This course gives you the complete system to become a full-funnel B2B marketer in just 12 weeks. You’ll master all growth engines, apply them directly to your work, and walk away with templates, playbooks and skills you’ll use for years.
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Short, focused lessons that fit between calls and campaigns. Always practical, never fluff.
Hands-on exercises every week so you apply the frameworks directly to your projects.
One lever at a time, so you build momentum without ever feeling overwhelmed.
Fits most professional development budgets. One client win more than covers the cost.
Full course access for 1 person
40+ video lessons (9 hours)
60+ growth tactics and exercises
Lifetime access + all future updates
Custom AI agent to ask questions
Plug-and-play templates
Sample datasets
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
When you optimise the entire customer journey, you have more opportunities for growth. When you master all four, you drive predictable revenue with small changes.
Learn how Rick, Steve, and Solid Sarah approach growth and why only Sarah wins. You'll diagnose your biggest bottleneck, understand how the four engines connect, and see how compound growth works.
Understand exactly where growth is stuck and how to fix it. Learn how Rick, Steve, and Solid Sarah approach growth and why only Sarah wins. You'll diagnose your biggest bottleneck, understand how the four engines connect, and see how compound growth works.
Welcome and introduction
How small changes drive 214% growth
Trial & error of Random Rick
Specialist Steve's growth plateau
Solid Sarah's exponential growth
See if you're Random Rick, Specialist Steve, or Solid Sarah. Understand which approach leads to plateau and which compounds.
Find where growth is stuck right now. Learn to spot the constraint that's blocking everything else from working better.
See how traffic, funnel, pipeline, and customer value work together. When they're aligned, small wins multiply into big growth.
Understand why systems beat one-off wins. Small improvements stack when engines work together instead of competing for resources.
This isn't just a video course. It's a complete growth system you can implement immediately. Every module comes with practical frameworks, ready-to-use templates, and step-by-step checklists so you can take action the same day. You get the exact tools I use with consultancy clients.
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Diagnose where your growth is stuck right now across all four engines.
Visual map showing how demand, funnel, pipeline, and customer value connect.
Overview of the best tools for CRM, automation, analytics, and marketing by company size.
You don't need specific tools to implement this module. Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
You can't build on a broken foundation. Without solid infrastructure, you're firefighting instead of growing. We'll set up the basics first so everything you build afterwards actually sticks and compounds.
Set up the infrastructure that makes full-funnel growth possible: the right tools, clean data, weekly rhythm, and clear customer journey. You can't build on a broken foundation. Without solid infrastructure, you're firefighting instead of growing. We'll set up the basics first so everything you build afterwards actually sticks and compounds.
How to set up for growth
Solid Growth Tool
Marketing funnel & tools
CRM & sales pipeline
Weekly scorecard meeting
Your CRM, automation, and analytics work together. No more broken integrations or missing data that slows everything down.
Know exactly where you stand today. Track the metrics that predict growth, not vanity numbers that look good but mean nothing.
A simple operating cadence so your team knows what to focus on and nothing slips through the cracks week after week.
See the full path from first touch to expansion. Spot the gaps, fix the leaks, build for compound growth over time.
This isn't just a video course. It's a complete growth system you can implement immediately. Every module comes with practical frameworks, ready-to-use templates, and step-by-step checklists so you can take action the same day. You get the exact tools I use with consultancy clients.
Track the metrics that predict growth with pre-built formulas and benchmarks.
Map every touchpoint from first visit to expansion with conversion rates.
Step-by-step guide to configure your CRM, automations, and lead scoring.
See how small improvements across engines multiply into exponential results.
You don't need specific tools to implement this module. Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.
Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.
Choose the right channels, improve your ads and targeting, and scale strategically without spreading yourself thin or burning cash.
Choose the right channels, improve your ads and targeting, and scale strategically without spreading yourself thin or burning cash. Traffic fuels everything downstream. We'll help you choose the right channels and scale strategically without wasting budget.
Module introduction & traffic strategy
Channel hierarchy & traffic audit
Increase impressions
Increase click rate
Increase engagement rate
Audit creative, copy, and messaging using repeatable frameworks. Small improvements stack into better clicks and lower costs.
Concentrate budget on channels that drive revenue. Cut what doesn't work. Double down on what compounds over the long term.
Tighten your ICP, improve audience segmentation, reduce wasted spend. Scale predictably without breaking what's already working.
Know which channels to use at each growth stage. Stop guessing where to allocate budget and when to activate new channels.
This isn't just a video course. It's a complete growth system you can implement immediately. Every module comes with practical frameworks, ready-to-use templates, and step-by-step checklists so you can take action the same day. You get the exact tools I use with consultancy clients.
