.avif)
Grow revenue per customer: upsells, retention plays, and pricing tweaks unlock headroom for higher CAC.
Cut churn in half
Prove ROI before asked
Upsell without pushiness
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
Get the course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.
Contract Value is a crucial growth engine that often gets overlooked. In this module, we'll dive deep into the factors that influence contract value and explore strategies for increasing it. You'll learn how to price your products and services effectively, upsell and cross-sell strategically, and retain customers for longer to maximise their lifetime value.
Article continues below.
Watch the free course and follow the 3 marketers while they each execute 6 experiments. See the tactics they use and the results they get.
Free course
45 min
English, Dutch
One tested tactic and a quick win in your inbox every Wednesday.
3-min read
Implement the same day
Turn fresh contracts into long-term, high-margin relationships by proving ROI in the first 30 days and engineering “why would we ever leave?” moments that slash churn and open painless upsell paths.
See guide
Shape an “of-course we’ll buy” B2B offer—laser-matched to one ideal customer, priced for premium value, and documented so every touchpoint (sales call, ad, email, AI prompt) sells the same irresistible promise.
See guide
Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Your first month sets the tone. Build habits and demonstrate value fast to build trust.
Optimise CTR to improve engagement and drive actionable user responses.
Increase the value of each customer relationship through targeted strategies.
Package clear results, fair pricing and confidence-boosting extras to win B2B deals faster.
Boost customer loyalty and reduce churn with effective retention strategies.
