.avif)
.avif)
Introduction
I have spent fifteen years growing my own B2B services firms and fixing growth problems for clients. Along the way I kept a running diary of what worked, what flopped, and why. This blog is that diary made public.
Every post turns a real lesson—good or bad—into clear steps you can copy or avoid. If a test blew up, I explain the warning signs; if a tweak unlocked revenue, I show exactly what changed. The aim is simple: you move faster by learning from my scars instead of collecting your own.
Dip into any topic that fits your current challenge, put the advice to work, and let me know what you discover. Shared lessons help us all grow further, faster.
Most recent
Design your onboarding for retention
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Analyse results
Know how to read experiment results like a pro so you don’t overreact to noise or miss a real lift hiding in the data.
Copywriting cold emails
Write cold emails that get replies with clear value and no fluff. Learn best-practice frameworks for subject lines, openers, relevance, proof, calls to action, and follow ups, with examples you can copy.
When to post on LinkedIn
Stop leaving reach to chance. This guide shows you how a quick pre-posting checklist, well-timed publishing and first-hour engagement habits combine to multiply impressions and extend your post’s lifespan organically.
Stay out of your inbox trap
Handle your email like a pro so it doesn’t constantly interrupt your day or hijack your focus.
Write engaging LinkedIn posts
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Build LinkedIn content calendar
Stop scrambling for ideas the night before you post. This guide shows you how to set up a simple Notion calendar, balance value and sales content, and stay three weeks ahead so you never miss consistently posting.
Warm up your profile before you post
Boost LinkedIn reach in the week before you post. Warm the algorithm with daily chats, meaningful comments, a cleaner network and new recommendations, then watch your first post get more impressions and engagement.
Build your lead list
Find and qualify leads with precision so you can spend less time prospecting and more time closing conversations.
Create your outreach strategy
Map the right prospects, message and channels before you send a single email, so every touch lands in the inbox of someone ready to talk.
Promote your guide for lasting organic reach
Step-by-step plan to launch your repurposed assets: timing email blasts, social drops, community posts and forum replies. Engage for 60 minutes, log results, recycle winners and grow authority.
Repurpose content
Convert every long-form guide into a LinkedIn post, carousel, video and podcast snippet in minutes. Follow ready-to-use AI prompts and templates that keep backlinks flowing to your original article.
All articles
Analyse results
Know how to read experiment results like a pro so you don’t overreact to noise or miss a real lift hiding in the data.
Better meetings
Change your approach to meetings so they stop wasting time and start driving progress.
Build LinkedIn content calendar
Stop scrambling for ideas the night before you post. This guide shows you how to set up a simple Notion calendar, balance value and sales content, and stay three weeks ahead so you never miss consistently posting.
Build a scalable experimentation process
Turn CRO into a repeatable, collaborative workflow that consistently improves your funnel.
Build your first A/B test
Get your first structured test live—from copy or design to data setup and measurement.
Build your lead list
Find and qualify leads with precision so you can spend less time prospecting and more time closing conversations.
Build your weekly scorecard
Set up a scorecard that tracks inputs and outputs weekly so you stay focussed, see issues early and drive steady growth.
Choose the growth motion
Pick the right growth motion and you fund the channels that convert, hire the skills that matter and hit revenue targets sooner. Compare outbound, inbound, product and partner plays to choose with confidence.
Claim your space in the market
Stop wasting budget on the wrong leads. This step-by-step guide shows you how to pin down your Ideal Customer Profile, tighten targeting and lift revenue with every campaign, backed by proven data.
Clear proposal copywriting
Write proposals that are easy to say yes to by removing fluff, framing outcomes and setting expectations.
Close your week with a Firebreak
Use a weekly firebreak to close open loops, reflect, and reset so you can start next week clear and focused.
Closing deals and handing over
Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.
Cold outreach configuration
Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.
Content production workflow
Turn your organic-growth strategy into a production system. Build one board to track ideas, score by impact, move tasks through a simple workflow and publish on time. Promote and reuse each piece.
Copywriting cold emails
Write cold emails that get replies with clear value and no fluff. Learn best-practice frameworks for subject lines, openers, relevance, proof, calls to action, and follow ups, with examples you can copy.
Create high-quality content
Step-by-step guide to writing content that educates, engages and converts. Define a clear transformation, write for one reader, add proof, optimise for search and drive qualified, lasting traffic.
Create retention plan
Build a system for keeping clients engaged long-term with proactive comms, check-ins and value reminders.
Create your outreach strategy
Map the right prospects, message and channels before you send a single email, so every touch lands in the inbox of someone ready to talk.
Create your proposal structure
Set up a repeatable proposal framework that’s fast to build and easy for clients to understand and approve.
Customer interviews
Customer interviews are the best source of insight—if you know how to run them properly. Most marketers don’t.
Customer research goals
Before you start interviews or surveys, get clear on what you actually need to learn to improve your growth strategy.
Define what you want to track
Track what matters. Decide which actions support growth and set up clear goals.
Define your organic growth strategy
Learn how to set a traffic goal, group keywords by intent and build a strategic content pillar map that scales. Finish this chapter with a clear launch plan ready to guide your organic growth.