Know which channels to use at each growth stage and when to scale.
Audit your current channels, spend, and performance to find quick wins.
Repeatable framework to improve messaging, design, and targeting systematically.
Allocate spend across channels based on performance and growth stage.
You don't need specific tools to implement this module. Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
SEO suite for keyword research, audits and content planning, useful for ongoing search work.
SEO writing tool that suggests terms and structure to help pages rank while keeping copy readable.
Turns LinkedIn into your CRM interface, find and enrich contacts, then push leads and messages to HubSpot, Salesforce or Pipedrive without copy pasting.
Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.
A strong funnel does half the selling. We'll optimise each conversion point so your funnel drives qualified discovery calls for your sales team.
Improve landing pages and lead magnets, build email nurture that warms leads, and map the customer journey to find and fix conversion leaks. A strong funnel does half the selling. We'll optimise each conversion point so your funnel drives qualified discovery calls for your sales team.
Module introduction
Marketing funnel audit
Increase submission rate
Increase lead activation rate
Increase booking rate
Articulate why someone should choose you in a simple, structured way. Remove confusion and make the decision obvious to buyers.
Turn more visitors into leads without needing more traffic. Small improvements to conversion multiply results downstream fast.
Better offers mean better leads. We'll help you create magnets that filter for quality, not just quantity that wastes time.
Automated sequences that educate and qualify. By the time sales calls, prospects are already interested and ready to talk.
This isn't just a video course. It's a complete growth system you can implement immediately. Every module comes with practical frameworks, ready-to-use templates, and step-by-step checklists so you can take action the same day. You get the exact tools I use with consultancy clients.
Identify leaks at every conversion point from landing page to discovery call.
Framework to audit and improve headlines, copy, CTAs, and social proof.
Ready-to-use formats for guides, assessments, calculators, and frameworks.
Pre-written nurture flows for different use cases and customer journeys.
You don't need specific tools to implement this module. Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
Experimentation platform with testing, heatmaps and rollout tools, good for structured CRO at B2B scale.
Visitor identification that reveals companies on your site and syncs them to the CRM for faster outreach.
Landing page and lead capture tool with templates and easy forms, aimed at quick campaign launches.
Landing page builder with fast templates, A B testing and collaboration, ideal for campaign pages at speed.
Most marketers hand leads to sales and walk away. Optimise the pipeline like the funnel. Learn to build the assets your sales team needs to close more deals.
Build warm-up flows so leads arrive ready, create proposals and collateral that sell, clarify your sales argumentation, and give sales the tools to handle objections and close faster. Most marketers hand leads to sales and walk away. Optimise the pipeline like the funnel. Learn to build the assets your sales team needs to close more deals.
Module introduction
Sales pipeline audit
Increase qualification rate
Increase offer rate
Increase won rate
Automated flows that educate prospects before the first call. Sales talks to interested buyers, not cold contacts who aren't ready.
Clarify why prospects should choose you. Give sales the positioning and objection handling that closes more deals consistently.
Templates sales can use immediately. Clear structure, strong positioning, answers objections before they're even asked by prospects.
Social proof that removes doubt. Real results from real clients that make the decision easier for prospects who are on the fence.
This isn't just a video course. It's a complete growth system you can implement immediately. Every module comes with practical frameworks, ready-to-use templates, and step-by-step checklists so you can take action the same day. You get the exact tools I use with consultancy clients.
Analyse conversion rates at each stage and identify where deals stall.
Structured template for clear positioning and objection handling.
Ready-to-use proposal structure that closes deals consistently.
Framework to write case studies that prove you deliver results.
You don't need specific tools to implement this module. Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Sales focused CRM with clean pipelines and activity tracking, ideal for small teams that value speed.
Work OS with boards, automations and dashboards, flexible for marketing and ops when configured with restraint.
Email and automation platform with strong segmentation and conditional logic, good for B2B nurture when you need power without a full CRM migration.
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Simple CRM for relationships and outreach lists, useful for partnerships and light sales without heavy setup.
Existing customers are your easiest revenue. We'll help you keep them happy, grow relationships over time, and attract more of your best clients.
Maximise the value of every client relationship by improving retention, loyalty, and lifetime revenue. Existing customers are your easiest revenue. We'll help you keep them happy, grow relationships over time, and attract more of your best clients.
Module introduction
Customer value audit
Increase X invoices
Increase X line items
Increase X line item price
Identify who your best clients are and rebuild your funnel to attract more like them. Stop taking anyone who pays you money.
First impressions determine long-term relationships. Design onboarding experiences that activate clients quickly and keep them very happy.
Train everyone to spot opportunities and have the right conversations. When clients ask for more, your team knows what to offer.
