This free 45-minute course shows the system behind exponential growth.
6
video lessons
45 mins
English
English, Dutch
This free course shows how three marketers tackle the same growth challenge — and why only one of them succeeds. You’ll understand the root cause of growth plateaus, learn how to build a system that compounds results, and walk away with a smarter way to scale.
Rick works hard but always feels behind. He jumps between tools, tactics and channels without a clear plan, hoping something will stick. He’s busy, but not effective — and can’t explain what’s really working. If you’re experimenting without strategy, Rick’s results will feel familiar.
Steve is skilled in one area — usually traffic — and runs disciplined experiments within it. He gets solid uplifts but eventually hits a ceiling. By ignoring the rest of the growth system, he can’t unlock scale or profitability. His wins are isolated, not compounding.
Sarah follows a structured growth system. She diagnoses bottlenecks, prioritises high-leverage experiments, and spreads her effort across marketing, sales and revenue. She gets better results with less work — because her efforts compound. In this course, you’ll learn exactly how she does it.
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.
And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Inside the course, you'll follow Random Rick, Specialist Steve, and Solid Sarah as they each run six growth experiments at the same B2B company. They start with the same tools, budget, and goals — but their approaches lead to dramatically different outcomes. You'll see why chaos fails, specialism stalls, and structure wins.
This isn’t theory. You’ll get a front-row seat to the actual experiments, results, and tactics used — and learn how to apply them in your own work.
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The example here shows a B2B service business doing €10,000 in monthly revenue. But the principle works for every company size — small or large. These four growth engines work together to drive revenue. That’s why you can’t fix just one part. The system only compounds when you improve each engine in sequence.
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
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Choose the right channels for your stage. Improve your click-throughs. Make your content work harder. The goal isn’t more traffic — it’s traffic that converts.
Want to see real traffic experiments?
We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.
From better landing pages to cleaner nurture flows, you make every step count. A few 10% improvements in the right places quickly add up to more meetings booked.
Want to see how to improve marketing conversion?
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
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With a better structure for discovery and clear proposals, your sales team can qualify faster and close more often.
Want to see how to qualify and close better?
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
Raise the average contract value without changing your service. Think longer contracts, more retained work, and pricing that reflects real value.
Want to see how we increase contract value?
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
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The magic is in the compounding. 10% uplift per metric means 33% per engine — and over 2x the total revenue. Not by guessing. Not by grinding. But by focusing on the right improvements, in the right order.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
Whenever I start working with a new growth team, this is the first thing I give them. It’s the fastest way to understand how growth actually works — across marketing, sales, and revenue. It’s been so useful in practice that I decided to make it available for free.
Inside the course, you'll follow Random Rick, Specialist Steve, and Solid Sarah as they each run six growth experiments at the same B2B company. They start with the same tools, budget, and goals — but their approaches lead to dramatically different outcomes. You'll see why chaos fails, specialism stalls, and structure wins.
This isn’t theory. You’ll get a front-row seat to the actual experiments, results, and tactics used — and learn how to apply them in your own work.
6
Lessons
45 min
video course
English
English, Dutch
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained
Exited 6 companies
The Talent Institute
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Booomtag
Strategiefabriek
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Easy Ergonomics
Founders
Springlab
Stone & Tile Company
Cortazu
Transpack Packaging
Nestmanager
SOPHIA MAE
Bridgefund
Amberscript
Ligo
Snappcar
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Kees de Boekhouder
Mooie Boules
Klup
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Yaya
Decathlon
NU
Friesland Campina
Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.
This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Great course for those who want to start optimising their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course
45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
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