This free 45-minute course shows the system behind exponential growth.
6
video lessons
45 mins
English
English, Dutch
This free course shows how three marketers tackle the same growth challenge — and why only one of them succeeds. You’ll understand the root cause of growth plateaus, learn how to build a system that compounds results, and walk away with a smarter way to scale.
Rick works hard but always feels behind. He jumps between tools, tactics and channels without a clear plan, hoping something will stick. He’s busy, but not effective — and can’t explain what’s really working. If you’re experimenting without strategy, Rick’s results will feel familiar.
Steve is skilled in one area — usually traffic — and runs disciplined experiments within it. He gets solid uplifts but eventually hits a ceiling. By ignoring the rest of the growth system, he can’t unlock scale or profitability. His wins are isolated, not compounding.
Sarah follows a structured growth system. She diagnoses bottlenecks, prioritises high-leverage experiments, and spreads her effort across marketing, sales and revenue. She gets better results with less work — because her efforts compound. In this course, you’ll learn exactly how she does it.
Most marketers push more traffic and eventually get stuck. Revenue depends on four growth engines—demand, funnel, pipeline and contract value. Lift each one by 33% and the gains compound to about 214%, far beyond what extra traffic alone can deliver.
.svg)
Drive more of the right visitors without raising spend. Pick the best channel for your stage, then squeeze three quick 10% lifts—higher click-through rates, sharper copy and cleaner first-click experience—for a full 33% surge in engaged sessions.
.svg)
Convert existing traffic into leads and booked meetings. Tweak forms, messaging and nurturing sequences so submission, activation and booking rates each rise with 10% each, stacking into a 33% uplift in meeting volume.
.svg)
Boost pipeline win rate with smarter support for sales. Tighten qualification, ask better sales questions (that will help marketing too) and deliver clearer proposals; each change adds around 10%, together raising closed-deal rate by about 33%.
.svg)
Grow revenue per customer without changing your service. Extend contract terms, launch focused upsells and refine value-based pricing. Three modest 10% improvements combine to a 33% jump in average contract value.
.svg)
The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.
Inside the course, you'll follow Random Rick, Specialist Steve, and Solid Sarah as they each run six growth experiments at the same B2B company. They start with the same tools, budget, and goals — but their approaches lead to dramatically different outcomes. You'll see why chaos fails, specialism stalls, and structure wins.
This isn’t theory. You’ll get a front-row seat to the actual experiments, results, and tactics used — and learn how to apply them in your own work.
6
Lessons
45 min
video course
English
English, Dutch
.png)
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Cortazu
Strategiefabriek
Transpack Packaging
Nestmanager
Springlab
.jpeg)
Booomtag
The Talent Institute
Founders
Stone & Tile Company
.jpeg)
Easy Ergonomics
Snappcar
Klup
SOPHIA MAE
Mooie Boules
Amberscript
.jpeg)
Yaya
.jpeg)
Kees de Boekhouder
Bridgefund
Ligo
Decathlon
NU
Friesland Campina
Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.
The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.
Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.
Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.
It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!
The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out. And I gained insights on how to approach scaling, starting my projects.
.jpg)
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
45 min
English
English, Dutch
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
See 12-week outline
For B2B marketers with 3+ years experience
.png)