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Stand-alone articles and guide chapters sharing what worked, what failed, and why across my own experiments.
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I have spent fifteen years growing my own B2B services firms and fixing growth problems for clients. Along the way I kept a running diary of what worked, what flopped, and why. This blog is that diary made public.
Every post turns a real lesson—good or bad—into clear steps you can copy or avoid. If a test blew up, I explain the warning signs; if a tweak unlocked revenue, I show exactly what changed. The aim is simple: you move faster by learning from my scars instead of collecting your own.
Dip into any topic that fits your current challenge, put the advice to work, and let me know what you discover. Shared lessons help us all grow further, faster.
Your profile is your homepage. This chapter walks you through a proven checklist to turn your LinkedIn into a lead-generating asset: clear headline, sharp pitch, strong CTAs and trust signals. Fix this before you post anything.
If no one sees it, all the effort was for nothing. Publishing great content is only half the job. The other half is getting that content seen by the right people at the right time.
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Consistency beats intensity in content marketing. This chapter shows you how to structure a weekly calendar using themes, templates and a repeatable rhythm. You’ll get tools and examples to help you publish without stress or burnout.
Learn how to build a strategy that attracts the right audience and drives consistent inbound leads. This chapter covers audience targeting, platform choice and aligning content to awareness stages. It’s the essential first step to making content convert.
Learn how to grow your content system step by step: increase frequency, expand topics, layer in new personas and only then add new channels. This guide shows you how to scale with focus, not chaos.
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Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
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Know how to read experiment results like a pro so you don’t overreact to noise or miss a real lift hiding in the data.
Learn five simple rules that instantly improve your ChatGPT prompts, even if you’ve never used AI seriously before.
Change your approach to meetings so they stop wasting time and start driving progress.
Plan your first 30 days with milestones that help clients succeed and give your team a repeatable delivery rhythm.
Consistency beats intensity in content marketing. This chapter shows you how to structure a weekly calendar using themes, templates and a repeatable rhythm. You’ll get tools and examples to help you publish without stress or burnout.
Turn CRO into a repeatable, collaborative workflow that consistently improves your funnel.
Learn how to set up and launch experiments with the right tools, data tracking and segmentation — no dev team required.
Get your first structured test live—from copy or design to data setup and measurement.
Set up a central source of truth for SOPs, templates, and team knowledge so nothing lives in someone’s head or gets lost in Slack.
Find and qualify leads with precision so you can spend less time prospecting and more time closing conversations.
Structure your nurture flow with clear triggers, delays and personalisation that feels natural and timely.
Set up a scorecard that tracks inputs and outputs weekly so you stay focussed, see issues early and drive steady growth.
Estimate your cost per lead or cost per acquisition to know what traffic channels are financially viable.
Write proposals that are easy to say yes to by removing fluff, framing outcomes and setting expectations.
Use a weekly firebreak to close open loops, reflect, and reset so you can start next week clear and focused.
Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.
Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.
Spot issues before churn by collecting lightweight feedback early and often — and knowing what to do with it.
Get a structured overview of common B2B traffic channels, grouped by type and how they behave.
Plan marketing launches with clarity — deadlines, roles, status — so no one drops the ball at the last mile.
Short, specific, and relevant messages get replies—templates don’t.
Stop publishing beige content. Generate LinkedIn posts that sound like you and actually earn reach, without sounding robotic or boring.
Deep content builds trust and brings in leads over time. This chapter shows you how to structure, write and publish long-form pieces that educate, convert and stay relevant. Great for guides, tutorials or lead magnets.
Build a system for keeping clients engaged long-term with proactive comms, check-ins and value reminders.
Learn how to build a strategy that attracts the right audience and drives consistent inbound leads. This chapter covers audience targeting, platform choice and aligning content to awareness stages. It’s the essential first step to making content convert.
Set up a scalable, focused outreach approach that aligns your ICP, offer and messaging before sending a single email.
Set up a repeatable proposal framework that’s fast to build and easy for clients to understand and approve.
Customer interviews are the best source of insight—if you know how to run them properly. Most marketers don’t.
Before you start interviews or surveys, get clear on what you actually need to learn to improve your growth strategy.
Track what matters. Decide which actions support growth and set up clear goals.