Define your pipeline stages
Clarify what each stage in your sales pipeline means so everyone works from the same structure.
Design your experiment
Avoid vague results by designing experiments with strong hypotheses, clear metrics and a trustworthy control group.
Design your multi-touch sequence
Structure your campaign across multiple touchpoints using email, LinkedIn or both.
Design your onboarding for retention
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Document learnings
Make every experiment compound by capturing what worked, what didn’t and why — so your team gets smarter each sprint.
Experimentation backlog
A pile of test ideas won’t help you grow. Prioritise by impact and feasibility to test smart.
Filter internal traffic GA4
Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.
Follow up to close deals
Keep deals moving by ending every call or email with a clear next action—no exceptions.
Funnel strategy
Learn how to map buyer journeys, split budget, pick channels and track the right metrics so your B2B funnel turns spend into predictable, profitable growth.
Handle objections with confidence
Support your sales team with structured content that removes blockers and builds trust.
Handle objections with proof
Address common client doubts inside your proposal so you close faster and with less back-and-forth.
Install Tag Manager and GA4
Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.
Lead nurture strategy
Build a smart email nurture strategy that matches your funnel stage and turns leads into pipeline, not unsubscribes.
Learn from your experiments
Use results to fuel your next round of tests, refine your backlog, and share learnings across teams.
Long-term client relationships
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Manage your tasks with clarity
Create a trusted task system so you never forget anything and always know what to work on next.
Messaging strategy
Learn a practical framework to map pains, write value propositions and match proof to every awareness stage, so your ads click, pages persuade and sales run smoother. Apply it to any B2B go-to-market.
Optimise cold campaigns
Optimise your outreach by measuring what matters—opens, replies, and conversions.
Optimise content for SEO and AI visibility
Use this marketer-friendly checklist to turn high-quality articles into discoverable assets. Craft title tags, schema, internal links, add llms.txt, fix speed and rank in Google, Bing and AI answers.
Optimise your LinkedIn profile
Your profile is your homepage. This chapter walks you through a proven checklist to turn your LinkedIn into a lead-generating asset: clear headline, sharp pitch, strong CTAs and trust signals. Fix this before you post anything.
Plan your week like a pro
Manage your time like your ad budget— get the highest ROI of your time with these tips
Product packaging and pricing
Learn how price, feature bundles and upgrade paths fund growth motions, filter ideal buyers and scale revenue, so your go-to-market stays profitable and your marketing budget never starves.
Promote your guide for lasting organic reach
Step-by-step plan to launch your repurposed assets: timing email blasts, social drops, community posts and forum replies. Engage for 60 minutes, log results, recycle winners and grow authority.
Proposal design improvements
Use layout, spacing and visual structure to make your proposal easier to read and more persuasive.
Protect your focus
Remove distractions and control your digital environment so you can do high-quality, focused work.
Qualify and prepare for the call
Strengthen your pipeline by ensuring every deal is qualified the same way, every time.
Qualitative research
Use heatmaps, recordings and survey data to uncover friction, confusion and blockers that hurt your conversion rates.
Recruit participants
Personas shouldn’t be pretty slides. Make them sharp, testable tools that guide messaging and targeting.
Repurpose content
Convert every long-form guide into a LinkedIn post, carousel, video and podcast snippet in minutes. Follow ready-to-use AI prompts and templates that keep backlinks flowing to your original article.
Run client check-ins
Keep relationships strong by running structured check-ins that surface issues before they become churn.
Run the growth meeting
Lead a weekly growth meeting that’s short, structured and focused on solving problems — not just reciting metrics.
Sales handover sequence
Bridge the gap between marketing and sales with a nurture flow that prepares leads before the first call.
Separate leads from deals
Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Set up reports in GA4
Once your events are tracked, build useful GA4 reports to understand what’s working.
Set your 90-day focus
Align your team on one measurable growth constraint to improve every week without spinning your wheels or spreading thin.
Sharing research findings
Turn interview notes into a six-slide deck senior leaders will green-light in minutes.
Stay out of your inbox trap
Handle your email like a pro so it doesn’t constantly interrupt your day or hijack your focus.
Structure your sales call
Run a consultative sales call that uncovers real needs, handles objections and builds trust from the first question.
Track engagement
Monitor which clients are slipping so you can reach out early with context, not desperation.
Track key events
Set up conversion tracking for real business actions—like meetings, sign-ups and visits.
Turn interviews into insights
You’ve got the interviews. Now what? Turn transcripts into clear, actionable insight that drives growth.
Use Kaizen habit loops
Build a culture of small, steady improvements by linking data, discussion and experiments into a repeatable loop.
Warm up your profile before you post
Boost LinkedIn reach in the week before you post. Warm the algorithm with daily chats, meaningful comments, a cleaner network and new recommendations, then watch your first post get more impressions and engagement.
When to post on LinkedIn
Stop leaving reach to chance. This guide shows you how a quick pre-posting checklist, well-timed publishing and first-hour engagement habits combine to multiply impressions and extend your post’s lifespan organically.
Write engaging LinkedIn posts
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Solid growth for B2Bs in 90 days
Small improvements across your customer journey add up to 214% growth. Based on 15 years in growth, I execute fast on the root causes holding back growth.
