Stand-alone articles and guide chapters sharing what worked, what failed, and why across my own experiments.
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Honest assessment of where you are now, what's working, what's broken, and what resources you have.
Turn CRO into a repeatable, collaborative workflow that consistently improves your funnel.
The roadmap from where you are to where you want to be. Three parallel tracks working together: big initiative, 10% improvements, and buffer capacity.
Proposal templates speed up sales. Use PandaDoc or DocuSign to create master templates with merge fields, pricing tables, e-signature and approval workflows.
Sarah runs fewer experiments but wins anyway. She aligns 12 metrics across 4 engines. See how systematic leverage creates exponential results.
Interpret data correctly. Calculate statistical significance. Distinguish signal from noise. Extract insights that inform next experiments.
Design interactive tools that help prospects quantify business value and justify investment to internal stakeholders who control budget decisions.
Turn your organic-growth strategy into a production system. Track ideas, score by impact, move through workflow, and publish on time consistently.
Make it frictionless for buyers to reach you with clear expectations, multiple contact options, and forms that actually get filled out completely.
Create systematic processes to gather customer input, surface issues early, and act on feedback before problems become churn events.
Automate repetitive tasks and follow-up reminders. Let reps focus on selling instead of administrative busywork.
Design proposal frameworks with clear scope, pricing options, and acceptance workflows that guide buyers toward decisions without confusion.
Revive cold leads with value-driven campaigns that acknowledge the silence and offer a fresh reason to engage before archiving them permanently.
Build useful GA4 reports once your events are tracked. Understand what's working with funnels, segmentation, and automated reporting.
Create automated onboarding flows that introduce new subscribers to your brand. Deliver value and next steps immediately after signup.
Find and qualify leads with precision so you can spend less time prospecting. Focus more time on closing actual conversations that matter.
Design a dashboard that tracks core metrics, shows trends, highlights problems, and keeps the team focused on what matters.
Connect your growth tools with automation platforms. Handle data flow, trigger workflows, and eliminate repetitive manual busywork.
Set up async communication that keeps teams aligned without constant meetings. Reduce notification overload whilst maintaining clarity.
Build dashboards that show what's working and what's broken. Focus attention on problems without overwhelming people with data.
Build a knowledge base that captures processes and decisions. Prevent institutional knowledge from living only in people's heads.
Select automation that handles your lead volume and integrates with your CRM. Avoid overcomplicating simple workflows with enterprise tools.
Pick the right system for your team size and workflow style. Focus on adoption and collaboration, not feature bloat nobody will use.
Compare PandaDoc, Proposify, and other tools based on your sales complexity, CRM integration needs, and pricing workflow requirements.
Equip sales with proposal software and call recording. Close deals faster without creating admin burden that slows reps down.
Focus on metrics that drive decisions and reveal bottlenecks. Avoid vanity metrics that look good but don't help you grow.
Use AI to amplify productivity in writing and research. Avoid overspending on capabilities you won't use or falling for empty hype.
Match your CRM to your sales process, team size, and integration needs. Choose the platform that fits your workflow, not the one with most features.
Customer interviews are the best source of insight if you know how to run them properly. Most marketers don't, so learn the right approach here.
Set up deal fields that capture information you'll actually use. Enable accurate forecasting, reporting, and smooth handoffs.
Automate scheduling, pre-meeting prep, and post-meeting follow-up so nothing falls through cracks and every call advances the deal forward.
Link every form submission directly to your CRM. Ensure no lead gets lost and follow-up happens automatically every time.
Integrate your CRM with email, calendar, and marketing tools. Enable automatic data flow without manual entry or duplicate work.
Write customer stories with specific results, relatable pain points, and proof that helps prospects see themselves in the transformation journey.
Support active sales conversations with pre-meeting prep, post-meeting follow-up, and content that advances deals toward closure systematically.
Write content that educates, engages, and converts with clear transformation. Create for one reader with proof, optimise for search, drive qualified traffic.
Design downloadable resources, tools, or assessments that solve real problems and qualify leads effectively for your sales team.
Show how you stack up against competitors and alternatives with honest, specific differentiation that builds trust instead of sounding defensive.
Produce personalised or templated video messages that build trust, explain complex value, and stand out in crowded inboxes effectively.
Build an experiment backlog. Score by impact and effort. Align tests with your biggest bottleneck to avoid random testing.
Track what matters for growth decisions. Map key conversions, name events with clear conventions, and document tracking specifications.
Set a traffic goal, group keywords by intent, and build a strategic content pillar map that scales with clear launch plans ready to execute.
Design pipeline stages that match your actual sales process, not generic templates. Make forecasting and reporting reflect reality.
Map the first 30-90 days to deliver quick wins, set expectations, and prove value before customers question their decision to buy from you.
Build trust and authority by teaching prospects how to solve problems, making your solution the obvious next step when they're ready to buy.
Keep your audience engaged long-term with automated content sequences that deliver consistent value and maintain top-of-mind presence continuously.
Set clear hypotheses. Define success metrics. Calculate sample sizes. Structure experiments that produce valid, actionable results.
Build forms that capture essential information without creating friction or drop-off. Balance information capture with conversion rate carefully.
Structure your campaign across multiple touchpoints using email, LinkedIn, or both channels for maximum reach and response rates.
Build presentation frameworks that tell compelling stories, handle objections, and guide prospects toward decisions without overwhelming them.
Make renewing frictionless and proactive so customers don't have to think about it whilst you spot risks early enough to address them.