Create high-performing audiences based on firmographics, behaviour and funnel stage so your budget hits the right people.
Clarify what each stage in your sales pipeline means so everyone works from the same structure.
Avoid vague results by designing experiments with strong hypotheses, clear metrics and a trustworthy control group.
Structure your campaign across multiple touchpoints using email, LinkedIn or both.
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Make every experiment compound by capturing what worked, what didn’t and why — so your team gets smarter each sprint.
Set up a timeless email series that delivers ongoing value, educates prospects and keeps your brand top of mind.
A pile of test ideas won’t help you grow. Prioritise by impact and feasibility to test smart.
Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.
Keep deals moving by ending every call or email with a clear next action—no exceptions.
Support your sales team with structured content that removes blockers and builds trust.
Address common client doubts inside your proposal so you close faster and with less back-and-forth.
Learn how to grow your content system step by step: increase frequency, expand topics, layer in new personas and only then add new channels. This guide shows you how to scale with focus, not chaos.
Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.
Use smart async workflows to keep projects aligned and moving, even when everyone’s calendar is a mess.
Build a smart email nurture strategy that matches your funnel stage and turns leads into pipeline, not unsubscribes.
Use results to fuel your next round of tests, refine your backlog, and share learnings across teams.
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Create a trusted task system so you never forget anything and always know what to work on next.
Optimise your outreach by measuring what matters—opens, replies, and conversions.
Know when it’s time to expand your traffic mix versus going deeper on what’s already working.
Your profile is your homepage. This chapter walks you through a proven checklist to turn your LinkedIn into a lead-generating asset: clear headline, sharp pitch, strong CTAs and trust signals. Fix this before you post anything.
Build trust and relevance by showing who you help, what you stand for and why you’re the right partner for your prospect.
Reduce drop-off by making your contact page frictionless, trustworthy and clear on what happens next after submission.
Streamline your demo request page to reduce drop-offs and increase qualified leads ready to take the next step.
Improve your homepage structure, copy and calls to action to make it instantly clear what you do and why it matters.
Improve clarity, visuals and CTAs to make your lead magnet or product page convert casual browsers into active leads.
Help prospects self-qualify with a pricing page that explains value clearly, handles objections and supports conversions.
Manage your time like your ad budget— get the highest ROI of your time with these tips
Follow up after demos with a short series that answers questions, reinforces value and drives momentum.
If no one sees it, all the effort was for nothing. Publishing great content is only half the job. The other half is getting that content seen by the right people at the right time.
Learn how to debug bad AI outputs, fix hallucinations and tighten your prompt logic step by step.
Use layout, spacing and visual structure to make your proposal easier to read and more persuasive.
Remove distractions and control your digital environment so you can do high-quality, focused work.
Strengthen your pipeline by ensuring every deal is qualified the same way, every time.
Use heatmaps, recordings and survey data to uncover friction, confusion and blockers that hurt your conversion rates.
Reconnect with cold leads using messages that feel helpful, not desperate — and revive interest.
Personas shouldn’t be pretty slides. Make them sharp, testable tools that guide messaging and targeting.
Review each funnel step to find where users drop off and why — then prioritise fixes with the biggest revenue impact.
Use quick, consistent meetings to unblock work and surface wins without wasting time or derailing the week.
Keep relationships strong by running structured check-ins that surface issues before they become churn.
Lead a weekly growth meeting that’s short, structured and focused on solving problems — not just reciting metrics.
Bridge the gap between marketing and sales with a nurture flow that prepares leads before the first call.
Ad creative determines whether your audience stops to look or keeps scrolling past.
Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Once your events are tracked, build useful GA4 reports to understand what’s working.
Structure your ad campaigns to test systematically, spend wisely, and scale what works.
Align your team on one measurable growth constraint to improve every week without spinning your wheels or spreading thin.
Turn interview notes into a six-slide deck senior leaders will green-light in minutes.
Handle your email like a pro so it doesn’t constantly interrupt your day or hijack your focus.
Create shared rules for async and live comms — what to message, where, and when — so updates don’t get missed or repeated.
Run a consultative sales call that uncovers real needs, handles objections and builds trust from the first question.
Monitor which clients are slipping so you can reach out early with context, not desperation.
