Sales pipeline

Help sales turn close dates faster with a buyer-centric pipeline and automation that lets reps focus on selling.

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2× faster deal velocity

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Forecasts you can bank on

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Marketing & sales, one team

Sales pipeline

Master the Solid Growth system

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45min

video course

Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.

Scale B2B revenue, not workload

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Best for teams

Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.

Help sales close deals faster with one shared playbook.

Sales pipeline
Before

Stalled deals & guesswork

Gut-feel stages, messy CRM, and endless “just checking in” emails.

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Vague qualification rules

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No buyer proof per stage

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Marketing–sales blame game

Sales pipeline
After

Revenue rhythm

Buyer-verified stages, growth loops on pipeline data, and shared win targets.

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Factual, inspectable stages

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Automated follow-up tasks

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Joint revenue scoreboard

Your sales pipeline is the final stage of your growth journey, where qualified leads are converted into paying customers. In this module, we'll explore how to optimise your sales process to ensure you're closing as many deals as possible. You'll learn how to qualify leads effectively, structure your sales calls for success, and create compelling proposals that convert.

Tool categories

All tools
Tool guide

Sales CRM

Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.

Read tool guide
Tool guide

Meeting schedulers

Meeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.

Read tool guide
Guide

Sales pipeline setup

Turn a spaghetti CRM into a buyer-verified pipeline that speeds deals, drives predictable forecasts, and keeps marketing and sales rowing in the same direction.

See guide
Sales pipeline setup
Guide

Close B2B deals

Close confident “yes” deals—on time and at full value—by running a buyer-centred close process that turns qualified pipeline into booked revenue without resorting to pushy tricks.

See guide
Close B2B deals
The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

The Goal
Book summary & review

The Goal

Eliyahu M. Goldratt

Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.

The 10X rule
Book summary & review

The 10X rule

Grant Cardone

Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.

Spin selling
Book summary & review

Spin selling

Neil Rackham

Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

The Science of Selling
Book summary & review

The Science of Selling

David Hoffeld

Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.

Apollo

ApolloApollo

Apollo.io is a sales intelligence and engagement platform that helps B2B sales teams find leads, enrich data, and automate outreach.

Lemcal

LemcalLemcal

Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.

ManyChat

ManyChatManyChat

ManyChat is a chatbot and automation platform designed to help businesses engage customers via Facebook Messenger, WhatsApp, and Instagram DMs.

Keap

KeapKeap

Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.

Folk

FolkFolk

Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.

Justuno

JustunoJustuno

Justuno is an AI-powered conversion rate optimisation tool for eCommerce and B2B websites, offering pop-ups, banners, and targeting features to improve lead capture.

PandaDoc

PandaDocPandaDoc

PandaDoc is an all-in-one document automation tool for creating, sending, and tracking proposals, contracts, and quotes.

Cal.com

Cal.comCal.com

Cal.com is an open-source scheduling tool designed for businesses and developers looking for a flexible, self-hosted or cloud-based booking system.

Monday

MondayMonday

Monday.com is a flexible work operating system that combines project management, CRM, and team collaboration into a highly customisable platform for businesses of all sizes.

Leadinfo

LeadinfoLeadinfo

Leadinfo is a B2B website visitor tracking tool that identifies companies visiting your site, helping sales teams turn anonymous traffic into leads.

Pipedrive

PipedrivePipedrive

Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.

Lemlist

LemlistLemlist

Lemlist is a sales engagement and cold outreach platform that helps businesses automate personalised email campaigns, follow-ups, and LinkedIn outreach to improve response rates.

HubSpot

HubSpotHubSpot

HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.

Google Calendar

Google CalendarGoogle Calendar

Google Calendar is a free, cloud-based scheduling tool that integrates with Google Workspace for managing meetings and events.

Calendly

CalendlyCalendly

Calendly is a simple, widely-used scheduling tool that helps individuals and teams automate meeting bookings with ease.

Blog posts

Go to blog
Blog post

Closing process

Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.

Blog post

Define your pipeline stages

Clarify what each stage in your sales pipeline means so everyone works from the same structure.

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Follow-up cadence

Keep deals moving by ending every call or email with a clear next action—no exceptions.

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Handling objections

Support your sales team with structured content that removes blockers and builds trust.

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Qualify deals with consistency

Strengthen your pipeline by ensuring every deal is qualified the same way, every time.

Blog post

Separate leads from deals

Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.

Blog post

Winback loops

Not every ‘no’ is final. Build a winback system to reconnect with leads who weren’t ready yet.

Wiki articles

Go to wiki
Wiki

BANT

Qualify leads fast with budget-authority-need-timing.

Wiki

CRM

A tool to manage customer relationships and streamline sales processes.

Wiki

MQL

Generate high-quality leads with Marketing Qualified Lead frameworks.

Wiki

SQL

Streamline SQL processes to increase conversion rates and close deals faster.

Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Strategiefabriek

Strategiefabriek

Easy Ergonomics

Easy Ergonomics

Springlab

Springlab

Booomtag

Booomtag

Nestmanager

Nestmanager

Founders

Founders

Transpack Packaging

Transpack Packaging

The Talent Institute

The Talent Institute

Stone & Tile Company

Stone & Tile Company

Cortazu

Cortazu

Bridgefund

Bridgefund

Kees de Boekhouder

Kees de Boekhouder

Klup

Klup

Snappcar

Snappcar

Mooie Boules

Mooie Boules

Yaya

Yaya

SOPHIA MAE

SOPHIA MAE

Amberscript

Amberscript

Ligo

Ligo

Friesland Campina

Friesland Campina

NU

NU

Decathlon

Decathlon

Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer

Olaf Arkauer

Co-founder

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije

Max Savonije

Founder

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten

Klaas Joosten

Founder

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does

Machteld van der Does

Senior Allround Marketeer

Further reading