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This free 45-minute course shows the system behind exponential growth.
6
video lessons
45 mins
English
English, Dutch
This free course shows how three marketers tackle the same growth challenge — and why only one of them succeeds. You’ll understand the root cause of growth plateaus, learn how to build a system that compounds results, and walk away with a smarter way to scale.
Rick works hard but always feels behind. He jumps between tools, tactics and channels without a clear plan, hoping something will stick. He’s busy, but not effective — and can’t explain what’s really working. If you’re experimenting without strategy, Rick’s results will feel familiar.
Steve is skilled in one area — usually traffic — and runs disciplined experiments within it. He gets solid uplifts but eventually hits a ceiling. By ignoring the rest of the growth system, he can’t unlock scale or profitability. His wins are isolated, not compounding.
Sarah follows a structured growth system. She diagnoses bottlenecks, prioritises high-leverage experiments, and spreads her effort across marketing, sales and revenue. She gets better results with less work — because her efforts compound. In this course, you’ll learn exactly how she does it.
Most marketers push more traffic and eventually get stuck. Revenue depends on four growth engines—demand, funnel, pipeline and contract value. Lift each one by 33% and the gains compound to about 214%, far beyond what extra traffic alone can deliver.
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Drive more of the right visitors without raising spend. Pick the best channel for your stage, then squeeze three quick 10% lifts—higher click-through rates, sharper copy and cleaner first-click experience—for a full 33% surge in engaged sessions.
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Convert existing traffic into leads and booked meetings. Tweak forms, messaging and nurturing sequences so submission, activation and booking rates each rise with 10% each, stacking into a 33% uplift in meeting volume.
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Boost pipeline win rate with smarter support for sales. Tighten qualification, ask better sales questions (that will help marketing too) and deliver clearer proposals; each change adds around 10%, together raising closed-deal rate by about 33%.
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Grow revenue per customer without changing your service. Extend contract terms, launch focused upsells and refine value-based pricing. Three modest 10% improvements combine to a 33% jump in average contract value.
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As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Inside the course, you'll follow Random Rick, Specialist Steve, and Solid Sarah as they each run six growth experiments at the same B2B company. They start with the same tools, budget, and goals — but their approaches lead to dramatically different outcomes. You'll see why chaos fails, specialism stalls, and structure wins.
This isn’t theory. You’ll get a front-row seat to the actual experiments, results, and tactics used — and learn how to apply them in your own work.
6
Lessons
45 min
video course
English
English, Dutch
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Nestmanager
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Booomtag
Transpack Packaging
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Easy Ergonomics
Strategiefabriek
Springlab
Founders
Stone & Tile Company
The Talent Institute
Cortazu
Ligo
Klup
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Yaya
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Kees de Boekhouder
SOPHIA MAE
Snappcar
Bridgefund
Mooie Boules
Amberscript
NU
Decathlon
Friesland Campina
Easy Ergonomics
The Talent Institute
Booomtag
Springlab
Strategiefabriek
Founders
Transpack Packaging
Cortazu
Nestmanager
Stone & Tile Company
Amberscript
Snappcar
Kees de Boekhouder
Yaya
SOPHIA MAE
Ligo
Bridgefund
Klup
Mooie Boules
Decathlon
Friesland Campina
NU
Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.
The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.
And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.
Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Super handy training, full of practical tips & tools. I enjoyed following this workshop with my team.
Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Lifetime course access with updates
Default 12-week roadmap to follow
Binge, dip in, or run the 12-week cycle
Start applying the framework in week one
Includes all instructions, sheets and guides
60 copy-paste tactics I always use
Lifetime course access with updates
Personal 12-week roadmap set in onboarding
Weekly accountability keeps you on track
Weekly live group call (Wednesdays)
1-on-1 Slack support
B2B marketers community
Built for real-world application. You can follow the full course front to back, take it week by week, or use it as a modular toolkit. Whether you're preparing for a new role or solving specific bottlenecks, it fits around your time and goals.
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Understand how all the moving parts work together, see the bigger picture, and sharpen your strategic thinking. Great if you're between roles or preparing for a new one.
Pick the lessons that match your current bottleneck and apply what you need, when you need it — without going through the full programme. Great if you're solving a specific growth problem.
Apply the full system over 12 weeks, with weekly lessons, assignments and experiments that build on each other. Great if there’s no senior manager telling you what to do.4o