An opinionated guide to the growth stack. After 15 years testing hundreds of tools across acquisition, activation, retention, and monetisation, I've distilled what actually works. Each recommendation includes context on when to use it, common pitfalls to avoid, and how it integrates into your broader growth infrastructure.
Quo (formerly OpenPhone) is a cloud-based phone system that brings calls, texts, and contacts into one platform. It integrates with HubSpot and Salesforce so every conversation is logged automatically without manual data entry.
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19
per month
Awesome Screenshot is a screen capture and recording tool that lets you annotate screenshots, record screen videos with webcam overlay, and share visual feedback through instant cloud hosting.
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6
per month
Close is a CRM built specifically for sales teams who live on the phone. Calling, email, and SMS are built directly into the platform so reps can work deals without switching between tools.
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49
per month
Outgrow creates calculators, quizzes, and assessments to engage visitors, capture leads, and personalise recommendations on websites.
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22
per month
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Zoominfo provides comprehensive B2B contact and company data with advanced search, intent signals, and native CRM integration for enterprise sales.
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950
per month
E-commerce platform for selling digital products simple store setup for creators selling courses, ebooks, or downloads without complex platforms.
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per month
Reply.io combines email, LinkedIn, calls, and WhatsApp into multichannel outreach sequences with AI-powered assistance and team analytics.
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59
per month
Manychat builds chatbots for Instagram, WhatsApp, and Facebook Messenger to automate customer conversations, capture leads, and drive sales.
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15
per month
Gorgias centralises customer support for e-commerce with Shopify integration, macros for common questions, and revenue-tracking analytics.
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10
per month
Customer support with ticketing and automation solid for teams needing organised support without enterprise complexity.
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Freshchat provides live chat, chatbots, and customer messaging across web, mobile, and social channels for support and sales teams.
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23
per month
Freshcaller provides cloud phone system with call routing, IVR, and call management integrated with Freshworks support and CRM tools.
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15
per month
Freelance marketplace for quick creative work excellent for one-off tasks like design, video editing, or content when you need affordable help fast.
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Dealfront identifies companies visiting your website, combines with intent data, and enriches with company details for B2B sales prospecting.
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99
per month
Contentsquare analyses digital experience with AI-powered insights, heatmaps, and session recordings to identify friction points in user journeys.
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49
per month
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Google Sheets is a cloud-based spreadsheet tool for data analysis, collaboration, and automation. It's free, works in your browser, and integrates with the entire Google Workspace ecosystem.
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15
per month
Surfe syncs LinkedIn profiles directly into your CRM with one click, capturing contact details, notes, and activities without manual data entry.
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29
per month
Training platform that organises SOPs, processes, and role documentation so teams know what to do and how to do it great for scaling companies.
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249
per month
Lusha provides instant B2B contact enrichment with email and mobile numbers via browser extension and bulk lookup for sales prospecting.
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29.9
per month
Aircall provides cloud phone system with CRM integrations, call routing, and analytics for sales and support teams working remotely.
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40
per month
AI assistant for long-form writing and analysis better than ChatGPT for research, strategic docs, and working with uploaded files.
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20
per month
Teachable hosts online courses with student management, payment processing, and basic marketing tools for educators monetising expertise.
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39
per month
Kajabi builds complete online course businesses with course hosting, website, email marketing, and sales funnels in one platform.
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89
per month
DocuSign provides electronic signature, contract management, and workflow automation with legal validity and extensive integrations for enterprises.
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14
per month
Dropbox Sign provides electronic signatures with simple workflows, templates, and team features integrated with Dropbox for straightforward signing needs.
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17.5
per month
Enterprise CRM with deep customisation and ecosystem, powerful but requires clear design and governance.
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25
per month
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
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24
per month
Taplio provides LinkedIn content scheduling, analytics, and engagement features with AI-powered post ideas for building personal brands.
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39
per month
Thinkific hosts online courses with extensive customisation, marketing tools, and student community features for growing course businesses.
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45
per month
Kanbox automates contract and document signature workflows with routing, approvals, and integrations built for European B2B companies.
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25
per month
Mailshake automates cold email and social outreach with simple sequencing, deliverability monitoring, and team collaboration for B2B sales.
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29
per month
Document platform that combines text, tables, and automation like Notion but with stronger formulas and buttons for interactive playbooks.
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12
per month
Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.
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0
per month
Online whiteboard for mapping ideas, journeys, and plans excellent for async workshops and brainstorms when teams can't gather in person.
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8
per month
Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.
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100
per month
Team messaging that speeds collaboration when used well but can create notification chaos works best with clear channel structure and etiquette.
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4.13
per month
Apollo combines a B2B contact database with email sequencing and tracking in one platform for outbound sales teams.
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59
per month
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
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4.13
per month
Lemcal provides instant meeting scheduling optimised for speed with one-click booking, availability pools, and sales-focused features.
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9
per month
Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.
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99
per month
SEMrush is an all-in-one SEO platform covering keyword research, competitor analysis, backlink tracking, and content optimisation for organic growth.
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140
per month
Unbounce creates landing pages with drag-and-drop building, A/B testing, and dynamic text replacement optimised for paid advertising conversion.
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79
per month
Leadpages builds landing pages, pop-ups, and alert bars quickly with templates and basic A/B testing for lead generation campaigns.