Set up conversion tracking for real business actions—like meetings, sign-ups and visits.
You’ve got the interviews. Now what? Turn transcripts into clear, actionable insight that drives growth.
Build a culture of small, steady improvements by linking data, discussion and experiments into a repeatable loop.
Create a strong first impression with a welcome flow that builds trust and sets expectations for new leads.
Use prompts to outline, write and edit landing page copy that converts — including headlines, CTAs and pain points.
Productivity dies in the small stuff. These prompts clear your inbox, summarise messy transcripts and plan the day so you stay on revenue work.
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Learn to write emails that are opened, clicked and replied to — using clear structure, relevance and strong copy.
Know how to read experiment results like a pro so you don’t overreact to noise or miss a real lift hiding in the data.
Learn five simple rules that instantly improve your ChatGPT prompts, even if you’ve never used AI seriously before.
Change your approach to meetings so they stop wasting time and start driving progress.
Plan your first 30 days with milestones that help clients succeed and give your team a repeatable delivery rhythm.
Consistency beats intensity in content marketing. This chapter shows you how to structure a weekly calendar using themes, templates and a repeatable rhythm. You’ll get tools and examples to help you publish without stress or burnout.
Turn CRO into a repeatable, collaborative workflow that consistently improves your funnel.
Learn how to set up and launch experiments with the right tools, data tracking and segmentation — no dev team required.
Get your first structured test live—from copy or design to data setup and measurement.
Set up a central source of truth for SOPs, templates, and team knowledge so nothing lives in someone’s head or gets lost in Slack.
Find and qualify leads with precision so you can spend less time prospecting and more time closing conversations.
Structure your nurture flow with clear triggers, delays and personalisation that feels natural and timely.
Set up a scorecard that tracks inputs and outputs weekly so you stay focussed, see issues early and drive steady growth.
Estimate your cost per lead or cost per acquisition to know what traffic channels are financially viable.
Write proposals that are easy to say yes to by removing fluff, framing outcomes and setting expectations.
Use a weekly firebreak to close open loops, reflect, and reset so you can start next week clear and focused.
Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.
Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.
Spot issues before churn by collecting lightweight feedback early and often — and knowing what to do with it.
Get a structured overview of common B2B traffic channels, grouped by type and how they behave.
Plan marketing launches with clarity — deadlines, roles, status — so no one drops the ball at the last mile.
Short, specific, and relevant messages get replies—templates don’t.
Stop publishing beige content. Generate LinkedIn posts that sound like you and actually earn reach, without sounding robotic or boring.
Deep content builds trust and brings in leads over time. This chapter shows you how to structure, write and publish long-form pieces that educate, convert and stay relevant. Great for guides, tutorials or lead magnets.
Build a system for keeping clients engaged long-term with proactive comms, check-ins and value reminders.
Learn how to build a strategy that attracts the right audience and drives consistent inbound leads. This chapter covers audience targeting, platform choice and aligning content to awareness stages. It’s the essential first step to making content convert.
Set up a scalable, focused outreach approach that aligns your ICP, offer and messaging before sending a single email.
Set up a repeatable proposal framework that’s fast to build and easy for clients to understand and approve.
Customer interviews are the best source of insight—if you know how to run them properly. Most marketers don’t.
Before you start interviews or surveys, get clear on what you actually need to learn to improve your growth strategy.
Track what matters. Decide which actions support growth and set up clear goals.
Create high-performing audiences based on firmographics, behaviour and funnel stage so your budget hits the right people.
Clarify what each stage in your sales pipeline means so everyone works from the same structure.
Avoid vague results by designing experiments with strong hypotheses, clear metrics and a trustworthy control group.
Structure your campaign across multiple touchpoints using email, LinkedIn or both.
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Make every experiment compound by capturing what worked, what didn’t and why — so your team gets smarter each sprint.
Set up a timeless email series that delivers ongoing value, educates prospects and keeps your brand top of mind.
A pile of test ideas won’t help you grow. Prioritise by impact and feasibility to test smart.
Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.
Keep deals moving by ending every call or email with a clear next action—no exceptions.
Support your sales team with structured content that removes blockers and builds trust.
Address common client doubts inside your proposal so you close faster and with less back-and-forth.
