B2B Growth toolstack

The software I rely on, grouped by job to be done, with clear notes on when to use it and how to unlock value fast.

Toolstack illustration working smarter

My personal toolstack

Webflow

WebflowWebflow

Build pixel-perfect websites that scale with marketing goals—no developer needed for iterations or updates.

Lemlist

LemlistLemlist

Send emails with dynamic images, videos or personalised lines to boost reply rates in cold campaigns.

VWO

VWOVWO

Run experiments, personalise experiences and improve UX across your website without relying on devs.

Hotjar

HotjarHotjar

See heatmaps, recordings and survey feedback to spot where visitors drop off and how to improve UX.

LastPass

LastPassLastPass

Store and share passwords securely across tools, accounts and freelancers without compromising access.

Thinkific

ThinkificThinkific

Turn your knowledge into revenue with a platform that handles hosting, payments and course delivery.

Fireflies.ai

Fireflies.aiFireflies.ai

Record meetings, auto-transcribe, tag key insights and build a content idea vault directly from your sales calls.

MacWhisper

MacWhisperMacWhisper

Transcribe audio and video files quickly and privately on your Mac with Whisper-powered accuracy.

Notebook LM

Notebook LMNotebook LM

Upload docs and sources, ask questions and summarise key info with an AI that understands your material.

Zapier

ZapierZapier

Connect your apps, automate repetitive tasks and create custom workflows to save hours every week.

Leadinfo

LeadinfoLeadinfo

Uncover anonymous traffic, enrich lead profiles and sync data into your CRM automatically.

Loom

LoomLoom

Record walkthroughs, reviews or short pitches in minutes to clarify ideas or speed up team feedback.

Inbox When Ready

Inbox When ReadyInbox When Ready

Hide your inbox by default, stop checking on autopilot and get deep work done before email takes over.

HubSpot

HubSpotHubSpot

Attract, capture and convert leads with connected tools for content, forms, workflows and reporting.

Google Sheets

Google SheetsGoogle Sheets

Use real-time collaboration, formulas and integrations to manage campaign budgets, UTM links or content calendars.

Google Calendar

Google CalendarGoogle Calendar

Coordinate meetings, track deadlines and connect scheduling across your team and tools.

Google Workspace

Google WorkspaceGoogle Workspace

Docs, Sheets, Slides and Drive all in one place to collaborate, plan and deliver campaigns remotely.

Figma

FigmaFigma

Work faster with designers, build mockups or content layouts together and streamline asset feedback in real time.

Freedom

FreedomFreedom

Block social sites, inboxes or apps that derail your focus and protect your deep work time during campaign planning.

Google Analytics

Google AnalyticsGoogle Analytics

Track visitor activity, see what drives conversions, and tie content to results with GA4's event-based insights.

ChatGPT

ChatGPTChatGPT

Speed up your writing, improve outlines, and turn loose thoughts into sharp LinkedIn posts, pages or briefs.

Tools

Taplio

TaplioTaplio

Generate post ideas, schedule consistently and analyse what performs best with a full LinkedIn toolkit.

Thinkific

ThinkificThinkific

Turn your knowledge into revenue with a platform that handles hosting, payments and course delivery.

Kanbox

KanboxKanbox

Organise marketing assets in boards, not folders—perfect for campaign visuals, swipe files and copy decks.

Mailshake

MailshakeMailshake

Send cold emails, follow up automatically and track replies from one clean interface built for sales reps.

Coda

CodaCoda

Combine docs, data and automations to build your own lightweight CRM, planner or growth dashboard.

Google Tag Manager

Google Tag ManagerGoogle Tag Manager

Add, remove and manage scripts across your site without editing code—ideal for marketers running fast tests.

Miro

MiroMiro

Map out campaigns, brainstorm content or build flows together in real-time with sticky notes and templates.

Customer.io

Customer.ioCustomer.io

Send behaviour-driven messages across email, push and SMS with logic tailored to your B2B funnel.

Adobe Marketo

Adobe MarketoAdobe Marketo

Manage complex customer journeys with robust lead scoring, personalisation, and full-funnel attribution built for scale.

Eloqua

EloquaEloqua

Nurture leads at scale with advanced campaign logic, deep CRM integrations and reporting for global teams.

Slack

SlackSlack

Coordinate launches, share updates and keep cross-functional teams aligned with fast, threaded messaging.

