We'll fix the systems, tools, and workflows holding your team back.
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Your stack’s a mess, your data’s off, and your team’s stuck patching holes.
Disconnected tools and data make everything manual.
Too many meetings, too little progress.
Reporting is unreliable—you’re flying blind.
Growth stalls without a scalable foundation.
We'll fix the systems, tools, and workflows holding your team back.
Automated workflows, cut manual work.
Teams aligned, working without friction.
Reliable data for faster, smarter decisions.
A foundation that supports long-term growth.
Growth doesn’t just come from more marketing or sales—it comes from a foundation that can handle scale. Without the right systems, tools, and processes, teams waste time fixing problems instead of compounding results. These are the areas where most teams struggle.
Win back hours every week. Automation, templates, and personal workflows that keep you shipping while the tool stack hums quietly in the background.
Too much time spent on admin and firefighting instead of high-impact work.
Constant meetings leave no focus time for execution.
Disconnected tools slow everything down and create extra manual work.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Over the years, I’ve created a library of content to help you navigate this challenge—from in-depth articles and tool recommendations to guides, books, and resources. Below, you’ll find everything you need to explore and improve this area of your business.
While all of this content is freely available, remember that it’s just one piece of the bigger picture. True transformation happens when these insights are applied systematically. That’s exactly what we do in my two programs—bringing structure, automation, and efficiency to help you scale without the grind.
Dive into the resources below and start optimising, or if you’re ready to take the next step, explore how we can work together.
Win back hours every week. Automation, templates, and personal workflows that keep you shipping while the tool stack hums quietly in the background.
See topicAutomate repetitive tasks and streamline processes with powerful workflow tools. Reduce manual work, improve efficiency, and create scalable automations that keep your business running smoothly.
See tool categoryPersonal productivity tools help individuals stay focused, manage distractions, and optimise their workflow for better efficiency and time management.
See tool categoryWebsite and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.
See tool categoryB2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
See tool categoryLead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.
See tool categorySales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.
See tool categoryMeeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.
See tool categoryStreamline the proposal and contract process with automation and e-signature solutions.
See tool categoryTracking and attribution tools help businesses measure campaign effectiveness, optimise ad spend, and understand customer journeys by providing clear insights into where traffic and conversions come from.
See tool categoryReporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.
See tool categoryInsights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool category
A practical, strategic guide for building your B2B growth engine from the ground up. Learn how to define your ICP, map your assumptions, and pick the right channels to focus on — without wasting time or budget. This is where your demand generation system starts.
Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.
This guide is for experienced marketers who want to run lean, profitable B2B ad campaigns. It covers everything from creative and campaign structure to tracking and optimisation — across platforms. Whether you're running LinkedIn, Google, or Meta, the principles are the same: get the right message in front of the right people and make it pay off.
A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.
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Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
Cold outreach still works — if you do it like a strategist, not a spammer. This guide shows you how to write outbound messages that get replies, run small tests that give you fast signal, and use outreach as a tool for learning, not just lead gen.
Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.
A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.
Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.
Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.
Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.
Growth isn’t linear. This guide shows how to run monthly reviews that give your team clarity, correction, and renewed focus—without the noise.
Build a 100-day plan your team can actually follow. Choose from two proven sprint models and stack your work in a way that builds momentum.
Set your target and reverse-engineer the traffic, leads, and conversions needed to get there.
The weekly scorecard is the heartbeat of execution. This guide shows how to create a system that tracks progress and fuels action every week.
Start with the end in mind. This guide shows how to reverse-engineer your growth targets so you know exactly what volume and conversion you need to hit.
Team performance is rarely about individual skill—it’s about clarity, resources, and rhythm. This chapter helps you spot blockers and enable velocity.
Growth infrastructure is your execution backbone. This chapter helps you assess your tech stack, spot blockers, and build a setup that scales with speed.
Most leads don’t die because of traffic—they die in the handover. This guide helps you assess your funnel and sales process so more leads turn into revenue.
Your growth starts at the top of the funnel. In this chapter, we assess where traffic comes from, how it's converting, and what’s holding it back.
Before jumping into numbers, you need the story. This chapter helps you step back and understand what’s shaped your growth so far—what’s worked, what hasn’t, and what might be holding you back.
Before you pick a channel, you need to know your numbers. This article shows you how to calculate what a lead is worth, what a session should cost, and what needs to be true in your funnel for the maths to work. Skip this step and everything else falls apart.
Every channel can work — but not all of them will work for you right now. This article helps you pick the best one based on your offer, audience, and goals. You’ll learn how to sequence your bets, avoid waste, and know when it’s time to add a second channel.
The tighter your targeting, the faster your funnel improves. This article walks through how to pick a specific audience, how specific you really need to be, and how that decision impacts your CTR, conversion rate, and traffic costs.
