Tool review & tips

Book summaries for B2B growth

Books that propelled my own career, distilled into crisp notes, examples, and practical ways B2B marketers can apply the ideas.

Book summaries by Ewoud Uphof
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$100M Leads
Book summary & review

$100M Leads

Alex Hormozi

Clear take on list building, offers and outreach. See how to adapt the playbook for B2B, protect your domain, and turn attention into qualified pipeline.

$100M Offers
Book summary & review

$100M Offers

Alex Hormozi

A practical guide to shaping offers that convert. Translate ideas into pricing, guarantees and copy you can test this quarter with real customers.

Atomic Habits
Book summary & review

Atomic Habits

James Clear

Turn habit theory into daily practice for marketers. Simple cues, tiny wins and scorecards that help teams deliver consistently under pressure.

Breakthrough Advertising
Book summary & review

Breakthrough Advertising

Eugene M. Schwartz

A field guide to message market fit. Use stages of awareness to pick angles, craft offers and brief ads that speak to real pains and jobs.

Building a Second Brain
Book summary & review

Building a Second Brain

Tiago Forte

How to store research, briefs and ideas so you can reuse them later. A calm framework for notes that supports experiments and content.

Buy back your time
Book summary & review

Buy back your time

Dan Martell

A straight guide to reclaiming hours. Define your buyback rate, document tasks and build small systems that pay back every week.

Checklist Manifesto
Book summary & review

Checklist Manifesto

Atul Gawande

Why checklists work, where to use them, and examples for launches, experiments and migrations. Keep quality high and stress low.

Clockwork
Book summary & review

Clockwork

Mike Michalowicz

A clear way to design responsibilities and handoffs. Use time maps and simple dashboards to remove bottlenecks and protect focus.

Company of One
Book summary & review

Company of One

Paul Jarvis

Lessons for keeping work simple and profitable. Focus on retention, systems and selective growth that preserves quality.

Deep Work
Book summary & review

Deep Work

Cal Newport

A playbook for concentration in modern teams. Set focus blocks, reduce context switching and build a culture that values deep work.

Digital Minimalism
Book summary & review

Digital Minimalism

Cal Newport

How to reduce low value tools and feeds. Practical steps to tidy notifications, choose channels and free up time for impact.

Disciplined Entrepreneurship
Book summary & review

Disciplined Entrepreneurship

Bill Aulet

Step by step approach to define customers, test value and design a go to market path that leads to repeatable revenue.

Dotcom Secrets
Book summary & review

Dotcom Secrets

Russel Brunson

Translate funnel templates into clean journeys. Focus on offers, sequences and pages that convert instead of tactics that age badly.

E-Myth Revisited
Book summary & review

E-Myth Revisited

Michael Gerber

A practical case for SOPs in growth teams. Design roles, write checklists and build a rhythm for continuous improvement.

Essentialism
Book summary & review

Essentialism

Greg McKweon

Rules for choosing fewer, better projects. Protect time, set trade offs and align efforts with clear goals and measures.

Expert secrets
Book summary & review

Expert secrets

Russel Brunson

Position your expertise, tell stories that teach, and build simple offers that move buyers from interest to action.

Fix this next
Book summary & review

Fix this next

Mike Michalowicz

A decision tool for prioritising growth work. Diagnose where to act, then pick a small change that unlocks progress now.

Founder brand
Book summary & review

Founder brand

Dave Gerhardt

A guide to purposeful visibility. Choose topics, set a cadence and turn posts, talks and interviews into warm conversations.

Getting Things Done
Book summary & review

Getting Things Done

David Allen

Capture, clarify and review without friction. Keep projects moving with weekly reviews and clear next actions.

Good Strategy Bad Strategy
Book summary & review

Good Strategy Bad Strategy

Richard Rumelt

A sharp test for strategy quality. Diagnose, choose guiding policies and design actions that compound over quarters.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

A practical framework for experiments and insights. Build loops, run tests and adopt a cadence that ships learning every week.

