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Confused by growth jargon? This wiki breaks down complex concepts into simple, easy-to-understand explanations. Get clear definitions and practical advice to boost your marketing know-how.
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B2B growth can feel like a foreign language when every slide deck shouts LTV:CAC, ABM, PLG, ICP, and a dozen other acronyms before you have even brewed the coffee. After fifteen years translating that jargon into actionable plans for sales, marketing, and product teams, I decided to publish the plain-English explanations I wished I had on day one.
This wiki is the result: a living glossary that strips each term back to its job-to-be-done, adds practical examples, and links out to tools or frameworks that help you apply it. Articles are grouped by topic—demand generation, revenue operations, product-led growth, and so on—so you can dive straight into the area you are mastering without wading through unrelated theory.
My aim is simple. Whether you are an intern drafting your first campaign brief or a specialist moving sideways into growth, you should be able to land here, decode a term in thirty seconds, and return to work wiser and faster. No buzzword bingo, no filler, just the essentials and the context you need to use them confidently.
Optimise every touchpoint for better conversions across your sales funnel.
Master CPM, CPC, CPA for smarter ad spend.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
Key factors or tactics that significantly impact a company's growth.
Identify and activate growth levers to scale your business faster.
Break through stagnation with actionable strategies to reignite business growth.
Enhance flexibility and focus with asynchronous work strategies.
Qualify leads fast with budget-authority-need-timing.
Clear your mind when you're overwhelmed with this exercise.
A tool to manage customer relationships and streamline sales processes.
Craft CTAs that drive engagement and action across platforms.
Optimise CTR to improve engagement and drive actionable user responses.
Transform constraints into opportunities to drive smarter decisions and growth.
Create high-quality content that drives traffic, builds authority, and converts.
Optimise every touchpoint for better conversions across your sales funnel.
Master CPM, CPC, CPA for smarter ad spend.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Focused, uninterrupted time for cognitively demanding tasks.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
Engagement rate shows the share of sessions that stick, not just click. Google Analytics 4 counts a visit as engaged when it lasts longer than 10 seconds, fires a conversion event or views at least two pages, so the metric filters out idle bounces.
Streamline task management by maintaining an organised backlog.
Key factors or tactics that significantly impact a company's growth.
A repeatable and scalable system to drive consistent growth.
Drive rapid growth through innovative, cost-effective strategies.
Identify and activate growth levers to scale your business faster.
Drive rapid growth through innovative, cost-effective strategies.
Stay on top of tasks with an efficient and structured issues tracker.
The systems and processes supporting scalable business growth.
Break through stagnation with actionable strategies to reignite business growth.
A visual tool for tracking key growth metrics and progress.
Use heatmaps to track user behaviour and optimise your site experience.
Attract and convert leads with educational, value-driven inbound marketing.
Master lead generation techniques to fill your pipeline effectively.
The process of attracting and converting prospects into potential customers.
Engaging and building relationships with leads to move them through the funnel.
Increase the value of each customer relationship through targeted strategies.
Generate high-quality leads with Marketing Qualified Lead frameworks.
Automate workflows and campaigns for increased marketing efficiency.
Focus on the key metric that defines success for your business.
Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).
Package clear results, fair pricing and confidence-boosting extras to win B2B deals faster.
Spark conversations via tailored email, call or LinkedIn with prospects who match your ICP.
Harness the power of Search Engine Advertising for fast, measurable growth.
Show simple ads to your ideal buyers so they discover you early.
Identify the vital 20 % and scale it for outsized growth.
The process of ranking tasks or goals by importance and urgency.
Validate your product's value proposition to align with market demands.
Write precise prompts to steer AI tools towards reliable, useful answers.
Research focused on understanding user behaviours, motivations, and needs.
Drive traffic and sales with partnerships through affiliate marketing.
Re-target past visitors with capped, tailored ads to lift conversions.
Boost customer loyalty and reduce churn with effective retention strategies.
Improve rankings and organic visibility with actionable SEO techniques.
Streamline SQL processes to increase conversion rates and close deals faster.
Align goals and secure buy-in with effective stakeholder strategies.
Improve consistency and scalability with well-documented SOPs.
Track campaign performance with clear and precise UTM tagging.
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
