Before and After State

A framework showing the transformation a product or service delivers.

Highlight customer pain points in the 'before' state.

Showcase the benefits of the 'after' state.

Drive engagement by focusing on outcomes.

Growth Guides

What is 'before & after state' mean?

The Before and After State framework highlights the transformation a customer experiences after using your product or service.

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Cold Outreach

Initial contact with prospects to generate interest in a product/service.

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Survey

A tool for collecting user feedback or opinions.

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Click-through-rate

Optimise CTR to improve engagement and drive actionable user responses.

See concept
Traction (channels)

Traction (channels)

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Hacking growth

Hacking growth

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Traffic secrets

Traffic secrets

Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.

Expert secrets

Expert secrets

Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.

Breakthrough Advertising

Breakthrough Advertising

Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.

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Acquisition

Strategic marketing approaches for driving traffic and conversions. Integrate owned and paid channels to maximise your growth efforts.

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Acquisition
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