Influence
Book summary & review

Influence

Robert Cialdini

Classic psychology translated for B2B. Use social proof, scarcity and reciprocity in a way that respects buyers.

Lean Analytics
Book summary & review

Lean Analytics

Alistair Croll

Pick the One Metric that Matters for your stage. Build lean dashboards and use data to decide the next best move.

Lean Startup
Book summary & review

Lean Startup

Eric Ries

A disciplined approach to experiments. Define hypotheses, design MVPs and learn before you scale.

Managing The Professional Service Firm
Book summary & review

Managing The Professional Service Firm

David H. Maister

A classic on leading expert teams. Balance sales, delivery and culture with numbers that keep the firm strong.

Measure What Matters
Book summary & review

Measure What Matters

John Doerr

A clear guide to OKRs for growth teams. Write good objectives, choose key results and run cadences that stick.

Principles
Book summary & review

Principles

Ray Dalio

A set of tools for clearer thinking and teamwork. Create principles, run post mortems and make better decisions together.

Pyramid Principle
Book summary & review

Pyramid Principle

Barbara Minto

A method for clear writing and slides. Lead with the answer, group logic well and make recommendations easy to approve.

Rework
Book summary & review

Rework

Jason Fried

Short essays that challenge default habits. Focus on product, talk to customers and cut pretend work.

SYSTEMology
Book summary & review

SYSTEMology

David Jenyns

A step by step way to document and improve processes so the team delivers consistent results without heroics.

Scaling Up
Book summary & review

Scaling Up

Verne Harnish

Practical tools for scaling a company. Use rhythms, scorecards and priorities to keep a growing team aligned.

Slow productivity
Book summary & review

Slow productivity

Cal Newport

A humane approach to output. Plan seasons, protect focus and deliver work that matters at a sustainable pace.

Spin selling
Book summary & review

Spin selling

Neil Rackham

A clear walkthrough of Situation, Problem, Implication, Need payoff with examples that match complex deals.

Startup growth engines
Book summary & review

Startup growth engines

Sean Ellis

A tour of growth case studies. Identify engines, spot patterns and design experiments that fit your context.

The 10X rule
Book summary & review

The 10X rule

Grant Cardone

A filter for action and attitude. Use big goals wisely, pair with systems and avoid noisy busyness.

The 4-Hour work week
Book summary & review

The 4-Hour work week

Tim Ferriss

A pragmatic look at delegation, automation and lifestyle design. Keep the useful parts, skip the hype, ship more value.

The 80/20 Principle
Book summary & review

The 80/20 Principle

Richard Koch

Use Pareto thinking to pick channels, ideas and customers. Cut the long tail and double down on what works.

The Goal
Book summary & review

The Goal

Eliyahu M. Goldratt

A novel that teaches constraint thinking. Apply it to backlogs, reviews and handoffs to speed delivery.

The One Thing
Book summary & review

The One Thing

Gary Keller

A method for ruthless focus. Ask the focusing question, block time and protect momentum on the work that matters most.

The Pumpkin Plan
Book summary & review

The Pumpkin Plan

Mike Michalowicz

A simple system for selective growth. Identify winners, cut distractors and nurture the right segments.

The Science of Selling
Book summary & review

The Science of Selling

David Hoffeld

Research backed techniques for discovery, framing and closing that marketers can support with better assets.

The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

A practical summary of how businesses really grow. Clear levers, simple maths and actions you can take this quarter.

The road less stupid
Book summary & review

The road less stupid

Keith J. Cunningham

A punchy book on decision quality. Use thinking time, write assumptions and avoid expensive mistakes.

Traction
Book summary & review

Traction

Gino Wickman

A practical operating system for small teams. Install a cadence, set priorities and create accountability that sticks.

Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

A method to discover your best channel. Prioritise, test and focus resources where traction is most likely.

Traffic secrets
Book summary & review

Traffic secrets

Russel Brunson

A broad look at audience building. Useful ideas for content, partnerships and email that compound over time.

Work The System
Book summary & review

Work The System

Sam Carpenter

A plain approach to system thinking. Write procedures, make small fixes and keep operations tidy as you scale.

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