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49
per month
Instapage builds post-click landing pages with A/B testing, personalisation, and collaboration features for paid advertising campaigns.
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99
per month
Small business CRM with email automation and invoicing, good when you want sales and marketing in one light tool.
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299
per month
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Simple CRM for relationships and outreach lists, useful for partnerships and light sales without heavy setup.
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25
per month
Justuno captures email addresses and reduces abandonment through pop-ups, banners, and exit-intent offers with advanced targeting and testing.
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39
per month
PandaDoc creates proposals, quotes, and contracts with content libraries, e-signature, and payment collection for sales teams.
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35
per month
Email and automation aimed at ecommerce, can work for simple B2B funnels that need easy flows and segmentation.
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39
per month
Brevo provides email marketing, SMS campaigns, and marketing automation with transactional email capabilities for growing businesses.
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7
per month
Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.
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61
per month
SurferSEO analyses top-ranking content to provide data-driven recommendations for on-page optimisation and content structure for target keywords.
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99
per month
Fireflies.ai transcribes meetings, extracts action items, and syncs notes to CRM with searchable meeting library for team collaboration.
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18
per month
Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.
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0
per month
Cal.com provides meeting scheduling with calendar sync, booking pages, and workflow automation, available open-source or hosted for teams.
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15
per month
AI search with citations faster than manual research and more reliable than ChatGPT alone, excellent for content prep and quick fact-checking.
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20
per month
On-device transcription for audio and video quick, private, and accurate for meeting notes and content without sending files to cloud services.
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4
per month
AI research tool indexing your sources excellent for briefing documents, analysing uploads, and getting answers from materials you provide.
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0
per month
OmniConvert combines A/B testing, personalisation, and customer surveys to optimise conversion rates for e-commerce and SaaS companies.
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410
per month
Email assistant that filters noise and adds reminders so important mail surfaces when needed.
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7
per month
Consent manager that helps control tracking based on user choice, easy to add with tag manager and clear banners.
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7
per month
Squarespace builds complete websites with beautiful templates, hosting, and e-commerce features for creators, small businesses, and portfolios.
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15
per month
WordPress powers websites through open-source software with thousands of themes and plugins, offering ultimate flexibility for any web project.
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9
per month
Microsoft Clarity provides free session recordings, heatmaps, and user behaviour analytics without traffic limits or time restrictions.
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0
per month
VWO provides A/B testing, personalisation, and behaviour analytics to optimise website conversion rates through data-driven experimentation.
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393
per month
Klaviyo provides email and SMS marketing built specifically for e-commerce with deep Shopify integration and revenue attribution.
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45
per month
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
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20
per month
Webflow builds custom websites visually without code, offering designer control, CMS capabilities, and hosting for professional web projects.
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18
per month
Straightforward kanban boards for visual task management easy to start, easy to share, best for light workflows that don't need heavy structure.
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5
per month
Personal task app with quick capture, filters and calm design, great for managing work and habits.
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5
per month
Work OS with boards, automations and dashboards, flexible for marketing and ops when configured with restraint.
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12
per month
Leadinfo identifies companies visiting your website, shows which pages they viewed, and enriches with contact details for sales prospecting.
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99
per month
Workflow tool that turns SOPs into interactive checklists with forms and automation excellent for repeatable processes that need consistency.
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1000
per month
Sales focused CRM with clean pipelines and activity tracking, ideal for small teams that value speed.
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24
per month
Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.
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12
per month
Code-friendly automation running Node.js workflows excellent when you need custom logic, API integrations, or automations that Zapier can't handle.
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45
per month
Mailchimp provides email marketing with automation, landing pages, and basic CRM features designed for small businesses and beginners.
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19
per month
Screen recording for quick updates and walkthroughs faster than meetings, clearer than text, excellent for async teams and client communication.
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15
per month
Lemlist is a cold email platform with advanced personalisation, warm-up features, and deliverability tools for B2B outbound campaigns.
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39
per month
Email extension that hides your inbox by default so you can send and search without getting pulled into new mail.
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4
per month
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
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45
per month
Password manager storing credentials securely with team sharing and policies essential for security hygiene when teams share logins responsibly.
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4
per month
Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.
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15
per month
Productivity suite combining email, docs, and storage familiar, reliable, and straightforward for teams who want tools that just work without fuss.
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6
per month
Hotjar captures user behaviour through heatmaps, session recordings, and feedback polls to understand how visitors use your website.
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39
per month
App and site blocker that helps protect focus time by pausing the noise across devices.
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3
per month
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
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0
per month
Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.
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59
per month
AI assistant for research, outlines, and drafts fast when prompted clearly, excellent for speed and idea generation in daily marketing work.
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20
per month
All-in-one work platform that combines tasks, docs, and dashboards powerful for teams who want everything centralised but be ready for complexity.
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10
per month
Calendly automates meeting scheduling with availability sync, booking pages, payment collection, and workflow integrations for professionals.
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12
per month
Task management that balances structure with usability, popular with marketing teams who need clean boards and timelines without complexity.
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11
per month
ActiveCampaign combines email marketing, CRM, and marketing automation with sophisticated workflows and lead scoring for B2B companies.
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15
per month
Flexible tables meet databases, great for content calendars, asset libraries and light workflows that need structure and simple automation.
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24
per month