Present your offerings with clarity, proof, and differentiation whilst addressing buyer objections and guiding prospects toward the logical next steps.
Create clear progression from entry tier to premium offering so customers see the natural next step as they grow and need more value.
Map the right prospects, message, and channels before sending a single email. Make every touch land in the inbox of someone ready to talk.
Small improvements across 12 metrics multiply into exponential growth. Learn how engines connect, why improvements compound, and where leverage lives.
Handle email like a pro so it doesn't interrupt your day. Process inbox efficiently without letting it hijack your focus and deep work time.
Exclude your own IP address from Google Analytics 4. Keep your data accurate and free from internal traffic noise that skews metrics.
Position upgrades and cross-sells as solving customer problems, not hitting your sales targets, so offers feel helpful instead of pushy.
Spot upsell and cross-sell opportunities from usage patterns, customer feedback, and lifecycle signals before customers even ask for more.
Install Google Tag Manager and Google Analytics 4 correctly. Get the right foundations in place before tracking any events or conversions.
Create a trusted task system so you never forget anything. Always know what to work on next with capture, prioritisation, and timeboxing.
Identify the path from MQL to closed won and define clear handoff points between marketing and sales so no leads fall through gaps.
Track engagement, usage, and sentiment to identify at-risk customers before they churn so you can intervene early with targeted outreach.
Optimise your outreach by measuring what matters. Track opens, replies, and conversions, then diagnose and fix drop-offs systematically.
Structure contact forms that collect qualifying information whilst maintaining high conversion rates and low abandonment throughout the form.
Turn high-quality articles into discoverable assets. Craft title tags, schema, internal links, add llms.txt, fix speed, and rank in search and AI.
Your profile is your homepage so fix this before you post anything. Clear headline, sharp pitch, strong CTAs, and trust signals that convert visitors.
Stop scrambling for ideas the night before you post. Set up a simple Notion calendar, balance value and sales, and stay three weeks ahead consistently.
Manage your time like your ad budget. Get the highest ROI from your hours with personal audits, ideal-week calendars, and timeboxing.
Identify churn patterns, build early warning systems, and create win-back campaigns for customers considering leaving to salvage relationships.
Structure pricing tiers, usage-based fees, and add-ons that enable customers to grow with you whilst capturing more value as they scale.
Use ICE and PIE frameworks to rank objectively. Focus resources on tests with highest potential impact, not just easy wins.
Launch your repurposed assets with a step-by-step plan. Time email blasts, social drops, community posts, and engage for 60 minutes per launch.
Remove distractions and control your digital environment. Create conditions for high-quality focused work without constant interruptions.
Select the right people to interview, use proven email templates, offer appropriate incentives, and schedule interviews that actually happen on time.
Convert every long-form guide into LinkedIn posts, carousels, videos, and podcast snippets in minutes with AI prompts and reusable templates.
Change your approach to meetings so they stop wasting time. Drive progress with agendas, preparation, best practices, and clear follow-up.
Execute tests with proper controls. Avoid peeking early. Monitor external factors. Maintain experiment integrity start to finish.
Analyse what worked and what didn't. Assess experiments, identify patterns, and decide what to double down on or cut completely.
Use heatmaps, recordings, and survey data to uncover friction. Discover confusion and blockers that hurt your conversion rates and user experience.
Deep strategic reset with full performance analysis. Identify system-level bottlenecks, validate strategy, and set the next roadmap.
Use a weekly Firebreak to close open loops and reset. Start next week clear and focused by clearing, reflecting, and planning systematically.
Resolve bottlenecks fast with the EOS framework. Identify problems, discuss solutions, solve them, and assign clear ownership.
Keep unqualified leads out of your pipeline. Maintain accurate forecasting and help reps focus on real opportunities only.
Before you start interviews or surveys, get clear on what you actually need to learn to improve your specific growth strategy and decisions.
Lock in domain, DNS, inbox warm-up, and sending volumes before writing a single email. Protect deliverability from day one with proper setup.
Install tracking infrastructure that shows which metrics drive revenue. Build your scorecard and launch your first cycle with the right foundation.
Add custom fields that capture unique information your sales process needs. Avoid creating data chaos with too many fields.
Build rules that distribute leads to the right reps based on territory, company size, or product fit so every lead gets handled fast.
Automate lead qualification by scoring prospects on behaviour and fit. Help sales focus on hot leads first, not random inquiries.
Configure calendar tools that make booking calls effortless for prospects whilst integrating smoothly with your CRM for automatic tracking.
Win back inactive leads with automated campaigns. Re-spark interest before they go completely cold and forget about you entirely.
Turn interview notes into a six-slide deck senior leaders will green-light in minutes. Make insights actionable with clear recommendations and next steps.
Document experiment learnings. Communicate outcomes clearly. Build institutional knowledge so the whole organisation benefits from tests.
Identify complementary products or services that solve related problems and present them at the right moment in the customer journey.
Organise educational content so visitors find answers, build trust through expertise, and move naturally toward conversion without being pushed.
Create a homepage that communicates value instantly, builds credibility, and directs different visitor types to the right next step without confusion.
Define stages that match buyer actions, configure CRM pipeline architecture, and set qualification criteria that keep forecasting honest always.
Present upsells and cross-sells at renewal periods, usage milestones, and moments when customers naturally need more from your solution.
Set up conversion tracking for real business actions. Track meetings booked, sign-ups completed, key pages visited, and payments made.
