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Learn the entire system, apply it weekly, and see compounding gains in 12 weeks.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.
And for those who don't know Ewoud, he's one of the best Growth Experts I know!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Finish a full growth cycle in 12-weeks and see momentum from week 1.
Quick wins from week 1
12-week step-by-step schedule
Focus on 1 growth metric each week
My exact process that has worked for 50+ companies and 1500+ marketers.
1500+ marketers trained on the system
Built for real world: includes room for error
My exact process to grow 50+ companies
Fits service, SaaS, and consultancy models—whatever your funnel or pricing.
B2B service companies
From €100K - €15M annual revenue
Funnels based on meetings & proposals
Complete toolkit with example data, templates, and step-by-step guidance.
Covers all 4 engines & 12 metrics
Demo dataset for hands-on practice
60+ examples & quick wins
Implement compound growth next to current workload. Designed with busy teams in mind.
1h/week video course
3h/week direct implementation
Fits alongside daily work
Use the tools you already have; learn exactly how to wire them in.
Works with Hubspot, Pipedrive & others
Simple scorecard that works for anyone
Track the essential data (bonus)
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Follow a clear timeline that turns theory into traction from week 1. Each step builds on the last, so momentum compounds as you go.
Grasp the Growth map, double leverage, and constraint-first focus. Build your first 12-metric scorecard so you can see exactly where to act next.
Put data, tools, and targets in line. One dashboard, a clean CRM, and automated weekly reporting mean no more manual guess-work.
Master intent-tiered traffic that feeds the funnel at forecastable cost—no shady hacks, no spray-and-pray CPM spikes.
Turn visitors into meetings by smoothing every step to book a call with sales. Forms, nurture flows, and scheduling work together to lift MQL and booking rates.
Help sales turn close dates faster with a buyer-centric pipeline and automation that lets reps focus on selling.
Grow revenue per customer: upsells, retention plays, and pricing tweaks unlock headroom for higher CAC.
Lock in wins and plan the next 12-week cycle so compounding never stops.
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Get the same assets I use with clients. Duplicate, plug in your numbers, and start compounding today.
Master the four-engine framework in 45 concise lessons packed with real B2B-services examples—watch whenever you want and revisit forever.
45 lessons
English with Dutch subtitles
Populate one Google Sheet, connect GA4 and HubSpot, and your 12 Growth-map metrics update themselves—so you see the live constraint every Monday.
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Google sheet template
Enter your baseline numbers and watch how consistent 10 % weekly lifts stack across the 12-week cycle—complete with CAC break-even and pay-back date.
Google sheet template
A ready-made Notion board + fill-in-the-blanks brief that standardises every test around metric and engine leverage—so ideas turn into disciplined experiments.
Notion template
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
7
Lessons
English
English, Dutch
Swap quick wins for the full Compound Growth model. In 45 minutes of free lessons you’ll map the 4 engines, learn how 10 % lifts stack, and leave with a working scorecard that highlights your biggest opportunity each week.
7
Lessons
English
English, Dutch
Create a single source of truth: connect GA4/HubSpot, auto-pull the 12 metrics, and enrich every lead. You’ll finish with zero manual reporting and a board-ready dashboard that updates itself.
One source of truth
Auto-enriched leads
Zero manual reporting
6
Lessons
English
English, Dutch
Craft offers, ads, and content that attract steady, qualified visitors. Build an intent ladder, stabilise spend, and ensure each click matches buyer stage so traffic becomes leverage, not leakage.
Intent-tiered channel ladder
Stable, forecastable spend
Traffic matches buyer stage
7
Lessons
English
English, Dutch
Optimise your pages and emails to raise conversion. Launch rapid form tests, spin up value-led nurtures, and integrate calendar booking so prospects glide from click to call without friction.
Copy from customer language
Dynamic, persona nurture
Sales-ready meeting hand-off
6
Lessons
English
English, Dutch
Re-shape deal stages, automate follow-ups, and surface buying signals. Lift SQL-to-win rate and cut cycle length so revenue moves at the pace of your marketing gains.
Factual, inspectable stages
Automated follow-up tasks
Joint revenue scoreboard
6
Lessons
English
English, Dutch
Design expansion offers, map churn triggers, and test value-based pricing. Each change lifts average invoice, units, or unit price—fuel for outsizing competitors on ad spend.
Guided “wow” onboarding
Quarterly value reviews
Data-driven upsell timing
6
Lessons
English
English, Dutch
Document your playbook, set the next constraint, and organise an experiment backlog. You’ll finish with a repeatable 12-week rhythm and governance cadence that keeps double leverage humming quarter after quarter.
Built for real-world application. You can follow the full course front to back, take it week by week, or use it as a modular toolkit.
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Understand how all the moving parts work together, see the bigger picture, and sharpen your strategic thinking. Great if you're between roles or preparing for a new one.
Pick the lessons that match your current bottleneck and apply what you need, when you need it — without going through the full programme. Great if you're solving a specific growth problem.
Apply the full system over 12 weeks, with weekly lessons, assignments and experiments that build on each other. Great if there’s no senior manager telling you what to do.4o
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
Templates included
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
For Random Ricks and Specialist Steves who want to work like Solid Sarah
B2B service companies
Funnel based on meetings & proposals
You own funnel metrics
3+ years experience
My name is Ewoud Uphof
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I’m Ewoud Uphof. Over the last twelve years I have run Compound Growth cycles for start-ups, scale-ups, and the e-commerce arm of Decathlon NL. I have trained more than 1 500 marketers and share my real dashboards inside the course.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Cortazu
Stone & Tile Company
Easy Ergonomics
Nestmanager
Transpack Packaging
Springlab
Strategiefabriek
Founders
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Booomtag
The Talent Institute
Ligo
Kees de Boekhouder
Bridgefund
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Yaya
Mooie Boules
Snappcar
SOPHIA MAE
Klup
Amberscript
Friesland Campina
NU
Decathlon
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.
And for those who don't know Ewoud, he's one of the best Growth Experts I know!
It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out. And I gained insights on how to approach scaling, starting my projects.
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This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!
Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.