Structure how customers grow with you over time. Natural upsells that increase account value without feeling pushy or aggressive.
This isn't just a video course. It's a complete growth system you can implement immediately. Every module comes with practical frameworks, ready-to-use templates, and step-by-step checklists so you can take action the same day. You get the exact tools I use with consultancy clients.
Analyse retention, expansion, and LTV by customer segment.
Identify your best customers and build a strategy to attract more like them.
Design the first 30 days to activate customers fast and keep them happy.
Identify natural moments to offer expansions without being pushy.
You don't need specific tools to implement this module. Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
Real growth comes from building a system of continuous improvement. We'll teach you how to run structured experiments, make data-driven decisions, and build a culture where your team keeps getting better.
Learn how to run A/B tests that actually teach you something, make decisions based on data instead of opinions, build a culture of improvement in your team, and accelerate your learning so you grow faster over time. Real growth comes from building a system of continuous improvement.
Growth strategy introduction
Review your first 100 days cycle
Choose your next growth path
Bottleneck chart
Growth habits
Identify which metrics predict growth and build dashboards that surface the right insights. Know what to focus on next quarter.
Learn how to design experiments with clear hypotheses and success metrics. Every test teaches you something whether it wins or loses.
Train your team to think like experimenters. Small improvements from everyone compound into major growth over months and years.
Structure how you learn from experiments and build on wins. Each cycle gets faster as your team gets better at spotting what works.
This isn't just a video course. It's a complete growth system you can implement immediately. Every module comes with practical frameworks, ready-to-use templates, and step-by-step checklists so you can take action the same day. You get the exact tools I use with consultancy clients.
Design tests with clear hypotheses, success metrics, and learning outcomes.
Evaluate which experiments to run based on impact, effort, and learning.
Review your first cycle, document learnings, and plan the next growth path.
Daily and weekly habits to embed continuous improvement in your team.
You don't need specific tools to implement this module. Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.
Whether you're a marketer, salesperson, or founder, this course takes you through the entire customer journey. You'll see all perspectives and understand how every engine connects. Your job title matters less than your willingness to build a system that compounds.
You work on B2B growth (any role)
You're doing €500K – €5M in revenue
You want to understand the full system
You sell to consumers or ecommerce
You're pre-revenue or pre-product-market fit
You're looking for quick hacks, not systems thinking
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Lila Becker
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Candice Lo
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Klaas Joosten
I've used this system for over a decade because it works. When you orchestrate all four growth engines, you stop chasing tactics and start building predictable growth. Here's what that means for you.
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This isn't theory you'll apply "someday." We do a quick diagnosis of your biggest bottleneck. And then we get to work immediately. We need to build things to show measurable impact.
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You don't need more hours. You need better systems. When you have a scorecard, clear priorities, and compounding engines, small improvements create outsized results. Work 40 hours, not 80.
When marketing and sales align on definitions, handoffs, and goals, the customer experience improves and revenue follows. With shared accountability, you work together. The outcome is higher quality leads, faster deal closing and more revenue growth.
Full-funnel skills are rare, and businesses pay more for people who can run the whole system. Head of growth roles often pay €75K – €120K. By levelling up now, you put yourself on the path to higher salaries and better opportunities.
When you know how to connect the whole funnel, you’re already working at the next level. You become the obvious choice for promotion because you can run strategy, not just tactics. That means quicker steps up the ladder.
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For 15 years, I've been building growth machines that drive predictable revenue. I've done it for my own businesses and for B2B companies across different industries. Now you can learn how to build it yourself, or let me build it for you.
At Decathlon Netherlands, I advise the e-commerce team each quarter on growth. The role allowed me to validate my growth framework at enterprise scale while also delivering training over several years.
2018 - present
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Co-created the first growth training in 2015 and taught every cohort for the next decade. Delivered workshops to hundreds of marketers and refined frameworks through their questions and experiments.
Jan 2016 - present
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At Kees de Boekhouder, the largest independent bookkeeper in the Netherlands, I introduced a structured growth rhythm. Within five months revenue was back on target.
May 2024 - October 2024
I supported Ligo, a legal tech scale-up preparing for acquisition, by redesigning the customer journey and improving automation in HubSpot. The work reduced churn and improved client retention.
Nov 2023 - March 2024
At BridgeFund, one of the fastest-growing scale-ups in the Netherlands, I first improved website conversion through structured testing. Afterwards, I mentored their in-house marketer to embed CRO capabilities.
May 2024 - October 2024
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In an interim role, built growth operations for Yaya’s e-commerce team. Introduced weekly dashboards, optimised paid acquisition, improved conversion through A/B testing, and prepared the ground for a smooth transition to a permanent manager.