Apollo

ApolloApollo

Find leads, enrich contacts and launch outbound campaigns from a single platform built for B2B sales teams.

Make

MakeMake

Connect tools, set conditions and automate your marketing workflows without writing a line of code.

Lemcal

LemcalLemcal

Book meetings directly from cold emails with smart calendar embeds that match your outbound rhythm.

Spectacle

SpectacleSpectacle

Write your talk track in markdown and let Spectacle generate slick, branded decks ready for meetings or demos.

SEMrush

SEMrushSEMrush

Do keyword research, analyse competitors and optimise your pages with one of the most trusted growth tools.

Unbounce

UnbounceUnbounce

Launch fast, test variations and improve conversions with AI copy tools and smart traffic routing.

ManyChat

ManyChatManyChat

Automate Facebook, WhatsApp and Instagram messages to qualify leads and increase conversions.

Leadpages

LeadpagesLeadpages

Quickly spin up lead capture pages with proven templates, popups and integrations that drive action.

Instapage

InstapageInstapage

Design, test and publish high-converting B2B landing pages with built-in A/B testing and analytics.

Gmail

GmailGmail

Stay organised, sync with your CRM, and streamline communication with the most widely used email platform.

Keap

KeapKeap

Automate follow-ups, send segmented campaigns and stay on top of pipeline with simple built-in workflows.

Folk

FolkFolk

Manage warm leads, collaborators and outreach in one smart interface that adapts to your B2B workflows.

Justuno

JustunoJustuno

Use banners, spin-to-win and targeting rules to turn more of your traffic into qualified leads.

PandaDoc

PandaDocPandaDoc

Create, send and track proposals with templates, eSignatures and CRM integrations that close deals faster.

Drip

DripDrip

Email and SMS flows built for DTC brands with deep segmentation and revenue attribution baked in.

Brevo

BrevoBrevo

Send smarter emails, track results and automate your customer communication without enterprise bloat or pricing.

Amplitude

AmplitudeAmplitude

Understand user behaviour, optimise funnels and run experiments with analytics that connect product to revenue.

SurferSEO

SurferSEOSurferSEO

Plan, write and optimise content using data from top-ranking pages and built-in SEO scoring tools.

Fireflies.ai

Fireflies.aiFireflies.ai

Record meetings, auto-transcribe, tag key insights and build a content idea vault directly from your sales calls.

Looker Studio

Looker StudioLooker Studio

Visualise performance with drag-and-drop dashboards that sync with Sheets, GA, HubSpot and more.

Cal.com

Cal.comCal.com

Customise your booking experience, embed across workflows and stay in control of your calendar with open-source flexibility.

Perplexity

PerplexityPerplexity

Get cited answers, summaries and follow-ups from trusted sources with a search assistant built for clarity.

MacWhisper

MacWhisperMacWhisper

Transcribe audio and video files quickly and privately on your Mac with Whisper-powered accuracy.

Notebook LM

Notebook LMNotebook LM

Upload docs and sources, ask questions and summarise key info with an AI that understands your material.

OmniConvert

OmniConvertOmniConvert

Run AB tests, segment traffic and gather voice-of-customer insights to improve conversion and retention.

SaneBox

SaneBoxSaneBox

Filter out noise, prioritise important messages and regain control of your inbox without switching tools.

Cookiebot

CookiebotCookiebot

Automatically detect, manage and document cookies on your website to stay compliant with GDPR and other laws.

Squarespace

SquarespaceSquarespace

Launch clean, mobile-first websites with drag-and-drop tools and templates optimised for visual appeal.

WordPress

WordPressWordPress

Publish fast, customise freely and integrate with nearly any tool to power your B2B site or blog.

Microsoft Clarity

Microsoft ClarityMicrosoft Clarity

See how visitors browse your site, spot drop-offs and debug UX—all without slowing down your pages.

Metorik

MetorikMetorik

Get powerful dashboards, segmentation and real-time reports for your WooCommerce or Shopify store.

LoyaltyLion

LoyaltyLionLoyaltyLion

Launch custom rewards and referral programs that boost repeat purchases for your ecommerce brand.

VWO

VWOVWO

Run experiments, personalise experiences and improve UX across your website without relying on devs.

Klaviyo

KlaviyoKlaviyo

Segment by behaviour, personalise flows and drive revenue with owned channels you fully control.

