Sales pipeline

Help your sales team close more deals, faster. Better handoff, sharper calls, clearer proposals — fewer delays, more wins.

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Sales pipeline
45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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Best for teams

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A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

Introduction

Your sales pipeline is the final stage of your growth journey, where qualified leads are converted into paying customers. In this module, we'll explore how to optimise your sales process to ensure you're closing as many deals as possible. You'll learn how to qualify leads effectively, structure your sales calls for success, and create compelling proposals that convert.

Sales pipeline
Before

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Prospects stop responding—too many deals go cold.

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Everyone has a different process, creating inconsistent results.

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No clear follow-up system—deals slip through the cracks.

Sales pipeline
After

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Tool categories

All tools
Tool guide

Sales CRM software

Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.

Read tool guide
Tool guide

Meeting schedulers

Meeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.

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Tool guide

Smart sales tools

Streamline the proposal and contract process with automation and e-signature solutions.

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Guide

B2B Proposals

A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.

See guide
B2B Proposals
Guide

Better close rates

Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.

See guide
Better close rates
The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

The Goal
Book summary & review

The Goal

Eliyahu M. Goldratt

Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.

The 10X rule
Book summary & review

The 10X rule

Grant Cardone

Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.

Spin selling
Book summary & review

Spin selling

Neil Rackham

Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

The Science of Selling
Book summary & review

The Science of Selling

David Hoffeld

Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.

ApolloApollo

Apollo

Apollo.io is a sales intelligence and engagement platform that helps B2B sales teams find leads, enrich data, and automate outreach.

LemcalLemcal

Lemcal

Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.

ManyChatManyChat

ManyChat

ManyChat is a chatbot and automation platform designed to help businesses engage customers via Facebook Messenger, WhatsApp, and Instagram DMs.

KeapKeap

Keap

Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.

FolkFolk

Folk

Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.

JustunoJustuno

Justuno

Justuno is an AI-powered conversion rate optimisation tool for eCommerce and B2B websites, offering pop-ups, banners, and targeting features to improve lead capture.

PandaDocPandaDoc

PandaDoc

PandaDoc is an all-in-one document automation tool for creating, sending, and tracking proposals, contracts, and quotes.

Cal.comCal.com

Cal.com

Cal.com is an open-source scheduling tool designed for businesses and developers looking for a flexible, self-hosted or cloud-based booking system.

MondayMonday

Monday

Monday.com is a flexible work operating system that combines project management, CRM, and team collaboration into a highly customisable platform for businesses of all sizes.

LeadinfoLeadinfo

Leadinfo

Leadinfo is a B2B website visitor tracking tool that identifies companies visiting your site, helping sales teams turn anonymous traffic into leads.

PipedrivePipedrive

Pipedrive

Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.

LemlistLemlist

Lemlist

Lemlist is a sales engagement and cold outreach platform that helps businesses automate personalised email campaigns, follow-ups, and LinkedIn outreach to improve response rates.

HubSpot Sales HubHubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.

Google CalendarGoogle Calendar

Google Calendar

Google Calendar is a free, cloud-based scheduling tool that integrates with Google Workspace for managing meetings and events.

CalendlyCalendly

Calendly

Calendly is a simple, widely-used scheduling tool that helps individuals and teams automate meeting bookings with ease.

Blog posts

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Wiki articles

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Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski

Timon Tlomaczewski

Digital Designer

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.

Menno van Gerven

Menno van Gerven

Marketing Manager

As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)

Stefan in 't Veld

Stefan in 't Veld

Co-founder Replicable

When we had just started the brand, Solid Growth gave me good advice on setting up the customer journey for Afterkar. Ewoud assisted me well with the basics of Shopify and Klaviyo. Solid Growth works quickly and collaborates effectively.

Robbert Appels

Robbert Appels

Co-founder Afterkar

Further reading

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