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The software I rely on, grouped by job to be done, with clear notes on when to use it and how to unlock value fast.
Build pixel-perfect websites that scale with marketing goals—no developer needed for iterations or updates.
Send emails with dynamic images, videos or personalised lines to boost reply rates in cold campaigns.
Run experiments, personalise experiences and improve UX across your website without relying on devs.
See heatmaps, recordings and survey feedback to spot where visitors drop off and how to improve UX.
Store and share passwords securely across tools, accounts and freelancers without compromising access.
Turn your knowledge into revenue with a platform that handles hosting, payments and course delivery.
Record meetings, auto-transcribe, tag key insights and build a content idea vault directly from your sales calls.
Transcribe audio and video files quickly and privately on your Mac with Whisper-powered accuracy.
Upload docs and sources, ask questions and summarise key info with an AI that understands your material.
Connect your apps, automate repetitive tasks and create custom workflows to save hours every week.
Uncover anonymous traffic, enrich lead profiles and sync data into your CRM automatically.
Record walkthroughs, reviews or short pitches in minutes to clarify ideas or speed up team feedback.
Hide your inbox by default, stop checking on autopilot and get deep work done before email takes over.
Attract, capture and convert leads with connected tools for content, forms, workflows and reporting.
Use real-time collaboration, formulas and integrations to manage campaign budgets, UTM links or content calendars.
Coordinate meetings, track deadlines and connect scheduling across your team and tools.
Docs, Sheets, Slides and Drive all in one place to collaborate, plan and deliver campaigns remotely.
Work faster with designers, build mockups or content layouts together and streamline asset feedback in real time.
Block social sites, inboxes or apps that derail your focus and protect your deep work time during campaign planning.
Track visitor activity, see what drives conversions, and tie content to results with GA4's event-based insights.
Speed up your writing, improve outlines, and turn loose thoughts into sharp LinkedIn posts, pages or briefs.
Generate post ideas, schedule consistently and analyse what performs best with a full LinkedIn toolkit.
Turn your knowledge into revenue with a platform that handles hosting, payments and course delivery.
Organise marketing assets in boards, not folders—perfect for campaign visuals, swipe files and copy decks.
Send cold emails, follow up automatically and track replies from one clean interface built for sales reps.
Combine docs, data and automations to build your own lightweight CRM, planner or growth dashboard.
Add, remove and manage scripts across your site without editing code—ideal for marketers running fast tests.
Map out campaigns, brainstorm content or build flows together in real-time with sticky notes and templates.
Send behaviour-driven messages across email, push and SMS with logic tailored to your B2B funnel.
Manage complex customer journeys with robust lead scoring, personalisation, and full-funnel attribution built for scale.
Nurture leads at scale with advanced campaign logic, deep CRM integrations and reporting for global teams.
Coordinate launches, share updates and keep cross-functional teams aligned with fast, threaded messaging.
Find leads, enrich contacts and launch outbound campaigns from a single platform built for B2B sales teams.
Connect tools, set conditions and automate your marketing workflows without writing a line of code.
Book meetings directly from cold emails with smart calendar embeds that match your outbound rhythm.
Write your talk track in markdown and let Spectacle generate slick, branded decks ready for meetings or demos.
Do keyword research, analyse competitors and optimise your pages with one of the most trusted growth tools.
Launch fast, test variations and improve conversions with AI copy tools and smart traffic routing.
Automate Facebook, WhatsApp and Instagram messages to qualify leads and increase conversions.
Quickly spin up lead capture pages with proven templates, popups and integrations that drive action.
Design, test and publish high-converting B2B landing pages with built-in A/B testing and analytics.
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Stay organised, sync with your CRM, and streamline communication with the most widely used email platform.
Automate follow-ups, send segmented campaigns and stay on top of pipeline with simple built-in workflows.
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Manage warm leads, collaborators and outreach in one smart interface that adapts to your B2B workflows.
Use banners, spin-to-win and targeting rules to turn more of your traffic into qualified leads.
Create, send and track proposals with templates, eSignatures and CRM integrations that close deals faster.
Email and SMS flows built for DTC brands with deep segmentation and revenue attribution baked in.
Send smarter emails, track results and automate your customer communication without enterprise bloat or pricing.
Understand user behaviour, optimise funnels and run experiments with analytics that connect product to revenue.
