Why you keep hitting a growth ceiling — and what to do instead.

This free 45-minute course shows the system behind exponential growth.

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For B2B marketers with meeting-driven funnels.
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6

video lessons

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45 mins

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English

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English, Dutch

Which marketer are you?

This free course shows how three marketers tackle the same growth challenge — and why only one of them succeeds. You’ll understand the root cause of growth plateaus, learn how to build a system that compounds results, and walk away with a smarter way to scale.

The tactical marketer

Random Rick

Rick works hard but always feels behind. He jumps between tools, tactics and channels without a clear plan, hoping something will stick. He’s busy, but not effective — and can’t explain what’s really working. If you’re experimenting without strategy, Rick’s results will feel familiar.

The channel expert

Specialist Steve

Steve is skilled in one area — usually traffic — and runs disciplined experiments within it. He gets solid uplifts but eventually hits a ceiling. By ignoring the rest of the growth system, he can’t unlock scale or profitability. His wins are isolated, not compounding.

The strategic growth marketer

Solid Sarah

Sarah follows a structured growth system. She diagnoses bottlenecks, prioritises high-leverage experiments, and spreads her effort across marketing, sales and revenue. She gets better results with less work — because her efforts compound. In this course, you’ll learn exactly how she does it.

Why Solid Sarah always wins
— and how you can do it too

33% on each engine = 214% total growth

Most marketers push more traffic and eventually get stuck. Revenue depends on four growth engines—demand, funnel, pipeline and contract value. Lift each one by 33% and the gains compound to about 214%, far beyond what extra traffic alone can deliver.

Attract and engage qualified visitors

Drive more of the right visitors without raising spend. Pick the best channel for your stage, then squeeze three quick 10% lifts—higher click-through rates, sharper copy and cleaner first-click experience—for a full 33% surge in engaged sessions.

Turn interest into booked meetings

Convert existing traffic into leads and booked meetings. Tweak forms, messaging and nurturing sequences so submission, activation and booking rates each rise with 10% each, stacking into a 33% uplift in meeting volume.

Help your sales team win more deals

Boost pipeline win rate with smarter support for sales. Tighten qualification, ask better sales questions (that will help marketing too) and deliver clearer proposals; each change adds around 10%, together raising closed-deal rate by about 33%.

Increase how much every customer is worth

Grow revenue per customer without changing your service. Extend contract terms, launch focused upsells and refine value-based pricing. Three modest 10% improvements combine to a 33% jump in average contract value.

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw

CEO

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten

Founder

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.

Menno van Gerven

Marketing Manager

Learn how Solid Sarah wins (and see all 6 experiments of the 3 marketers).

Free B2B course

Compound Growth video course

Inside the course, you'll follow Random Rick, Specialist Steve, and Solid Sarah as they each run six growth experiments at the same B2B company. They start with the same tools, budget, and goals — but their approaches lead to dramatically different outcomes. You'll see why chaos fails, specialism stalls, and structure wins.

This isn’t theory. You’ll get a front-row seat to the actual experiments, results, and tactics used — and learn how to apply them in your own work.

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6

Lessons

45 min

video course

English

English, Dutch

0

Video course illustration

Meet your course instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Cortazu

Cortazu

Strategiefabriek

Strategiefabriek

Transpack Packaging

Transpack Packaging

Nestmanager

Nestmanager

Springlab

Springlab

Booomtag

Booomtag

The Talent Institute

The Talent Institute

Founders

Founders

Stone & Tile Company

Stone & Tile Company

Easy Ergonomics

Easy Ergonomics

Snappcar

Snappcar

Klup

Klup

SOPHIA MAE

SOPHIA MAE

Mooie Boules

Mooie Boules

Amberscript

Amberscript

Yaya

Yaya

Kees de Boekhouder

Kees de Boekhouder

Bridgefund

Bridgefund

Ligo

Ligo

Decathlon

Decathlon

NU

NU

Friesland Campina

Friesland Campina

Frequently asked questions

Why is this course free?
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Is this just a teaser for the full course?
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Testimonials

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije

Founder

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw

CEO

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo

Global Memberships Marketeer

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova

Co-founder

Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.

Gaby Ghusen

Digital Innovator

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does

Senior Allround Marketeer

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom

Tech & Data Specialist

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters

Co-founder

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin

Freelance designer
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