Full video course

Become a (better)
B2B Head of Growth

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7

Modules

Video icon

45

Lessons

Time icon

9h

Course length

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English

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English, Dutch

This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.

Zeno van de Ven
Zeno van de Ven
Commercial Director

I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.

And for those who don't know Ewoud, he's one of the best Growth Experts I know!

Tess Lucassen
Tess Lucassen
Growth Product Manager

What you’ll know, do, and apply
after this course

This course gives you the tools, structure and confidence to approach growth like a pro. You’ll understand how everything fits together, what to focus on next, and how to take action—no matter your company size or stage.

Connect the dots like a Head of Growth

Strategic understanding

Learn how the four growth engines fit together to drive compound revenue. You’ll stop guessing and start seeing how marketing, sales and infrastructure decisions link up — and what’s really holding growth back.

Build and execute a focused 12-week plan

Structured execution

You’ll leave with a clear operating cadence — what to work on, in what order, and why. Apply the framework to run smarter growth cycles, prioritise the right experiments, and drive performance without chaos.

Get real examples, even without your own data

Step-by-step examples

You’ll see exactly how to apply each part of the system through a fictional B2B case. With five proven tactics per metric, you’ll know what good looks like — even if you’re in between roles or can’t access live company data.

Course is made for you if you are working ON growth of a B2B service company

NOT for you if..

This course is for you if..

You don't have product–market fit or revenue yet
You run growth for a B2B service company with revenue
You sell low-touch, self-serve products
You run a funnel with calls or meetings
You’re chasing tactics or growth hacks
You want a repeatable system that compounds results
You already know what to do, just not finding time
You hit a growth plateau and want sustainble growth

Meet your course instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

Nestmanager

Nestmanager

Cortazu

Cortazu

Stone & Tile Company

Stone & Tile Company

Transpack Packaging

Transpack Packaging

Springlab

Springlab

The Talent Institute

The Talent Institute

Strategiefabriek

Strategiefabriek

Booomtag

Booomtag

Founders

Founders

Easy Ergonomics

Easy Ergonomics

Snappcar

Snappcar

SOPHIA MAE

SOPHIA MAE

Yaya

Yaya

Mooie Boules

Mooie Boules

Kees de Boekhouder

Kees de Boekhouder

Klup

Klup

Amberscript

Amberscript

Bridgefund

Bridgefund

Ligo

Ligo

Friesland Campina

Friesland Campina

NU

NU

Decathlon

Decathlon

What's included in the course

Course modules icon

7

Modules

Icon for video lessons

45

Lessons

9h

Course length

English

English, Dutch

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten
Klaas Joosten
Founder

Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!

Stan van den Heuvel
Stan van den Heuvel
General Manager AED-Partner
0

Working smarter

Win back control of your workweek with a simple, repeatable system that protects deep-focus time, kills busywork, and lets you finish each day knowing the high-impact work is done.

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2

Growth foundations

Fix the growth plumbing first—tracking, tools, and data that stay rock-solid when spend scales.

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3

Demand generation

Sequence acquisition channels logically to drive steady, targeted traffic that your funnel can convert.

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4

Marketing funnel

Turn sessions into booked meetings with a friction-free conversion engine that never stops improving.

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5

Sales pipeline

Help sales close deals faster with one marketer-friendly playbook and a buyer-centric pipeline.

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6

Contract value

Keep and grow customers so revenue compounds—onboarding, retention loops, and expansion plays.

Watch for free

Three ways to follow the course

Built for real-world application. You can follow the full course front to back, take it week by week, or use it as a modular toolkit. Whether you're preparing for a new role or solving specific bottlenecks, it fits around your time and goals.

Follow course front to back

Understand how all the moving parts work together, see the bigger picture, and sharpen your strategic thinking. Great if you're between roles or preparing for a new one.

Tackle your specific issues

Pick the lessons that match your current bottleneck and apply what you need, when you need it — without going through the full programme. Great if you're solving a specific growth problem.

Apply it week by week

Apply the full system over 12 weeks, with weekly lessons, assignments and experiments that build on each other. Great if there’s no senior manager telling you what to do.4o

Purchase course access

Buy the course directly or request an invoice if you need to expense it through your company.

Course summary

B2B Growth Course

Course modules icon

7

Modules

Icon for video lessons

45

Lessons

9h

Course length

English

English, Dutch

1.,50

ex VAT

Lifetime access + updates

Persona icon

Watch at your own pace

Student icon

Individual course access

Frequently asked questions

Do you offer refunds?
Will I get lifetime access?
What if I do not have time to go through the full course?
How are your courses different from free content online?

Testimonials

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten
Klaas Joosten
Founder

Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.

Marloes van Gasteren
Marloes van Gasteren
Springlab
CEO Springlab

Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.

Coen van Vliet
Coen van Vliet
Prodos
Web data analyst

As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)

Stefan in 't Veld
Stefan in 't Veld
Co-founder Replicable

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin
Aleksei Zikin
Freelance designer

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova
Kristina Palovicova
Co-founder

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders
Jesper Elders
Decathlon
Ecommerce Manager

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
Nestmanager
Founder
See all reviews
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