This free 45-minute course shows the system behind exponential growth.
6
video lessons
45 mins
English
English, Dutch
This free course shows how three marketers tackle the same growth challenge — and why only one of them succeeds. You’ll understand the root cause of growth plateaus, learn how to build a system that compounds results, and walk away with a smarter way to scale.
Rick works hard but always feels behind. He jumps between tools, tactics and channels without a clear plan, hoping something will stick. He’s busy, but not effective — and can’t explain what’s really working. If you’re experimenting without strategy, Rick’s results will feel familiar.
Steve is skilled in one area — usually traffic — and runs disciplined experiments within it. He gets solid uplifts but eventually hits a ceiling. By ignoring the rest of the growth system, he can’t unlock scale or profitability. His wins are isolated, not compounding.
Sarah follows a structured growth system. She diagnoses bottlenecks, prioritises high-leverage experiments, and spreads her effort across marketing, sales and revenue. She gets better results with less work — because her efforts compound. In this course, you’ll learn exactly how she does it.
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.
And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Inside the course, you'll follow Random Rick, Specialist Steve, and Solid Sarah as they each run six growth experiments at the same B2B company. They start with the same tools, budget, and goals — but their approaches lead to dramatically different outcomes. You'll see why chaos fails, specialism stalls, and structure wins.
This isn’t theory. You’ll get a front-row seat to the actual experiments, results, and tactics used — and learn how to apply them in your own work.
The example here shows a B2B service business doing €10,000 in monthly revenue. But the principle works for every company size — small or large. These four growth engines work together to drive revenue. That’s why you can’t fix just one part. The system only compounds when you improve each engine in sequence.
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Whenever I start working with a new growth team, this is the first thing I give them. It’s the fastest way to understand how growth actually works — across marketing, sales, and revenue. It’s been so useful in practice that I decided to make it available for free.
Inside the course, you'll follow Random Rick, Specialist Steve, and Solid Sarah as they each run six growth experiments at the same B2B company. They start with the same tools, budget, and goals — but their approaches lead to dramatically different outcomes. You'll see why chaos fails, specialism stalls, and structure wins.
This isn’t theory. You’ll get a front-row seat to the actual experiments, results, and tactics used — and learn how to apply them in your own work.
6
Lessons
45 min
video course
English
English, Dutch
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained
Exited 6 companies
The Talent Institute
Booomtag
Strategiefabriek
Easy Ergonomics
Founders
Springlab
Stone & Tile Company
Cortazu
Transpack Packaging
Nestmanager
SOPHIA MAE
Bridgefund
Amberscript
Ligo
Snappcar
Kees de Boekhouder
Mooie Boules
Klup
Yaya
Decathlon
NU
Friesland Campina
Because it’s the first thing I give any team I start working with. It’s the foundation of the Solid Growth System — and it’s too useful to keep behind closed doors. I’ve seen it help dozens of marketers think more clearly and operate more strategically. I decided to share it freely so more people can benefit from the system, not just my clients.
It’s for marketers, founders and commercial leads working on B2B service growth — especially if you're stuck in tactics, juggling too many priorities, or looking to grow into a strategic role like Head of Growth. It’s not about specific channels. It’s about how to structure your thinking to drive compounding results.
No. This is a complete, self-contained module that teaches you the core of the Solid Growth System. It includes real examples, a fictional but realistic case study, and a framework you can apply right away. There is a full course available if you want to go deeper — but this is valuable on its own.
It’s six short videos — around 45 minutes total. You can complete it in one sitting or spread it over a few sessions. Everything is self-paced and available immediately.
Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.
This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Great course for those who want to start optimising their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.