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My current tool stack
Most recent reviews
Spectacle
Multi touch attribution built for SaaS. Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.
Zapier
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
WordPress
Open source CMS with huge plugin choice, ideal when you need flexibility and can manage updates and performance.
n8n
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Demand generation tools
Surfe
Turns LinkedIn into your CRM interface, find and enrich contacts, then push leads and messages to HubSpot, Salesforce or Pipedrive without copy pasting.
Lusha
Data provider for emails and numbers, handy for filling gaps in prospect lists before sequencing.
Taplio
LinkedIn toolkit for ideas, scheduling and analytics, handy for consistent posting with a clean workflow.
Kanbox
Simple storage and sharing tool for files and notes, best for small teams that want basic organisation.
Mailshake
Simple cold email tool with sequences and tracking, good for lean outbound motions.
Spectacle
Multi touch attribution built for SaaS. Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.
SEMrush
SEO suite for keyword research, audits and content planning, useful for ongoing search work.
SurferSEO
SEO writing tool that suggests terms and structure to help pages rank while keeping copy readable.
Marketing funnel tools
Thinkific
Course platform focused on clean student experience with solid tools for lessons and certificates.
Spectacle
Multi touch attribution built for SaaS. Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.
Fireflies.ai
AI note taker that records meetings, creates notes and pushes them to the CRM so follow up is clear.
MacWhisper
On device transcription for audio and video, quick and private, useful for notes and content.
Sales tools
DocuSign
E signature platform with robust templates and audit trails, trusted for closing deals cleanly and quickly.
Dropbox Sign
Lightweight e signature tool with easy templates and clean UX, good for small teams that need fast signatures.
Salesforce
Enterprise CRM with deep customisation and ecosystem, powerful but requires clear design and governance.
Lemcal
Clean scheduling tool with branded pages and smart availability, good for teams that want polish and control.
Keap
Small business CRM with email automation and invoicing, good when you want sales and marketing in one light tool.
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Folk
Simple CRM for relationships and outreach lists, useful for partnerships and light sales without heavy setup.
Justuno
On site promotions and forms that help capture leads and run offers with targeting and design control.
PandaDoc
Proposal and document tool with templates, pricing tables and e signature that speeds closing.
Cal.com
Open scheduling tool with routing rules and brand control, useful when you want flexible booking that plays nicely with your stack.
Monday.com
Work OS with boards, automations and dashboards, flexible for marketing and ops when configured with restraint.
Pipedrive
Sales focused CRM with clean pipelines and activity tracking, ideal for small teams that value speed.
HubSpot
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Calendly
Well known meeting scheduler with simple routing and reminders that reduce no shows and make booking easy for buyers.
Strategy & decision-making tools
OmniConvert
CRO platform with A B testing, surveys and personalisation, helpful for websites with steady traffic.
VWO
Experimentation platform with testing, heatmaps and rollout tools, good for structured CRO at B2B scale.
Operations tools
Trainual
Training and SOP platform that organises processes, roles and checklists so teams learn consistently.
Coda
Document platform that blends text, tables and automation, great for playbooks, calculators and living specs in one place.
Slack
Team chat that speeds collaboration when channels, notifications and etiquette are set with care.
Zapier
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Trello
Kanban boards for projects and tasks, easy to start and share, best for light workflows.
Process Street
Process tool for repeatable checklists with form fields and automations, good for onboarding and QA.
Notion
All in one workspace for docs, wikis and lightweight databases, ideal for playbooks and knowledge.
Pipedream
Integration platform that runs code and workflows, great for custom automations beyond no code limits.
Google Workspace
Productivity suite for mail, docs and storage, easy admin and sharing that suits most B2B teams.
Freedom
App and site blocker that helps protect focus time by pausing the noise across devices.
ClickUp
All in one project and doc tool with tasks, docs and dashboards, powerful yet noisy if over configured, best with a clear setup.
Asana
Project management that keeps work clear with boards, timelines and templates, good for campaign planning and cross team coordination.
Automation tools
n8n
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Make
Visual automation platform that connects tools and moves data with control and scheduling.
Zapier
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Pipedream
Integration platform that runs code and workflows, great for custom automations beyond no code limits.
AI tools
Claude
AI assistant strong at long form writing and thoughtful analysis, good for working with long documents and sensitive data.
Perplexity
AI search that cites sources, useful for fast research and content prep with links to verify.
Notebook LM
AI research tool that indexes your sources and answers from them, useful for briefs and prep.
ChatGPT
AI assistant that helps with research, outlines and rewrites, useful for speed and quality when paired with clear prompts and checks.
Productivity tools
Spectacle
Multi touch attribution built for SaaS. Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.
SaneBox
Email assistant that filters noise and adds reminders so important mail surfaces when needed.
Todoist
Personal task app with quick capture, filters and calm design, great for managing work and habits.
Inbox When Ready
Email extension that hides your inbox by default so you can send and search without getting pulled into new mail.
Freedom
App and site blocker that helps protect focus time by pausing the noise across devices.
B2B growth studio
Solid growth for B2Bs in 90 days
Small improvements across your customer journey add up to 214% growth. Based on 15 years in growth, I execute fast on the root causes holding back growth.
