives traffic, builds authority, and converts.
Optimise every touchpoint for better conversions across your sales funnel.
Refine your funnel to improve conversion rates and grow revenue effectively.
Write persuasive copy that turns readers into buyers with compelling messaging.
Optimise your ad spending by reducing CPC and increasing campaign ROI.
Lower CPM while boosting ad impressions for better returns.
Reduce CAC while increasing lead and sales efficiency.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Protect your data and systems with essential cybersecurity practices.
Raw information used to make informed decisions and track progress.
A structured approach to evaluating options and choosing the best path.
Focused, uninterrupted time for cognitively demanding tasks.
Leverage proven digital marketing strategies to expand your online presence.
Drive more direct traffic by building audience loyalty and brand recognition.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
A series of emails sent to achieve a specific marketing or sales goal.
Automated email sequences triggered by user actions or milestones.
Design effective email sequences to engage and convert prospects seamlessly.
Craft a strategic exit plan to maximise value and ensure a smooth transition.
A cycle of input, evaluation, and action to improve systems or processes.
Combat burnout and reset priorities with intentional fire breaks.
A diagram that visually maps out a process or workflow.
Achieve deep focus by structuring distraction-free blocks of time.
Optimise your funnel for better lead flow and conversion efficiency.
Automate inbox organisation with custom Gmail filters.
Visualise, prioritise, and track goals with a structured GoalTree approach.
Key factors or tactics that significantly impact a company's growth.
A repeatable and scalable system to drive consistent growth.
Drive rapid growth through innovative, cost-effective strategies.
Identify and activate growth levers to scale your business faster.
A belief that skills and abilities can be developed through effort.
The systems and processes supporting scalable business growth.
Break through stagnation with actionable strategies to reignite business growth.
Master the core principles that sustain and drive long-term growth.
The consistent cadence of tasks and reviews to sustain growth efforts.
A visual tool for tracking key growth metrics and progress.
Build authority and backlinks through strategic guest posting on relevant sites.
Use heatmaps to track user behaviour and optimise your site experience.
Understand and optimise impressions for higher visibility and ROI.
Attract and convert leads with educational, value-driven inbound marketing.
Stay on top of tasks with an efficient and structured issues tracker.
A Japanese term for continuous improvement through small, incremental changes.
Essential measurements used to evaluate performance and growth.
Create a winning keyword plan to dominate search rankings and attract traffic.
Build landing pages that turn visitors into leads with targeted CTAs and design.
Master lead generation techniques to fill your pipeline effectively.
The process of attracting and converting prospects into potential customers.
Create lead magnets that attract high-quality prospects to your business.
Engaging and building relationships with leads to move them through the funnel.
Use leverage across time, technology, and resources to scale smarter.
Increase the value of each customer relationship through targeted strategies.
Move prospects toward conversion with targeted MOFU content and strategies.
Generate high-quality leads with Marketing Qualified Lead frameworks.
Automate workflows and campaigns for increased marketing efficiency.
Objectives and Key Results, a goal-setting framework for aligning teams.
Focus on the key metric that defines success for your business.
The value proposition provided to customers to drive sales.
A qualified lead likely to convert into a customer.
Build and sustain organic traffic through proven strategies like SEO and content.
Launch paid campaigns that deliver scalable, high-ROI results.
The idea that 80% of results come from 20% of efforts or inputs.
Discover what perfectionism is, how it impacts growth professionals, practical steps to manage it, and insights from research to overcome its challenges and achieve balanced success.
Tailoring content or experiences to individual user needs and preferences.
A documented strategy or process for handling specific tasks or challenges.
Enhance focus and reduce fatigue with time-bound work intervals.
Foundational rules or values guiding decision-making and actions.
The B2B Growth Wiki exists to cut through the noise that clutters modern marketing conversations. Every definition is written from the vantage point of a growth leader who has spent over a decade turning strategy into pipeline for service firms, SaaS vendors, and professional-services consultancies. That means you get more than a textbook label—you receive the back-story that explains why a term matters, when it enters the conversation, and where it fits inside a revenue engine.
The structure of each article follows a deliberate pattern. First comes a concise description in everyday language, free of marketing-speak. Next you will find the metric or outcome that validates whether the concept is doing its job; for example, lead-to-opportunity conversion for MQL versus SQL, or net expansion revenue for account-based marketing. Then I lay out common pitfalls observed across dozens of implementations, so you avoid recycled mistakes. Finally, there is a short list of recommended reading and, where relevant, links to tool guides in the companion Toolstack section.
Grouping the articles by theme serves two purposes. It mirrors the way organisations build functions—demand generation, lifecycle nurture, data operations—and it surfaces hidden dependencies, such as how your intent-data strategy should shape scoring rules inside a CRM. This thematic approach also aligns with how search intent clusters, which improves the wiki’s visibility for queries like “what is a growth loop” or “difference between CAC and CPA”. By interlinking related entries I create clear topic clusters that help search engines map authority while giving readers intuitive navigation paths.
Because language evolves, so does the wiki. I review new jargon quarterly, add emerging terms from analyst reports and community forums, and retire buzzwords that have lost practical relevance. Each update cycle checks for overlaps and synonym drift to keep the glossary tight and coherent. If you come across a phrase in the wild that is missing here, drop me a note via the contact form; crowd-sourced reality checks ensure the content stays grounded.
For learners, the greatest obstacle is often context switching: one moment you are deciphering T-shaped funnel models, the next you are debugging UTM taxonomy. The wiki’s internal search and anchor links minimise that friction. You can move from a high-level concept like product-market fit to a tactical element such as North Star metrics in two clicks, preserving focus and speeding up comprehension.
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