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Help sales turn close dates faster with a buyer-centric pipeline and automation that lets reps focus on selling.
2× faster deal velocity
Forecasts you can bank on
Marketing & sales, one team
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
Get the course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.
Your sales pipeline is the final stage of your growth journey, where qualified leads are converted into paying customers. In this module, we'll explore how to optimise your sales process to ensure you're closing as many deals as possible. You'll learn how to qualify leads effectively, structure your sales calls for success, and create compelling proposals that convert.
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Watch the free course and follow the 3 marketers while they each execute 6 experiments. See the tactics they use and the results they get.
Free course
45 min
English, Dutch
One tested tactic and a quick win in your inbox every Wednesday.
3-min read
Implement the same day
Choose a sales CRM once and avoid painful migrations later. I have trialled and implemented most of the market, from lightweight pipelines to enterprise suites, and I know where each shines and where it breaks. This page distils that experience so you can pick the right tool, set it up fast and get back to selling. The quickest way to master the details is to join the free course at the foot of the page.
Read tool guide
Meeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.
Read tool guide
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.
Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.
Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.
Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.
Apollo.io is a sales intelligence and engagement platform that helps B2B sales teams find leads, enrich data, and automate outreach.
Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.
ManyChat is a chatbot and automation platform designed to help businesses engage customers via Facebook Messenger, WhatsApp, and Instagram DMs.
Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.
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Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.
Justuno is an AI-powered conversion rate optimisation tool for eCommerce and B2B websites, offering pop-ups, banners, and targeting features to improve lead capture.
PandaDoc is an all-in-one document automation tool for creating, sending, and tracking proposals, contracts, and quotes.
Cal.com is an open-source scheduling tool designed for businesses and developers looking for a flexible, self-hosted or cloud-based booking system.
Monday.com is a flexible work operating system that combines project management, CRM, and team collaboration into a highly customisable platform for businesses of all sizes.
Leadinfo is a B2B website visitor tracking tool that identifies companies visiting your site, helping sales teams turn anonymous traffic into leads.
Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.
Lemlist is a sales engagement and cold outreach platform that helps businesses automate personalised email campaigns, follow-ups, and LinkedIn outreach to improve response rates.
HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.
Google Calendar is a free, cloud-based scheduling tool that integrates with Google Workspace for managing meetings and events.
Calendly is a simple, widely-used scheduling tool that helps individuals and teams automate meeting bookings with ease.
Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.
Clarify what each stage in your sales pipeline means so everyone works from the same structure.
Keep deals moving by ending every call or email with a clear next action—no exceptions.
Support your sales team with structured content that removes blockers and builds trust.
Strengthen your pipeline by ensuring every deal is qualified the same way, every time.
Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Not every ‘no’ is final. Build a winback system to reconnect with leads who weren’t ready yet.
Qualify leads fast with budget-authority-need-timing.
A tool to manage customer relationships and streamline sales processes.
Generate high-quality leads with Marketing Qualified Lead frameworks.
Streamline SQL processes to increase conversion rates and close deals faster.