Learn how to validate one channel properly in 30 days before stacking more.
Go from fast feedback to long-term compounding, in the right order.
Learn how to spot whether the problem is message, audience, or offer.
Focus on metrics that matter. Understand how to improve performance systematically.
Copywriting, design, and format choices that drive clicks and qualify traffic.
Set up your targeting, budget, and pacing to get fast, usable feedback.
Master task management with this guide to setting up ClickUp. Learn to organise OKRs, manage projects, track roles, and optimise workflows for clarity and focus.
Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.
Transform the way you work with 9 powerful task management habits. From quarterly planning to daily reviews, get the clarity and control you need to achieve your goals.
Not sure where to start? Learn how to prioritise objectives, projects, and tasks so you can focus on what truly matters. Gain clarity and take meaningful steps towards your goals today.
Feeling overwhelmed? This guide will help you clear mental clutter and go from chaos to clarity with a simple, actionable brain dump process.
Data is the backbone of A/B testing. Learn how to set up tracking and goals in VWO to ensure accurate measurement and performance insights.
Understand where your testing efforts will have the most impact by mapping your B2B funnel and finding bottlenecks. Learn to identify what to test by leveraging analytics and a structured approach.
The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.
The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.
Move beyond one-off experiments and create a sustainable, repeatable framework for A/B testing that drives consistent improvements. Learn how to scale your efforts by refining your process and prioritising impactful tests.
Google Tag Manager makes it easy to manage tracking tags without code, so you can move faster and keep your growth data clean and reliable.
Miro is a collaborative online whiteboard tool that enables teams to brainstorm, map workflows, and visualise ideas in real time.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.
Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.
Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.
Slack is a real-time messaging and collaboration tool designed for teams to communicate efficiently, share files, and integrate workflows.
Apollo.io is a sales intelligence and engagement platform that helps B2B sales teams find leads, enrich data, and automate outreach.
Make (formerly Integromat) is a powerful workflow automation tool that allows users to build complex, multi-step automations with a visual drag-and-drop interface.
Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.
Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.
SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.
Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.
ManyChat is a chatbot and automation platform designed to help businesses engage customers via Facebook Messenger, WhatsApp, and Instagram DMs.
Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.
Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.
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Gmail is a widely used email platform that integrates seamlessly with business tools, providing reliable communication, security, and productivity features.
Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.
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Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.
Justuno is an AI-powered conversion rate optimisation tool for eCommerce and B2B websites, offering pop-ups, banners, and targeting features to improve lead capture.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.
Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Pinpoint and solve your business’s most pressing issues, create clarity, and achieve sustainable growth step by step.
Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.
Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.
Build a scalable business that works without you by creating systems and balancing key roles effectively.
Reclaim your time, delegate effectively, and create a sustainable work-life balance while scaling your business.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.
Streamline operations, delegate efficiently, and create a business that runs itself with minimal intervention.
Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.
Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.
Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.
Shift from constant busyness to meaningful work by focusing on the long term and prioritising what truly matters.
Build clarity and operational efficiency by systemising your processes and freeing up your time for growth.
Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.
Discover actionable frameworks to align your team, prioritise efforts, and drive sustainable business momentum.
Implement proven systems to scale your business efficiently while maintaining team alignment and focus.
Break free from outdated business practices and focus on practical, results-driven approaches to success.
Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.
Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.
Structure and communicate ideas clearly with a logical framework that improves how you present and persuade.
Apply timeless principles to decision-making, solve complex challenges, and build a successful life and career.
Gain control of your tasks, reduce stress, and build a system that helps you work more productively every day.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Simplify your life by focusing on what matters most and eliminating everything that doesn’t contribute to your goals.
Reduce digital distractions, regain focus, and create a healthier relationship with technology.
Achieve peak productivity by cultivating the ability to focus deeply on meaningful tasks in a distracted world.
Escape the 9-to-5 grind, work less, and create the lifestyle you want while achieving more.
Build small, actionable habits that lead to significant, lasting personal and professional growth.
Organise your knowledge effectively to boost creativity, productivity, and decision-making in your personal and professional life.
Focus on the vital few tasks that drive the most results by applying the 80/20 rule to everything you do.
Simplify complex processes, reduce errors, and improve outcomes with the power of effective checklists.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
A repeatable and scalable system to drive consistent growth.
Break through stagnation with actionable strategies to reignite business growth.
A visual tool for tracking key growth metrics and progress.
Optimise your funnel for better lead flow and conversion efficiency.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Lower CPM while boosting ad impressions for better returns.
Optimise your ad spending by reducing CPC and increasing campaign ROI.
Reduce CAC while increasing lead and sales efficiency.
Optimise CTR to improve engagement and drive actionable user responses.
Uncover and optimise traffic channels that drive growth effectively.
Build and sustain organic traffic through proven strategies like SEO and content.
Launch paid campaigns that deliver scalable, high-ROI results.