Typeform

TypeformTypeform

Collect insights, qualify leads and run surveys with interactive forms that feel personal and human.

Zapier

ZapierZapier

Connect your apps, automate repetitive tasks and create custom workflows to save hours every week.

Webflow

WebflowWebflow

Build pixel-perfect websites that scale with marketing goals—no developer needed for iterations or updates.

Trello

TrelloTrello

Use visual boards to plan content, assign tasks and keep campaigns on track with drag-and-drop simplicity.

Toggl

TogglToggl

Track your time, bill clients accurately and see where your day actually goes with simple one-click timers.

Todoist

TodoistTodoist

Organise tasks, plan your week and track progress with a to-do app that fits inside your workday.

Monday

MondayMonday

Manage projects, track requests and build dashboards that align everyone from strategy to delivery.

Leadinfo

LeadinfoLeadinfo

Uncover anonymous traffic, enrich lead profiles and sync data into your CRM automatically.

Process Street

Process StreetProcess Street

Systemise your workflows, train your team and ensure consistency with powerful, no-code process docs.

Pipedrive

PipedrivePipedrive

Visualise deals, set up automations and keep your pipeline moving with a CRM built for B2B sales teams.

Notion

NotionNotion

Run your entire content process—ideas, calendars, briefs and SOPs—from one flexible workspace.

Pipedream

PipedreamPipedream

Connect APIs and automate across tools with event-driven workflows that scale from quick tests to full systems.

Mailchimp

MailchimpMailchimp

Design, automate and send email campaigns with templates and audience insights built for simplicity.

Loom

LoomLoom

Record walkthroughs, reviews or short pitches in minutes to clarify ideas or speed up team feedback.

Lemlist

LemlistLemlist

Send emails with dynamic images, videos or personalised lines to boost reply rates in cold campaigns.

Inbox When Ready

Inbox When ReadyInbox When Ready

Hide your inbox by default, stop checking on autopilot and get deep work done before email takes over.

HubSpot

HubSpotHubSpot

Attract, capture and convert leads with connected tools for content, forms, workflows and reporting.

LastPass

LastPassLastPass

Store and share passwords securely across tools, accounts and freelancers without compromising access.

Figma

FigmaFigma

Work faster with designers, build mockups or content layouts together and streamline asset feedback in real time.

Google Workspace

Google WorkspaceGoogle Workspace

Docs, Sheets, Slides and Drive all in one place to collaborate, plan and deliver campaigns remotely.

Hotjar

HotjarHotjar

See heatmaps, recordings and survey feedback to spot where visitors drop off and how to improve UX.

Google Sheets

Google SheetsGoogle Sheets

Use real-time collaboration, formulas and integrations to manage campaign budgets, UTM links or content calendars.

Google Calendar

Google CalendarGoogle Calendar

Coordinate meetings, track deadlines and connect scheduling across your team and tools.

Freedom

FreedomFreedom

Block social sites, inboxes or apps that derail your focus and protect your deep work time during campaign planning.

Google Analytics

Google AnalyticsGoogle Analytics

Track visitor activity, see what drives conversions, and tie content to results with GA4's event-based insights.

Databox

DataboxDatabox

Pull metrics from HubSpot, GA, LinkedIn and more to monitor marketing performance without spreadsheets.

ChatGPT

ChatGPTChatGPT

Speed up your writing, improve outlines, and turn loose thoughts into sharp LinkedIn posts, pages or briefs.

ClickUp

ClickUpClickUp

Manage OKRs, campaigns and content production in a highly customisable platform with docs, timelines and boards.

Calendly

CalendlyCalendly

Book meetings without back-and-forth, connect to your CRM and route prospects to the right rep instantly.

Asana

AsanaAsana

Plan launches, assign tasks and track campaign delivery with one of the most widely adopted PM tools in the space.

ActiveCampaign

ActiveCampaignActiveCampaign

Build smarter email journeys, automate follow-ups and align your sales and marketing around pipeline-driving campaigns.

Airtable

AirtableAirtable

Turn spreadsheets into powerful content calendars, campaign trackers and marketing ops dashboards with minimal setup.

Double B2B revenue, not the workload

Small, strategic changes in customer journey let revenue explode. Implement practical playbooks so you grow as a marketer, and your management sees results. Everyone’s happy.