Books that propelled my own career, distilled into crisp notes, examples, and practical ways B2B marketers can apply the ideas.
Key insights for B2B marketers
How to apply the lessons from each book
45min
video course
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
For B2B marketers with 3+ years experience
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
Burying myself in books is the single habit that has compounded my career in B2B growth. For fifteen years I have read, annotated, and trial-run the ideas in these volumes, keeping meticulous notes on what stands up in board meetings and what falls apart in the funnel. This page shares those notes as concise summaries and candid reviews, so you can skim the essentials, decide whether the full text is worth your shelf space, and apply the lessons to your own metrics.
I still recommend buying the originals—context matters and authors deserve the credit—but the summaries here give you a running start. Browse the catalogue, jump into a title that matches today’s challenge, and return whenever you need fresh thinking. The collection is living: I add new releases quarterly and retire books that prove less useful in practice.
Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.
Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Apply timeless principles to decision-making, solve complex challenges, and build a successful life and career.
Build small, actionable habits that lead to significant, lasting personal and professional growth.
Organise your knowledge effectively to boost creativity, productivity, and decision-making in your personal and professional life.
Reclaim your time, delegate effectively, and create a sustainable work-life balance while scaling your business.
Simplify complex processes, reduce errors, and improve outcomes with the power of effective checklists.
Achieve peak productivity by cultivating the ability to focus deeply on meaningful tasks in a distracted world.
Reduce digital distractions, regain focus, and create a healthier relationship with technology.
Simplify your life by focusing on what matters most and eliminating everything that doesn’t contribute to your goals.
Gain control of your tasks, reduce stress, and build a system that helps you work more productively every day.
Structure and communicate ideas clearly with a logical framework that improves how you present and persuade.
Shift from constant busyness to meaningful work by focusing on the long term and prioritising what truly matters.
Escape the 9-to-5 grind, work less, and create the lifestyle you want while achieving more.
Focus on the vital few tasks that drive the most results by applying the 80/20 rule to everything you do.
Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.
Build small, actionable habits that lead to significant, lasting personal and professional growth.
Organise your knowledge effectively to boost creativity, productivity, and decision-making in your personal and professional life.
Reclaim your time, delegate effectively, and create a sustainable work-life balance while scaling your business.
Simplify complex processes, reduce errors, and improve outcomes with the power of effective checklists.
Streamline operations, delegate efficiently, and create a business that runs itself with minimal intervention.
Achieve peak productivity by cultivating the ability to focus deeply on meaningful tasks in a distracted world.
Reduce digital distractions, regain focus, and create a healthier relationship with technology.
Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.
Simplify your life by focusing on what matters most and eliminating everything that doesn’t contribute to your goals.
Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.
Gain control of your tasks, reduce stress, and build a system that helps you work more productively every day.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.
Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.
Shift from constant busyness to meaningful work by focusing on the long term and prioritising what truly matters.
Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.
Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.
Escape the 9-to-5 grind, work less, and create the lifestyle you want while achieving more.
Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.
Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.
Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.
Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.
Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.
Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.
Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.
Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.
Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.
Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.
Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.
Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.
Pinpoint and solve your business’s most pressing issues, create clarity, and achieve sustainable growth step by step.
Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.
Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.
Structure and communicate ideas clearly with a logical framework that improves how you present and persuade.
Apply timeless principles to decision-making, solve complex challenges, and build a successful life and career.
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Focus on the vital few tasks that drive the most results by applying the 80/20 rule to everything you do.
Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.
Build a scalable business that works without you by creating systems and balancing key roles effectively.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Build clarity and operational efficiency by systemising your processes and freeing up your time for growth.
Discover actionable frameworks to align your team, prioritise efforts, and drive sustainable business momentum.
Implement proven systems to scale your business efficiently while maintaining team alignment and focus.
Break free from outdated business practices and focus on practical, results-driven approaches to success.
Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.
Explore the benefits of staying small, working smart, and creating a business model that prioritises freedom and satisfaction.
Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.
Build clarity and operational efficiency by systemising your processes and freeing up your time for growth.
Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.
Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Build small, actionable habits that lead to significant, lasting personal and professional growth.
Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.
Organise your knowledge effectively to boost creativity, productivity, and decision-making in your personal and professional life.
Reclaim your time, delegate effectively, and create a sustainable work-life balance while scaling your business.
Simplify complex processes, reduce errors, and improve outcomes with the power of effective checklists.
Streamline operations, delegate efficiently, and create a business that runs itself with minimal intervention.
Explore the benefits of staying small, working smart, and creating a business model that prioritises freedom and satisfaction.
Achieve peak productivity by cultivating the ability to focus deeply on meaningful tasks in a distracted world.
Reduce digital distractions, regain focus, and create a healthier relationship with technology.
Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.
Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.
Build a scalable business that works without you by creating systems and balancing key roles effectively.
Simplify your life by focusing on what matters most and eliminating everything that doesn’t contribute to your goals.
Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.
Pinpoint and solve your business’s most pressing issues, create clarity, and achieve sustainable growth step by step.
Gain control of your tasks, reduce stress, and build a system that helps you work more productively every day.
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.
Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Apply timeless principles to decision-making, solve complex challenges, and build a successful life and career.
Structure and communicate ideas clearly with a logical framework that improves how you present and persuade.
Break free from outdated business practices and focus on practical, results-driven approaches to success.
Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.
Implement proven systems to scale your business efficiently while maintaining team alignment and focus.
Shift from constant busyness to meaningful work by focusing on the long term and prioritising what truly matters.
Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.
Escape the 9-to-5 grind, work less, and create the lifestyle you want while achieving more.
Focus on the vital few tasks that drive the most results by applying the 80/20 rule to everything you do.
Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.
Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.
Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.
Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.
Discover actionable frameworks to align your team, prioritise efforts, and drive sustainable business momentum.
Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.
Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.
Build clarity and operational efficiency by systemising your processes and freeing up your time for growth.
Grasping the numbers behind growth is the fastest way to earn trust. Lean Analytics explains which metrics matter at each stage of a B2B funnel and shows how to spot traction before you sink more budget into tactics that will never scale. Its case studies frame analytics as a decision tool, not a reporting chore.
Persuasion drives clicks, calls, and contracts. Influence unpacks the six principles that guide human behaviour and translates them into simple copy edits and campaign tweaks. New marketers can lift conversion rates immediately by applying reciprocity, scarcity, and social proof to landing pages and outbound emails.
Channel selection trips up many first hires. Traction maps nineteen acquisition channels and gives a test-and-iterate process that keeps spend focused. By running “bullseye” experiments you avoid chasing every shiny opportunity and concentrate on the two or three channels that actually move pipeline.
Productivity underpins consistent output. Getting things done provides a trusted system for capturing every task, clearing mental clutter, and freeing energy for creative work. Pair it with Atomic Habits to embed small, compounding routines that prevent burnout during peak campaign periods.
Knowledge compounds when it is organised. Building a Second Brain teaches a PARA framework for storing research, swipe files, and meeting notes so ideas resurface exactly when needed. For beginners juggling fresh concepts, this structure turns information overload into a competitive advantage.
Strategy often separates winners from busy teams. Good strategy bad strategy clarifies the difference between a goal and a coherent plan, then offers a kernel structure—diagnosis, guiding policy, coordinated actions—that seasoned marketers can apply to channel roadmaps and budget proposals.
Full-funnel storytelling matters once leads start flowing. Dotcom Secrets connects offer sequencing, list segmentation, and upsell paths into a single narrative that lifts lifetime value. Its funnel diagrams translate well to B2B nurture tracks that mix webinars, consult calls, and expansion plays.
High-impact offers slice through noise. $100M Offers teaches value-stacking and market analysis so you can craft propositions prospects feel silly refusing, while $100M Leads layers on paid acquisition tactics that scale those offers without ballooning cost per opportunity.
Building the right product still matters. Disciplined Entrepreneurship walks through a 24-step framework for defining personas, pricing, and distribution. Growth marketers who master this process bring credibility to product councils and guide feature launches with data instead of gut feeling.
Markets evolve; principles endure. Breakthrough Advertising explains how awareness stages shape messaging and shows leaders why copy that succeeds in a sophisticated market must out-think, not out-shout, the competition. Its insights underpin positioning decisions that ripple through every channel.
Decision debt kills momentum. The road less stupid introduces “thinking time” questions that surface hidden assumptions before capital is committed. Leaders who adopt this cadence make fewer expensive pivots and create space for their teams to execute.
Operational excellence scales impact. The Goal uses a narrative to illustrate constraint management and throughput thinking—concepts that map neatly to marketing work-in-progress limits and hand-off delays between teams.
Focus amplifies resources. The 80/20 Principle reminds leaders to double down on the minority of campaigns, partners, and channels that drive the majority of revenue. The book’s quantitative lens keeps annual plans lean and defensible during budget reviews.
Complex deals demand structured questioning. Spin selling gives a four-step question model—situation, problem, implication, need-payoff—that surfaces hidden pain and ties business value to your solution. Marketers who master SPIN craft demo narratives that resonate with economic buyers, shortening sales cycles.
Scientific rigour beats charisma. The Science of Selling combines behavioural research with field data to validate messaging frameworks, objection-handling scripts, and email structures. Its evidence-based approach aligns sales outreach with the psychological triggers already leveraged in demand generation.
Blueprints keep teams consistent. The Ultimate Blueprint codifies territory plans, qualification checklists, and follow-up cadences into repeatable playbooks. Campaign managers can plug these templates straight into CRM workflows, ensuring that marketing-sourced leads receive predictable, high-quality treatment.
Negotiation defines margin. While formal procurement tactics vary, mastering principles like anchoring and calibrated questions safeguards price integrity. Applying these lessons upstream—in proposal emails, nurture sequences, and case-study storytelling—raises deal value before a salesperson steps into the room.
I revisit every summary and review on this site every three months to keep examples current and frameworks sharp. If you think a title is missing or spot an insight that could benefit others, let me know through the contact page. Continuous feedback keeps this bookshelf useful and relevant.
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
45 min
English
English, Dutch
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
See 12-week outline
For B2B marketers with 3+ years experience
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