Increase how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.
Cut churn in half
Prove ROI before asked
Upsell without pushiness
45min
video course
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
For B2B marketers with 3+ years experience
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
Clients sign, go quiet, and vanish before contracts renew.
Weak onboarding spark
ROI hidden in silos
Expansion feels pitchy
Month-one wins, visible ROI, and natural expansion from usage depth.
Guided “wow” onboarding
Quarterly value reviews
Data-driven upsell timing
Contract Value is a crucial growth engine that often gets overlooked. In this module, we'll dive deep into the factors that influence contract value and explore strategies for increasing it. You'll learn how to price your products and services effectively, upsell and cross-sell strategically, and retain customers for longer to maximise their lifetime value.
Turn fresh contracts into long-term, high-margin relationships by proving ROI in the first 30 days and engineering “why would we ever leave?” moments that slash churn and open painless upsell paths.
See guide
Shape an “of-course we’ll buy” B2B offer—laser-matched to one ideal customer, priced for premium value, and documented so every touchpoint (sales call, ad, email, AI prompt) sells the same irresistible promise.
See guide
Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Your first month sets the tone. Build habits and demonstrate value fast to build trust.
Optimise CTR to improve engagement and drive actionable user responses.
Increase the value of each customer relationship through targeted strategies.
Package clear results, fair pricing and confidence-boosting extras to win B2B deals faster.
Boost customer loyalty and reduce churn with effective retention strategies.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
45 min
English
English, Dutch
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
See 12-week outline
For B2B marketers with 3+ years experience
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