.png)
This free 45-minute course shows the system behind exponential growth.
6
video lessons
45 mins
English
English, Dutch
Most marketers chase traffic. But traffic isn’t the problem — growth is.
These are the 6 issues stopping you from scaling.
When you don’t know what drives growth, you try everything at once. Growth feels overwhelming.
Drowning in work
Always trying new tactics
Most marketers don’t know the number of leads needed to hit revenue targets. Without that number, every plan is guesswork.
Revenue target set, required leads unknown
Getting too little leads, without even knowing it
.webp)
When your best-performing channel runs out of impressions or the CPA climbs past break-even, pushing harder just burns cash.
Same ad shown 5 times
Hitting max. CPA
You have enough leads, but they don't convert to meetings. Your pipeline is not full enough.
Leads are not nurtured properly
Sales team is not fully booked
Your pipeline is filled with 'maybe' deals, and you're not clear when or how to follow-up to close them.
You get ghosted after proposal
Too many open deals, who to follow-up?
You can't unlock more expensive marketing channels without increasing lifetime value.
No retention playbook
No upsell paths to increase LTV
There are only 3 approaches to growth. Which path are you on?
Rick jumps from one shiny tactic to the next, hoping something sticks. He’s always busy but never sure what actually moved the needle.
Steve squeezes every drop from a single traffic source. Results climb fast... until they don't. With the core channel hitting the limit, extra budget won't grow anymore.
Sarah gets how growth really works: she tunes all four engines, not just traffic. By focusing on the metrics that move revenue, her small weekly tweaks stack into outsized, compounding gains.
Small lifts in each engine compound faster than any single-channel push.
All 3 marketers have the same starting point, and 6 experiments each. After 6 experiments Sarah’s compound growth approach has more than doubled revenue while Rick and Steve stay far behind.
Free course
45 min
English
English, Dutch
.svg)
Demand, funnel, pipeline and contract value act like interlocking gears. Improve any gear and the rest turn faster; improve all four and growth multiplies.
Fix the weakest engine first
Each engine feeds the next
Free course
45 min
English
English, Dutch
.svg)
You don't need moon-shot experiments. With just three 10% improvements in each engine, revenue grows by 214%.
Free course
45 min
English
English, Dutch
.gif)
Raising contract value lifts your max CPA, so you can keep bidding on Google, LinkedIn or YouTube long after rivals hit their limit.
Outbid your competitors in paid ads
Win ad auctions rivals can’t afford
Free course
45 min
English
English, Dutch
.svg)
With the same team, you can get way better results. A different way to operate growth, gives you compound results.
Stack results on top of 4 growth engines
Same 6 experiments, very different results
Free course
45 min
English
English, Dutch
.svg)
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
Inside the course, you'll follow Random Rick, Specialist Steve, and Solid Sarah as they each run six growth experiments at the same B2B company. They start with the same tools, budget, and goals — but their approaches lead to dramatically different outcomes. You'll see why chaos fails, specialism stalls, and structure wins.
This isn’t theory. You’ll get a front-row seat to the actual experiments, results, and tactics used — and learn how to apply them in your own work.
6
Lessons
45 min
video course
English
English, Dutch
.png)
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Nestmanager
Stone & Tile Company
The Talent Institute
.jpeg)
Booomtag
Founders
Transpack Packaging
.jpeg)
Easy Ergonomics
Strategiefabriek
Cortazu
Springlab
Bridgefund
Snappcar
Klup
Ligo
SOPHIA MAE
.jpeg)
Yaya
Amberscript
.jpeg)
Kees de Boekhouder
Mooie Boules
NU
Decathlon
Friesland Campina
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.
The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.
The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
Super handy training, full of practical tips & tools. I enjoyed following this workshop with my team.
Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
