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Make revenue compound after the first sale. Nail onboarding, retention plays, and thoughtful upsells so clients stay longer and spend more.
Cut churn in half
Prove ROI before asked
Upsell without pushiness
45min
video course
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
For B2B marketers with 3+ years experience
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
Clients sign, go quiet, and vanish before contracts renew.
Weak onboarding spark
ROI hidden in silos
Expansion feels pitchy
Month-one wins, visible ROI, and natural expansion from usage depth.
Guided “wow” onboarding
Quarterly value reviews
Data-driven upsell timing
Contract Value is a crucial growth engine that often gets overlooked. In this module, we'll dive deep into the factors that influence contract value and explore strategies for increasing it. You'll learn how to price your products and services effectively, upsell and cross-sell strategically, and retain customers for longer to maximise their lifetime value.
Turn fresh contracts into long-term, high-margin relationships by proving ROI in the first 30 days and engineering “why would we ever leave?” moments that slash churn and open painless upsell paths.
See guide
Shape an “of-course we’ll buy” B2B offer—laser-matched to one ideal customer, priced for premium value, and documented so every touchpoint (sales call, ad, email, AI prompt) sells the same irresistible promise.
See guide
Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Your first month sets the tone. Build habits and demonstrate value fast to build trust.
Optimise CTR to improve engagement and drive actionable user responses.
Increase the value of each customer relationship through targeted strategies.
Package clear results, fair pricing and confidence-boosting extras to win B2B deals faster.
Boost customer loyalty and reduce churn with effective retention strategies.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Easy Ergonomics
Springlab
Booomtag
Transpack Packaging
The Talent Institute
Stone & Tile Company
Nestmanager
Strategiefabriek
Cortazu
Founders
Ligo
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Yaya
Amberscript
Bridgefund
Kees de Boekhouder
SOPHIA MAE
Mooie Boules
Klup
Snappcar
Friesland Campina
NU
Decathlon
Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!
Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.
This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.
We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.
Lifetime course access with updates
Default 12-week roadmap to follow
Binge, dip in, or run the 12-week cycle
Start applying the framework in week one
Includes all instructions, sheets and guides
60 copy-paste tactics I always use
Lifetime course access with updates
Personal 12-week roadmap set in onboarding
Weekly accountability keeps you on track
Weekly live group call (Wednesdays)
1-on-1 Slack support
B2B marketers community