Plan, write and optimise content using data from top-ranking pages and built-in SEO scoring tools.
Record meetings, auto-transcribe, tag key insights and build a content idea vault directly from your sales calls.
Visualise performance with drag-and-drop dashboards that sync with Sheets, GA, HubSpot and more.
Customise your booking experience, embed across workflows and stay in control of your calendar with open-source flexibility.
Get cited answers, summaries and follow-ups from trusted sources with a search assistant built for clarity.
Transcribe audio and video files quickly and privately on your Mac with Whisper-powered accuracy.
Upload docs and sources, ask questions and summarise key info with an AI that understands your material.
Run AB tests, segment traffic and gather voice-of-customer insights to improve conversion and retention.
Filter out noise, prioritise important messages and regain control of your inbox without switching tools.
Automatically detect, manage and document cookies on your website to stay compliant with GDPR and other laws.
Launch clean, mobile-first websites with drag-and-drop tools and templates optimised for visual appeal.
Publish fast, customise freely and integrate with nearly any tool to power your B2B site or blog.
See how visitors browse your site, spot drop-offs and debug UX—all without slowing down your pages.
Get powerful dashboards, segmentation and real-time reports for your WooCommerce or Shopify store.
Launch custom rewards and referral programs that boost repeat purchases for your ecommerce brand.
Run experiments, personalise experiences and improve UX across your website without relying on devs.
Segment by behaviour, personalise flows and drive revenue with owned channels you fully control.
Collect insights, qualify leads and run surveys with interactive forms that feel personal and human.
Connect your apps, automate repetitive tasks and create custom workflows to save hours every week.
Build pixel-perfect websites that scale with marketing goals—no developer needed for iterations or updates.
Use visual boards to plan content, assign tasks and keep campaigns on track with drag-and-drop simplicity.
Track your time, bill clients accurately and see where your day actually goes with simple one-click timers.
Organise tasks, plan your week and track progress with a to-do app that fits inside your workday.
Manage projects, track requests and build dashboards that align everyone from strategy to delivery.
Uncover anonymous traffic, enrich lead profiles and sync data into your CRM automatically.
Systemise your workflows, train your team and ensure consistency with powerful, no-code process docs.
Visualise deals, set up automations and keep your pipeline moving with a CRM built for B2B sales teams.
Run your entire content process—ideas, calendars, briefs and SOPs—from one flexible workspace.
Connect APIs and automate across tools with event-driven workflows that scale from quick tests to full systems.
Design, automate and send email campaigns with templates and audience insights built for simplicity.
Record walkthroughs, reviews or short pitches in minutes to clarify ideas or speed up team feedback.
Send emails with dynamic images, videos or personalised lines to boost reply rates in cold campaigns.
Hide your inbox by default, stop checking on autopilot and get deep work done before email takes over.
Attract, capture and convert leads with connected tools for content, forms, workflows and reporting.
Store and share passwords securely across tools, accounts and freelancers without compromising access.
Work faster with designers, build mockups or content layouts together and streamline asset feedback in real time.
Docs, Sheets, Slides and Drive all in one place to collaborate, plan and deliver campaigns remotely.
See heatmaps, recordings and survey feedback to spot where visitors drop off and how to improve UX.
Use real-time collaboration, formulas and integrations to manage campaign budgets, UTM links or content calendars.
Coordinate meetings, track deadlines and connect scheduling across your team and tools.
Block social sites, inboxes or apps that derail your focus and protect your deep work time during campaign planning.
Track visitor activity, see what drives conversions, and tie content to results with GA4's event-based insights.
Pull metrics from HubSpot, GA, LinkedIn and more to monitor marketing performance without spreadsheets.
Speed up your writing, improve outlines, and turn loose thoughts into sharp LinkedIn posts, pages or briefs.
Manage OKRs, campaigns and content production in a highly customisable platform with docs, timelines and boards.
Book meetings without back-and-forth, connect to your CRM and route prospects to the right rep instantly.
Plan launches, assign tasks and track campaign delivery with one of the most widely adopted PM tools in the space.
Build smarter email journeys, automate follow-ups and align your sales and marketing around pipeline-driving campaigns.
Turn spreadsheets into powerful content calendars, campaign trackers and marketing ops dashboards with minimal setup.
Small, strategic changes in customer journey let revenue explode. Implement practical playbooks so you grow as a marketer, and your management sees results. Everyone’s happy.
