Growth infrastructure

The wrong tools waste money and create friction. The right tools compound productivity. Avoid vendor promises and feature bloat. Choose what actually fits your workflow, integrates cleanly, and grows with you.

A poorly configured CRM becomes a graveyard of stale data and missed follow-ups. A properly set up CRM runs your sales process automatically, surfaces hot leads, and forecasts revenue accurately.

Manual lead management breaks at scale. Automation captures every lead, scores them by intent, and keeps them warm until they're ready to buy all whilst you sleep.

Broken tracking means flying blind. Proper implementation shows exactly which traffic converts, which campaigns deliver ROI, and where to double down. Measurement makes optimisation possible.

Plan your week like your marketing budget. Manage tasks with a system you trust. Stay out of inbox traps. Protect deep work time. Run better meetings. Close your week with a firebreak.

Plan course structure that moves students from problem to solution. Script lessons clearly. Record with simple equipment. Edit efficiently. Package for platforms like Thinkific or Teachable.

Google Analytics

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Looker Studio

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

Google Tag Manager

Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.

Zapier

No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.

Databox

Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.

SYSTEMology

David Jenyns

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A step by step way to document and improve processes so the team delivers consistent results without heroics.

Work The System

Sam Carpenter

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A plain approach to system thinking. Write procedures, make small fixes and keep operations tidy as you scale.

Checklist Manifesto

Atul Gawande

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Why checklists work, where to use them, and examples for launches, experiments and migrations. Keep quality high and stress low.

Clockwork

Mike Michalowicz

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A clear way to design responsibilities and handoffs. Use time maps and simple dashboards to remove bottlenecks and protect focus.

Fix this next

Mike Michalowicz

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A decision tool for prioritising growth work. Diagnose where to act, then pick a small change that unlocks progress now.

Airtable

Flexible tables meet databases, great for content calendars, asset libraries and light workflows that need structure and simple automation.

ClickUp

All-in-one work platform that combines tasks, docs, and dashboards powerful for teams who want everything centralised but be ready for complexity.

ChatGPT

AI assistant for research, outlines, and drafts fast when prompted clearly, excellent for speed and idea generation in daily marketing work.

Google Analytics

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Freedom

App and site blocker that helps protect focus time by pausing the noise across devices.

Databox

Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.

Asana

Task management that balances structure with usability, popular with marketing teams who need clean boards and timelines without complexity.

Figma

Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.

Google Workspace

Productivity suite combining email, docs, and storage familiar, reliable, and straightforward for teams who want tools that just work without fuss.

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

Inbox When Ready

Email extension that hides your inbox by default so you can send and search without getting pulled into new mail.

Loom

Screen recording for quick updates and walkthroughs faster than meetings, clearer than text, excellent for async teams and client communication.

LastPass

Password manager storing credentials securely with team sharing and policies essential for security hygiene when teams share logins responsibly.

Process Street

Workflow tool that turns SOPs into interactive checklists with forms and automation excellent for repeatable processes that need consistency.

Notion

Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.

Pipedrive

Sales focused CRM with clean pipelines and activity tracking, ideal for small teams that value speed.

Trello

Straightforward kanban boards for visual task management easy to start, easy to share, best for light workflows that don't need heavy structure.

Todoist

Personal task app with quick capture, filters and calm design, great for managing work and habits.

Cookiebot

Consent manager that helps control tracking based on user choice, easy to add with tag manager and clear banners.

SaneBox

Email assistant that filters noise and adds reminders so important mail surfaces when needed.

Notebook LM

AI research tool indexing your sources excellent for briefing documents, analysing uploads, and getting answers from materials you provide.

MacWhisper

On-device transcription for audio and video quick, private, and accurate for meeting notes and content without sending files to cloud services.

Perplexity

AI search with citations faster than manual research and more reliable than ChatGPT alone, excellent for content prep and quick fact-checking.

Looker Studio

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

Amplitude

Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.

Folk

Simple CRM for relationships and outreach lists, useful for partnerships and light sales without heavy setup.

Keap

Small business CRM with email automation and invoicing, good when you want sales and marketing in one light tool.

Spectacle

Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.

Slack

Team messaging that speeds collaboration when used well but can create notification chaos works best with clear channel structure and etiquette.

Miro

Online whiteboard for mapping ideas, journeys, and plans excellent for async workshops and brainstorms when teams can't gather in person.

Google Tag Manager

Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.

Coda

Document platform that combines text, tables, and automation like Notion but with stronger formulas and buttons for interactive playbooks.

Thinkific

Thinkific hosts online courses with extensive customisation, marketing tools, and student community features for growing course businesses.

Salesforce

Enterprise CRM with deep customisation and ecosystem, powerful but requires clear design and governance.

Kajabi

Kajabi builds complete online course businesses with course hosting, website, email marketing, and sales funnels in one platform.

Teachable

Teachable hosts online courses with student management, payment processing, and basic marketing tools for educators monetising expertise.

Claude

AI assistant for long-form writing and analysis better than ChatGPT for research, strategic docs, and working with uploaded files.

Trainual

Training platform that organises SOPs, processes, and role documentation so teams know what to do and how to do it great for scaling companies.

Google Sheets

Google Sheets is a cloud-based spreadsheet tool for data analysis, collaboration, and automation. It's free, works in your browser, and integrates with the entire Google Workspace ecosystem.

Fiverr

Freelance marketplace for quick creative work excellent for one-off tasks like design, video editing, or content when you need affordable help fast.

Freshdesk by Freshworks

Customer support with ticketing and automation solid for teams needing organised support without enterprise complexity.

Sellfy

E-commerce platform for selling digital products simple store setup for creators selling courses, ebooks, or downloads without complex platforms.

Sendcloud

Shipping platform connecting carriers and e-commerce automates labels, tracking, and returns for online stores managing logistics across Europe.

Awesome Screenshot

Awesome Screenshot is a screen capture and recording tool that lets you annotate screenshots, record screen videos with webcam overlay, and share visual feedback through instant cloud hosting.

Zapier

No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.

n8n

Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.

Make

Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.

Pipedream

Code-friendly automation running Node.js workflows excellent when you need custom logic, API integrations, or automations that Zapier can't handle.

Monday.com

Work OS with boards, automations and dashboards, flexible for marketing and ops when configured with restraint.