Research (Qualitative & Quantitative)

Conduct research that drives actionable insights and growth strategies.

Use qualitative data to explore behaviours.

Leverage quantitative data for accuracy.

Combine methods for well-rounded insights.

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What is research (qualitative & quantitative)?

Research combines qualitative insights (opinions) and quantitative data (numbers) to provide a full understanding of user behaviour.

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Qualitative Research

Research focused on understanding user behaviours, motivations, and needs.

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Click Map

A visual representation of user clicks on a webpage to analyse behaviour.

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Pareto Principle

The idea that 80% of results come from 20% of efforts or inputs.

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Lean Startup

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Customer insights

Tools to gather and showcase customer feedback and reviews, helping build trust and improve the shopping experience.

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Customer insights
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