7
Modules
45
Lessons
9h
Course length
English
English, Dutch
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
This course gives you the tools, structure and confidence to approach growth like a pro. You’ll understand how everything fits together, what to focus on next, and how to take action—no matter your company size or stage.
Learn how the four growth engines fit together to drive compound revenue. You’ll stop guessing and start seeing how marketing, sales and infrastructure decisions link up — and what’s really holding growth back.
You’ll leave with a clear operating cadence — what to work on, in what order, and why. Apply the framework to run smarter growth cycles, prioritise the right experiments, and drive performance without chaos.
You’ll see exactly how to apply each part of the system through a fictional B2B case. With five proven tactics per metric, you’ll know what good looks like — even if you’re in between roles or can’t access live company data.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained
Exited 6 companies
Cortazu
Stone & Tile Company
The Talent Institute
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Booomtag
Founders
Transpack Packaging
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Easy Ergonomics
Nestmanager
Strategiefabriek
Springlab
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Yaya
Amberscript
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Kees de Boekhouder
Klup
Snappcar
SOPHIA MAE
Bridgefund
Ligo
Mooie Boules
Decathlon
NU
Friesland Campina
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
Set up your baseline: identify the 12 metrics that drive revenue, find your biggest bottlenecks, and learn how to focus your team on the work that matters most.
Watch for free
Bring in more of the right people. Improve website performance and traffic quality so your content and campaigns drive more engaged sessions.
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Get more value from your leads. Optimise submission, activation and booking rates to convert interest into real pipeline.
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Help your sales team close more deals. Improve qualification, offer and win rates by upgrading discovery, proposals and process.
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Increase how much every customer is worth. Learn how to upsell and improve deal structure without changing your product.
Watch for free
Built for real-world application. You can follow the full course front to back, take it week by week, or use it as a modular toolkit. Whether you're preparing for a new role or solving specific bottlenecks, it fits around your time and goals.
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Understand how all the moving parts work together, see the bigger picture, and sharpen your strategic thinking. Great if you're between roles or preparing for a new one.
Pick the lessons that match your current bottleneck and apply what you need, when you need it — without going through the full programme. Great if you're solving a specific growth problem.
Apply the full system over 12 weeks, with weekly lessons, assignments and experiments that build on each other. Great if there’s no senior manager telling you what to do.4o
Buy the course directly or request an invoice if you need to expense it through your company.
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
Lifetime access + updates
Watch at your own pace
Individual course access
It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out. And I gained insights on how to approach scaling, starting my projects.
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We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.
And for those who don't know Ewoud, he's one of the best Growth Experts I know!
It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
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