May 2016 - Dec 2016
Grew the agency into a scalable B2B services company by building the inbound funnel, leading sales, and expanding the team to 11 while maintaining strong client relationships.
May 2024 - October 2024
Co-founder of a Pipedrive-focused B2B CRM agency. Built the inbound funnel and lead generation engine that helped position the company as one of only two Pipedrive Premium agencies in the Netherlands.
Oct 2020 - May 2024
Responsible for growth at HotelGift, building a team and driving experiments across paid acquisition, conversion optimisation and retention to lift bookings and repeat use.
Jun 2016 - Jul 2017
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Brought A/B testing to NU.nl, one of the Netherlands’ largest news sites. Created an optimisation roadmap, ran research and tests, and helped establish an internal experimentation agency that still drives decisions today.
May 2016 - Dec 2016
This course gives you the complete system to become a full-funnel B2B marketer in just 12 weeks. You’ll master all growth engines, apply them directly to your work, and walk away with templates, playbooks and skills you’ll use for years.
Short, focused lessons that fit between calls and campaigns. Always practical, never fluff.
Hands-on exercises every week so you apply the frameworks directly to your projects.
One lever at a time, so you build momentum without ever feeling overwhelmed.
Fits most professional development budgets. One client win more than covers the cost.
Full course access for 1 person
40+ video lessons (9 hours)
60+ growth tactics and exercises
Lifetime access + all future updates
Custom AI agent to ask questions
Plug-and-play templates
Sample datasets
By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away. Would highly recommend to any start-up or B2B business looking to get to that next level.
Robert Vernacchio
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Tess Lucassen
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Jack Jenkins
This course pays for itself fast. Your marketer learns the exact way of working I use as Head of Growth. And yes, that includes both the quick wins and system that drive long-term results. Instead of hiring me, they learn the steps I take.
You're not hiring a €120K Head of Growth. You're upgrading your €60K marketer to full-funnel capability for €995. They'll make better decisions, drive predictable growth, and operate strategically instead of just executing tactics.
If your marketer improves conversion by 2%, adds one qualified meeting per week, or retains one customer longer, you've recovered the €995 in a month. There are plenty of quick wins in the course for any maturity level to implement immediately.
When you hire an agency or consultant, the knowledge leaves when they do. When your marketer takes this course, they own the system. They can train others, iterate on it, and scale it without external dependency.
Hopefully you have a pretty clear picture about this course now. If not, check out the questions below or contact me.
No. This course covers the entire customer journey, so you'll see how traffic, funnel, pipeline, and customer value work together. Whether you're a marketer, salesperson, or founder, you'll understand how all engines connect and where to focus your efforts.
Lifetime access. You get a single licence for one person with full access to all videos and templates immediately. So the content is not 'dripped' over time - you get access to everything immediately. I regularly update the course, so when videos are refreshed or new modules are added, you get access automatically. When templates are updated, you have access too and can create a copy of the newer version of it.
Support isn't included. However, I've been teaching this system since 2010 at the Talent Institute and across different marketing agencies, so I've answered virtually every question you can think of, and those answers are built into the course. For practical implementation steps that change over time, this website has extensive free resources including playbooks, tools, and wiki to help you apply what you learn. If you want more hands-on help, consider working with me in a consultancy engagement.
Yes. Contact me for team pricing if you want to train multiple people. The course works well when your marketing and sales team learn the system together.
If you're pre-revenue or pre-product-market fit, wait. This course is designed for B2B companies doing €500K–€5M in revenue who want to build a predictable system. Earlier-stage companies should focus on finding product-market fit first.
No, it complements them. The course teaches you the system behind growth so you can manage agencies better, prioritise tactics strategically, and build infrastructure that makes everything else work harder. You'll keep what works and fix what doesn't.
The course focuses on principles and frameworks, not specific tools. You'll learn what each tool needs to accomplish, so you can apply it to whatever stack you're already using. Tool recommendations are optional.
No refunds once you purchase, as you immediately get access to all modules, templates, and playbooks. However, you can watch the first module of the course for free before buying to see if the format and content are right for you. Sign up here
By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away. Would highly recommend to any start-up or B2B business looking to get to that next level.
Robert Vernacchio
Really enjoyed the course. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!
Joanne Jongens
The knowledge Ewoud shares is presented in a clear and logical way, and his way of teaching makes it very exciting. The lessons I’ve learned have been invaluable and there is always something new to learn!
Marjolein Ceulen
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Klaas Joosten
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
Stan van den Heuvel
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Candice Lo
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
Stefan in 't Veld
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Tess Lucassen
It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out. And I gained insights on how to approach scaling, starting my projects.
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Aleksei Zikin