Align goals and secure buy-in with effective stakeholder strategies.
Streamline SQL processes to increase conversion rates and close deals faster.
A sequence of steps or tasks needed to complete a process.
Create campaigns that grow organically through word-of-mouth and shareability.
A visual guide representing the skeletal structure of a webpage or app.
A model showing how products or services build on each other for greater value.
Measure and optimise resource utilisation for greater efficiency.
The design of interfaces for users to interact with software or devices.
The overall experience a user has when interacting with a product or service.
Secure accounts with two-factor authentication for added protection.
Build awareness and attract prospects with TOFU content strategies.
Develop versatile skills and deep expertise to thrive as a T-shaped marketer.
Improve consistency and scalability with well-documented SOPs.
An individual who runs a business single-handedly.
The levels of a customer’s understanding of a product or problem.
Changing perspectives to view challenges as opportunities.
Tailoring content or experiences to individual user needs and preferences.
Objectives and Key Results, a goal-setting framework for aligning teams.
Validate your product's value proposition to align with market demands.
Foundational rules or values guiding decision-making and actions.
A framework showing the transformation a product or service delivers.
A documented strategy or process for handling specific tasks or challenges.
Discover what perfectionism is, how it impacts growth professionals, practical steps to manage it, and insights from research to overcome its challenges and achieve balanced success.
The idea that 80% of results come from 20% of efforts or inputs.
A qualified lead likely to convert into a customer.
The value proposition provided to customers to drive sales.
Use leverage across time, technology, and resources to scale smarter.
Identify and activate growth levers to scale your business faster.
Focus on the key metric that defines success for your business.
A Japanese term for continuous improvement through small, incremental changes.
Attract and convert leads with educational, value-driven inbound marketing.
The consistent cadence of tasks and reviews to sustain growth efforts.
Build authority and backlinks through strategic guest posting on relevant sites.
A belief that skills and abilities can be developed through effort.
Master the core principles that sustain and drive long-term growth.
The systems and processes supporting scalable business growth.
Automate inbox organisation with custom Gmail filters.
Drive rapid growth through innovative, cost-effective strategies.
A cycle of input, evaluation, and action to improve systems or processes.
Key factors or tactics that significantly impact a company's growth.
Visualise, prioritise, and track goals with a structured GoalTree approach.
A diagram that visually maps out a process or workflow.
Craft a strategic exit plan to maximise value and ensure a smooth transition.
Combat burnout and reset priorities with intentional fire breaks.
Leverage proven digital marketing strategies to expand your online presence.
A structured approach to evaluating options and choosing the best path.
Raw information used to make informed decisions and track progress.
A platform for creating, managing, and publishing digital content.
Protect your data and systems with essential cybersecurity practices.
Write persuasive copy that turns readers into buyers with compelling messaging.
Transform constraints into opportunities to drive smarter decisions and growth.
Save time and enhance productivity with effective Chrome extensions.
A structured list of tasks or items to ensure nothing is overlooked.
Enhance flexibility and focus with asynchronous work strategies.
Craft compelling case studies to showcase results and win trust.
Identify and resolve bottlenecks to unlock productivity and accelerate growth.
Initial contact with prospects to generate interest in a product/service.
A detailed plan or strategy to achieve specific goals effectively.
Build landing pages that turn visitors into leads with targeted CTAs and design.
Target your niche strategically to dominate your initial market.
Craft CTAs that drive engagement and action across platforms.
Content displayed immediately without scrolling, crucial for grabbing user attention.
The structured process of managing prospects from lead to customer.
Methods or strategies used to persuade prospects to buy.
Concerns or barriers preventing a prospect from making a purchase.
Guide leads seamlessly through the sales funnel to increase conversions.
Move prospects toward conversion with targeted MOFU content and strategies.
A tool to manage customer relationships and streamline sales processes.
A productivity method that allocates specific tasks to time slots.
Convert leads into paying customers with BOFU tactics and offers.
A system for organising and storing knowledge to enhance productivity.
The ability to accomplish tasks effectively and efficiently.
The process of ranking tasks or goals by importance and urgency.
Achieve deep focus by structuring distraction-free blocks of time.
Enhance focus and reduce fatigue with time-bound work intervals.
Build flexibility into schedules with strategic buffer time allocation.
Identify and refine marketing channels that drive consistent traction.
Focused, uninterrupted time for cognitively demanding tasks.
Drive more direct traffic by building audience loyalty and brand recognition.
Improve rankings and organic visibility with actionable SEO techniques.
Achieve success with Specific, Measurable, Achievable, Relevant, and Timely goals.
Harness the power of Search Engine Advertising for fast, measurable growth.
Create lead magnets that attract high-quality prospects to your business.
Create a winning keyword plan to dominate search rankings and attract traffic.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course
45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
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