Learn how to grow your content system step by step: increase frequency, expand topics, layer in new personas and only then add new channels. This guide shows you how to scale with focus, not chaos.
Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.
Use smart async workflows to keep projects aligned and moving, even when everyone’s calendar is a mess.
Build a smart email nurture strategy that matches your funnel stage and turns leads into pipeline, not unsubscribes.
Use results to fuel your next round of tests, refine your backlog, and share learnings across teams.
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Create a trusted task system so you never forget anything and always know what to work on next.
Optimise your outreach by measuring what matters—opens, replies, and conversions.
Know when it’s time to expand your traffic mix versus going deeper on what’s already working.
Your profile is your homepage. This chapter walks you through a proven checklist to turn your LinkedIn into a lead-generating asset: clear headline, sharp pitch, strong CTAs and trust signals. Fix this before you post anything.
Build trust and relevance by showing who you help, what you stand for and why you’re the right partner for your prospect.
Reduce drop-off by making your contact page frictionless, trustworthy and clear on what happens next after submission.
Streamline your demo request page to reduce drop-offs and increase qualified leads ready to take the next step.
Improve your homepage structure, copy and calls to action to make it instantly clear what you do and why it matters.
Improve clarity, visuals and CTAs to make your lead magnet or product page convert casual browsers into active leads.
Help prospects self-qualify with a pricing page that explains value clearly, handles objections and supports conversions.
Manage your time like your ad budget— get the highest ROI of your time with these tips
Follow up after demos with a short series that answers questions, reinforces value and drives momentum.
If no one sees it, all the effort was for nothing. Publishing great content is only half the job. The other half is getting that content seen by the right people at the right time.
Learn how to debug bad AI outputs, fix hallucinations and tighten your prompt logic step by step.
Use layout, spacing and visual structure to make your proposal easier to read and more persuasive.
Remove distractions and control your digital environment so you can do high-quality, focused work.
Strengthen your pipeline by ensuring every deal is qualified the same way, every time.
Use heatmaps, recordings and survey data to uncover friction, confusion and blockers that hurt your conversion rates.
Reconnect with cold leads using messages that feel helpful, not desperate — and revive interest.
Personas shouldn’t be pretty slides. Make them sharp, testable tools that guide messaging and targeting.
Review each funnel step to find where users drop off and why — then prioritise fixes with the biggest revenue impact.
Use quick, consistent meetings to unblock work and surface wins without wasting time or derailing the week.
Keep relationships strong by running structured check-ins that surface issues before they become churn.
Lead a weekly growth meeting that’s short, structured and focused on solving problems — not just reciting metrics.
Bridge the gap between marketing and sales with a nurture flow that prepares leads before the first call.
Ad creative determines whether your audience stops to look or keeps scrolling past.
Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Once your events are tracked, build useful GA4 reports to understand what’s working.
Structure your ad campaigns to test systematically, spend wisely, and scale what works.
Align your team on one measurable growth constraint to improve every week without spinning your wheels or spreading thin.
Turn interview notes into a six-slide deck senior leaders will green-light in minutes.
Handle your email like a pro so it doesn’t constantly interrupt your day or hijack your focus.
Create shared rules for async and live comms — what to message, where, and when — so updates don’t get missed or repeated.
Run a consultative sales call that uncovers real needs, handles objections and builds trust from the first question.
Monitor which clients are slipping so you can reach out early with context, not desperation.
Set up conversion tracking for real business actions—like meetings, sign-ups and visits.
You’ve got the interviews. Now what? Turn transcripts into clear, actionable insight that drives growth.
Build a culture of small, steady improvements by linking data, discussion and experiments into a repeatable loop.
Create a strong first impression with a welcome flow that builds trust and sets expectations for new leads.
Use prompts to outline, write and edit landing page copy that converts — including headlines, CTAs and pain points.
Productivity dies in the small stuff. These prompts clear your inbox, summarise messy transcripts and plan the day so you stay on revenue work.
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Learn to write emails that are opened, clicked and replied to — using clear structure, relevance and strong copy.
Small, strategic changes in customer journey let revenue explode. Implement practical playbooks so you grow as a marketer, and your management sees results. Everyone’s happy.
