Switch to a twelve-week, four-engine framework that compounds results — even in flat budgets.
Klup
Mooie Boules
Bridgefund
Amberscript
Ligo
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Yaya
SOPHIA MAE
Snappcar
Three mindsets for B2B growth—see which one reflects how you work today.
Rick works hard but always feels behind. He jumps between tools, tactics and channels without a clear plan, hoping something will stick.
Random tactics
No grip on results
Steve is skilled in one area—usually traffic—and runs disciplined experiments within it. He gets solid uplifts but eventually hits a ceiling.
Single-channel focus
Rising acquisition costs
Sarah uses a structured approach to growth. Each week she targets the highest-leverage metric, stacks small wins and doubles revenue without doubling effort.
Small lifts that multiply into big gains
Work smarter, not harder
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Sarah’s structured four-engine routine compounds small gains into the steep curve you see here—scroll on to see how her method works and how you can apply it.
Most marketers push more traffic and eventually get stuck. Revenue depends on four growth engines—demand, funnel, pipeline and contract value. Lift each one by 33% and the gains compound to about 214%, far beyond what extra traffic alone can deliver.
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Drive more of the right visitors without raising spend. Pick the best channel for your stage, then squeeze three quick 10% lifts—higher click-through rates, sharper copy and cleaner first-click experience—for a full 33% surge in engaged sessions.
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Convert existing traffic into leads and booked meetings. Tweak forms, messaging and nurturing sequences so submission, activation and booking rates each rise with 10% each, stacking into a 33% uplift in meeting volume.
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Boost pipeline win rate with smarter support for sales. Tighten qualification, ask better sales questions (that will help marketing too) and deliver clearer proposals; each change adds around 10%, together raising closed-deal rate by about 33%.
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Grow revenue per customer without changing your service. Extend contract terms, launch focused upsells and refine value-based pricing. Three modest 10% improvements combine to a 33% jump in average contract value.
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I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.
And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained
Exited 6 companies
You will not park your current targets to do “course homework”. Instead, we plug the four-engine routine straight into the projects on your desk, so every hour you invest moves the metrics your leadership already tracks.
Across the twelve weeks you will learn to read the revenue machine as one system—marketing, sales and operations feeding the same scoreboard. Bottlenecks stand out, priorities get obvious, chaos disappears.
Each Monday you pick a single KPI from the engine in focus, improve it by roughly ten per cent, and log the lift on Friday. The narrow lens keeps you moving forward without the usual multitasking fog.
3h/week actual work
1h/week video course
Growth stalls when the data layer wobbles. Build a solid analytics-to-CRM backbone and let your team scale without firefighting dashboards or guessing what worked.
Fill the top of the funnel with qualified intent. Positioning, channels, and campaigns that draw the right buyers to your site rather than chasing them.
Turn visitors into leads and booked meetings. Landing pages, nurture sequences, and conversion tests that plug leaks and accelerate hand-raisers.
Help your sales team close more deals, faster. Better handoff, sharper calls, clearer proposals — fewer delays, more wins.
Increase how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.
You get the same system either way — whether you take the video course and build it yourself, or work with us to implement it over 100 days. No watered-down version. Just what works.
I'll find out what's holding back your growth, and tell you in which order to follow the course material to unlock growth faster.
1-on-1 intake
Personal plan
Master the four-engine framework in 45 concise lessons packed with real B2B-services examples—watch whenever you want and revisit forever.
45 lessons
English with Dutch subtitles
Live, small-group coaching every Wednesday: ask questions, get my direct feedback, and learn from fellow B2B marketers tackling the same challenges.
Get your questions answered
Learn from other students
Small group
Wed 1-2PM CEST
Fast feedback and resource sharing between calls—post a challenge and get answers (usually within 24 h) so you’re never stuck on your own.
Learn from community of B2B marketers
Get quick answers when you're stuck
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
You get the same system either way — whether you take the video course and build it yourself, or work with us to implement it in 12 weeks. No watered-down version. Just what works.
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.
Schedule a friendly call, or fill out the form and I'll get back to you
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course
45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
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